Social Media Archive
Multiple credit unions are proving that Facebook can be a viable channel for originating sales leads and new loans.
Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.
How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.
What’s more important, compliance or growth? Must bank marketers have one or the other? Can't they succeed in both areas?
If your financial institution hasn't hired a Social Media Marketing Manager yet, you will soon. Here's what you need to know.
Air Force FCU has rolled out a social media strategy to promote auto loan rates at 1.49%, one of the lowest rates in the U.S.
It's time to either pony up the dough and master the skills necessary to leverage Facebook's ad opportunities, or throw in the towel.
They aren't the biggest institutions in the U.S., but three online banks continue to punch well above their weight class in social channels.
Here are some words of wisdom from UCLA basketball coach John Wooden, and how they apply to financial marketers toiling in social channels.
New guidelines say financial institutions must train employees how to use social networks. Here's how you can get started.
Here are the three biggest reasons people tend to assume engagement is more important than it really is.
The negativity financial services brands face in social channels can be turned into something of value for consumers and banks alike.
This study asks consumers if they want to "join the conversation" with banks, and are they even “listening?” The answers may surprise you.
Selling on social does not have to feel all slimy if you coordinate your strategy and execute with organizational buy-in. Here's how.