Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They asked people, “If we gave you $10? What would you
Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber Marketing Group, has an overall tone that is wry and
Seattle Metropolitan Credit Union’s “Intentionally Left Bank” campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based financial institution is asking consumers to share their stories about
This summer, Northwest Resource Federal Credit Union launched a buzz campaign that gave hair stylists in downtown in Portland, Oregon the chance to win a gift card for their best hairstyles. To kick off its
Last October, HSBC debuted its “Different Values” campaign in a bold series of print ads — 17 in total — in New York magazine. The launch was an unprecedented media deal for both the publisher
The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over big bank fees. The project, built around a microsite at
How does $35 million in deposits and 800 new members sound? That’s what Advantis Credit Union just did… in two days. A recent grand opening sales event helped fuel one of the best first quarters
The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save program.
To promote its new contactless payment technology, Barclaycard made a TV spot featuring a fantasy water slide. Conceived by creative agency Bartle Bogle Hegarty and shot in São Paulo, the TV spot features a man
Coast Capital Savings is collecting hundreds of signatures of Canadians in what the credit union is describing as “B.C.’s biggest greeting card.” The tongue-in-cheek card thanks big banks for charging Canadians $3 billion in fees
RBC Bank is gearing up for March Madness with its Shoot for Loot promo where one lucky winner gets a trip for two to the 2009 ACC Tournament and a chance to shoot for up
ING Direct just wrapped up their “My Dream Is” promotion in Australia, a user-generated photo+savings contest offering a first prize of $10,000. The general public chose the top 100 entries by rating them at mydreamis.ingdirect.com.au
FirstOntario Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items — such as bikes, park benches, fire hydrants and bubble wrap — in
“What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store.” – Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the marriage, TD Banknorth
It looks like a fresh-baked biscuit. But it’s really a direct mail piece (pictured above) sent out by Countybank down in South Carolina. This clever campaign, targeting businesses in the bank’s area, offers new business
This holiday season, Industrial Credit Union in Bellingham, WA is going to randomly swap 100 $20 bills in one of its ATMs with $50 bills. The promo starts December 1. According to Matt Vance, the
Westpac Bank in Australia took a plain-looking red booth, something it calls the Truth Pod, around to various locations across Sydney. People who ventured into the unbranded booth were asked what annoyed them about banks.
A print ad obscures all the text with asterisks to highlight the banks’ encryption capabilities. “We found we didn’t have a brand. People were generally confused about what it is we offer.” – John Ikard,
For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes. One person at each location won a 3-minute free-for-all, grabbing everything they could fit into a shopping cart.
Mazuma Credit Union in Kansas wants to know, “What Are You About?” From September 1 through November 30, people are invited to submit a 25-second video answering the question “What Are You About?” At a