Social Media Archive
How can financial marketers tell if they're getting any traction in Facebook? This peer comparison tool gives you the averages you need to benchmark performance.
The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
Banks and credit unions gave the FFIEC an earful on their proposed guidelines for social media regulations in the banking sector. Here's the raw, uncensored feedback.
Banks and credit unions make many common mistakes with how they manage and promote their social media profiles. Here are 7 quick fixes that will make a big difference.
New social media regulations are on the way, and you're required to have a strategy. Don't panic, and don't throw something together at the last minute. Here's how to do it right.
The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube. Want to know where your financial institution ranks?
The Financial Brand’s annual study shows that one third of credit unions on Twitter quit, follower growth is sluggish, and 20% of followers are junk.
What did it take to get Suncoast Schools FCU to send its first real tweet? One member complaining about another member's urinary incontinence.
A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.
Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
Eastern Bank taps Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.
This clever, two-phase promotion that crowdsources photos for future ad campaigns offers five lessons for financial marketers.