Social Media Archive

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Grading Chase Bank’s Social Media ‘Community Giving’ Campaign

The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.

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MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy

MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?

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Ugly Photos Win Cash In Home Equity Pinterest Contest

BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.

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Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos

IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.

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75 Facebook Cover Photo Ideas for Financial Marketers

Here are 75 examples of the best Facebook profile images from banks and credit unions that you can study and use for inspiration

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Facebook Lifts Ban On Profile Promotional Photos

Now you can turn the Cover photo on your Facebook page into a cross-selling ad, but some rules still apply. See what works and what doesn't.

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Benchmarking Facebook Likes: Industry Averages For Banks And Credit Unions

How can financial marketers tell if they're getting any traction in Facebook? This peer comparison tool gives you the averages you need to benchmark performance.

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Introducing The Social Media Power 100 Rankings For Banks And Credit Unions

The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.

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Social Media Feedback Used To Build Old School Credit Union Campaign

With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.

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Financial Marketers Slam Proposed Social Media Regs

Banks and credit unions gave the FFIEC an earful on their proposed guidelines for social media regulations in the banking sector. Here's the raw, uncensored feedback.

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12 Steps Financial Marketers Can Take To Get The Most From Their LinkedIn Page

The vast majority of banks and credit unions aren’t utilizing the most basic features available on their LinkedIn company pages. Here's what you need to do.

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7 Ridiculously Simple Social Media Fixes For Financial Marketers

Banks and credit unions make many common mistakes with how they manage and promote their social media profiles. Here are 7 quick fixes that will make a big difference.

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5 Critical Questions That Should Be Driving Your Social Media Strategy

New social media regulations are on the way, and you're required to have a strategy. Don't panic, and don't throw something together at the last minute. Here's how to do it right.

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Find Out Your Financial Institution’s Social Media Power Ranking

The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube. Want to know where your financial institution ranks?

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Social Media In Banking: Slow And Cautious

This infographic underscores that financial institutions -- especially smaller ones -- are slow to embrace social media as a communication vehicle.

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Exclusive Study Reveals Brutal Realities Facing Credit Unions On Twitter

The Financial Brand’s annual study shows that one third of credit unions on Twitter quit, follower growth is sluggish, and 20% of followers are junk.

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Credit Union Picks A Funny Time To Engage On Twitter

What did it take to get Suncoast Schools FCU to send its first real tweet? One member complaining about another member's urinary incontinence.

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Stop Wasting Your Time With Social Networks Like Google+

One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!

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Experiments With Pinterest In Retail Banking Fail Miserably

A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.

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Enthusiasm For Social Media Dampening In Financial Industry

Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.

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