Social Media Archive
Social channels can be used to build relationships, trust and brand awareness, but many financial institutions are falling way short.
Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.
What mobile opportunities are there for bank and credit union marketers on Facebook? Find out in this Q&A interview with Facebook's top financial guy.
An ugly situation involving a credit union illustrates why having a social media policy signed by all employees is absolutely essential.
It takes more than bribing consumers with cash and giveaways to fully leverage your social media marketing efforts.
Here's how financial institutions should embrace and advocate for social media as an integral ingredient in their overall marketing mix.
Banking must move social media strategy from simply listening to improving customer acquisition, engagement, cross-sell and retention.
Looking at social media activity in the banking industry, one thing is clear: building a social media community is hard. Very hard.
A fascinating break down and in-depth analysis of all the customer comments posted to the Facebook page for Regions Bank over 30 days.
The bank's campaign to find new jobs for customers who were struggling with their mortgage payments struck a chord with consumers in social channels.
Take a look at some of the most successful credit unions on Facebook and see what ideas you can use in your social media marketing.
How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the way?
As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.
Take a look at how five different financial institutions are exploiting the #selfie sensation, with tips on building your own contest.