Social Media Archive

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What Financial Marketers Need to Know About Facebook’s New Star Ratings Now

Facebook quietly rolled out a new feature that allows its users to publicly rate companies on a five-star scale. Here's what you need to know.

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Official FFIEC Guidelines for Social Media in Banking

Here are four highlights from the FFIEC's guidance on social media and how it affects banks and credit unions. Download your complete copy here.

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8 Lessons From JPMorgan’s Twitter Fail

JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. Here's what you can learn from their mistake.

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12 Questions: The Role, Relevance and ROI of Social Media in Banking

An interview with Sprinklr CEO Ragy Thomas about the role, relevance and ROI of social media in the retail banking industry.

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Banking Consumer Social Media Sentiment Report

What are consumers saying about banks and credit unions online? Here's the first in a series of quarterly social media sentiment reports in the banking industry.

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Lessons From 2 Million Bank & Credit Union Facebook Conversations

What can you learn when you crunch 1.9 million conversations between consumers and over 3,000 different banks and credit unions? Find out here.

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What’s The Value of Social Media ‘Engagement?’

Social media constantly badger financial marketers to “engage” in social channels, but never explain why or how it achieves business objectives.

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8 Tips to Maximize the Marketing Value of Facebook Cover Photos

8 tips to turn your Facebook cover art into hard-working marketing billboards that advertise your products and services.

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Notably Quotable: Is It a Sin to Sell in Social Channels?

Should financial marketers use social media channels for selling? Here's what seven bank and credit union experts had to say.

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Big Banks Roll Out Social Media Command Centers

More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.

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15 of the Best Facebook Pages in Banking to Watch

Check out the most innovative Facebook ideas from banks and credit unions around the world. Bookmark these pages and look at them regularly.

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Power 100 Social Media Rankings for Banks & Credit Unions

Here are the top 100 financial institutions in retail banking based on their Facebook, Twitter and YouTube stats in the third quarter of 2013.

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Power 100 Social Media Rankings for Credit Unions

Credit unions successful with social media have around 5,000 ‘Likes,’ 1,500 Twitter followers and 20,000 YouTube views. Here's how they rank.

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Power 100 Social Media Rankings for Banks

The top 100 banks using social media in the English-speaking world hail from 11 different countries.

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Top 100 Most Liked Banks & Credit Unions on Facebook

The top 100 banks and credit unions on Facebook collectively reach 2.13% of Facebook's one billion users. See the rankings here.

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Top 100 Most Liked Credit Unions on Facebook

Together, the top 100 credit unions on Facebook have a combined 2.1 million ‘Likes.’ See how they rank.

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Top 100 Most Liked Banks on Facebook

The most successful banks on Facebook hail from a dozen different countries around the globe. View the rankings here.

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Top 100 Banks & Credit Unions With The Highest Facebook Engagement Rates

Some financial institutions can engage nearly half their fans. But that's not common. Any bank or credit union above 3% is going great.

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Top 100 Banks & Credit Unions Adding The Most New Facebook Likes

New Facebook ‘Likes’ aren't easy to come by. Some add thousands every month, while others actually lose ‘Likes.’ Who did the best? Find out here.

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Top 100 Banks Adding The Most New Facebook Likes

Banks in India can tack on hundreds of thousands of new ‘Likes’ every quarter, while banks in the US see more modest gains. Who's on top?

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