Social Media Archive

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Top 100 Credit Unions On Twitter With The Most Followers

Which credit unions have the most Twitter followers? Find out here.

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Top 100 Banks Adding The Most New Twitter Followers

Ranking banks based on the number new Twitter followers added in the third quarter of 2013.

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Top 100 Credit Unions Adding The Most New Twitter Followers

Ranking credit unions based on the number new Twitter followers added in the second quarter of 2013.

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Top 100 Most Active Credit Unions On Twitter

The top 100 credit unions that sent the most tweets in the third quarter of 2013.

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Top 100 Most Active Banks On Twitter

The top 100 banks that sent the most tweets in the third quarter of 2013.

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Top 100 Hottest Bank & Credit Union YouTube Channels

Which bank and credit union YouTube channels were watched most during the third quarter of 2013?

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Top 100 Most Watched Credit Union YouTube Channels

The top 100 credit unions on YouTube ranked by their total number of all-time video views.

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Top 100 Most Watched Bank YouTube Channels

The top 100 banks on YouTube ranked by their total number of all-time video views.

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Facebook Advertising and the Future of Financial Marketing

Facebook has an advertising platform with mind-numbing potential. Your data + their data = a "Big Data" home run. This is precision target marketing at a whole new level.

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Your Facebook Account Can Be Friends With Your Bank Account

ICICI Bank has a Facebook app allowing customers to pay friends, split expenses, view statements and manage their accounts.

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Two Ways Financial Marketers Can Fuel Sales in Social Channels

Financial institutions should promote their products in social channels, and use social promotions to build a valuable email marketing list.

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Navy FCU Sells $200 Million in Banking Services on Facebook

You can't sell stuff in social channels? Try telling that to Navy FCU, who generated nearly $200 million in new loans and CDs almost entirely on Facebook.

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How To Gain (And Lose) a Ton of Facebook Fans Fast

Here's a list of do's and don't for acquiring Facebook fans -- lessons learned from the brands that are gaining and losing the most ‘Likes.’

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New Rules Make Facebook Promotions Drastically Easier

Facebook has loosened its restrictions on fan promotions, opening up a whole new world of opportunities for bank and credit union marketers. Let the giveaways begin!

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Is Facebook the Future of Account Opening?

GT Bank has rolled out a new Facebook app allowing people to open a new accounts and immediately get an account number. Is this the wave of the future?

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Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

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Facebook Engagement in Banking: How The Top 5 Brands Get It Done

Digging into nitty gritty data, we can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.

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Social Media ‘Traffic Cops’ Can Keep Banks’ Compliance People Happy

SocialComply helps financial marketers juggle the risks of social media marketing with a suite of tools designed to keep regulatory compliance people happy.

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7 Things Banks & Credit Unions Don’t Do In Social Channels (But Should)

Social media consultants have been offering free advice to financial institutions for years, but some things banks and credit unions still don't do well. Here's 7 of them.

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BofA’s ‘Tone Deaf Robot’ Replies To Consumers With Boilerplate Tweets

When Occupy protesters blistered BofA on Twitter, the bank's auto-responder sent cheery, generic tweets that only inflamed the situation. Critics call this an "epic social media fail."

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