The bank's campaign to find new jobs for customers who were struggling with their mortgage payments struck a chord with consumers in social channels.
Take a look at some of the most successful credit unions on Facebook and see what ideas you can use in your social media marketing.
How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the way?
As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.
Take a look at how five different financial institutions are exploiting the #selfie sensation, with tips on building your own contest.
Multiple credit unions are proving that Facebook can be a viable channel for originating sales leads and new loans.
Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.
How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.
What’s more important, compliance or growth? Must bank marketers have one or the other? Can't they succeed in both areas?