This mobile phone promotion is as daring and creative as it is complex. But will it work?
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
How do people react when presented with a tree full of free money? Watch this video and see for yourself. The two most common reactions may surprise you.
Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation competition for small businesses.
Here is an excellent way to spark conversations in your branches that is both simple and effective.
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three
Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case. In May, RaboDirect conducted an unusual social
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex, said the role
[Update: Belvoir FCU runs a website scavenger hunt every year. Here's a link to the 2013 edition of the contest.] To celebrate the one-year anniversary of its website redesign, Belvoir FCU hosted a virtual scavenger
A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their hands raised anxiously, the number one question was likely to
In 2008, Forth Worth Community Credit Union launched a new brand platform developed by Third Degree Advertising. The agency says the strategy behind the “You’re Worth More” positioning was to differentiate Fort Worth Community from
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
OnPoint Community Credit Union, based in Portland, Oregon, is looking to honor the area’s top educators with The OnPoint Prize for Excellence in Education (http://www.onpointprize.com). One Educator of the Year will have their mortgage paid
Every Spring, financial marketers across the U.S. wonder how they can tap into the fervor the NCAA’s “March Madness” college basketball tournament. But there’s a right way and a wrong way to structure a March
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial
The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging trend in how financial institutions allocate their corporate donations. By
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew