Promotions Archive

Three Years’ Results in Two Days

How does $35 million in deposits and 800 new members sound? That's what Advantis Credit Union just did... in two days. A recent grand opening sales event helped fuel one of the…

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TD Canada Gives Winner $1 for Every Friend on Facebook

The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save program.

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Shoot for the Loot: RBC Bank’s ‘March Madness’ Promo

RBC Bank is gearing up for March Madness with its Shoot for Loot promo where one lucky winner gets a trip for two to the 2009 ACC Tournament and a chance to…

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Christmas Bonus! ATM to Spew $50s Instead of $20s

This holiday season, Industrial Credit Union in Bellingham, WA is going to randomly swap 100 $20 bills in one of its ATMs with $50 bills. The promo starts December 1. According to…

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3 minutes. One cart. All you can grab.

For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes. One person at each location won a 3-minute free-for-all, grabbing everything they could fit into…

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Online Anniversary Promo Nets $5 Million in New Deposits

SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost…

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Cash Back Boulevard from Zions Bank

To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on…

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Prospera’s Mailer Is Cool… Literally, It’s Icy

This creative idea comes to us from Prospera Credit Union in B.C., Canada. The credit union mailed out branded gel packs bearing the message, "Paying taxes is a big headache. That's why…

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Someone’s Someday Is Coming

Ten thousand people took Wells Fargo up on its latest promotion, Someday Stories. The promotion had people submit a 250-word story about how they’d use $100,000 to fulfill a dream. Five finalists…

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Wachovia Asks, “Who Would You Thank?”

You probably didn't know this, but this week is National Customer Service Week. In honor of this über-obscure calendar event, Wachovia is throwing a Who Would You Thank promotion. Here's how it…

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Tricked-Out Truck Features ‘Guitar Hero’ Duels

When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach the 19 to 25 crowd. That’s when…

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Fifth Third launches its biggest ad campaign ever

Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch to pick up their game piece, or…

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What is WaMu LIVE!?

Entering its second year, WaMuL Live!, is a customer-appreciation promotion for all WaMu bank card holders that focuses on music and entertainment perks. The microsite supporting the effort promises: The opportunity to…

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Marketing construction loans on a shoestring budget

Here's another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand's previous coverage, check out their LOL Cats poster here.) With around $100 in…

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Credit union checking promo exploits ‘LOLCats’

This promotion from Arizona State Credit Union exploits the wildly popular LOL Cats’ signature punchline, “I CAN HAS CHEEZBURGER?” College students can get a free cheeseburger with a new checking account.

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Gas for $1.99 Per Gallon, Courtesy of Digital FCU

This morning at 7:00, people in Worcester, Massachusetts, started lining up at a Gulf gas station to fill up for $1.99 per gallon, courtesy of Digital FCU. The promotion is only running…

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“Win 12x your paycheck” deposit promo

Thank UAE's National Bank of Dubai for this one. They recently wrapped up a promotion: "Win 12 Times Your Salary." It's simple. Transfer your direct deposit to the bank and you're entered…

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Casting call: Credit union TV ad contest draws 37 entries

In a recent TV ad contest, 37 entrants produced a 23-second spot telling people why they should join SELCO Community Credit Union. Big cash prizes helped fuel a healthy turnout during a…

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Diamond Deposits

Here’s an interesting idea from -- of all places -- Azerbaijan, where Unibank is giving away three 1-carat diamonds every month for a year. Well actually, only for 11 months. The winner…

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Lead paint forces recall of credit union coin bank

Coastal Federal Credit Union in North Carolina gave away 1,300 of these fish coin banks back in February 2007. Unfortunately, they have excessive levels of lead paint. Announcement about the recall here,…

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