Mobile & Tablets Archive

mobile_banking_user

Is Mobile Banking Living Up to Its Promise?

Consumers continue to adopt mobile banking, but how satisfied are they? This national study shows where banks can improve.

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simple

It’s Simple: Banks Need to Build Better Apps… Or Buy Them

BBVA’s recent acquisition of Simple shows how important the digital channel has become, and what it will take for banks to catch up.

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gen_x_gen_y

Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

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customers_bank_mobile_only

Trendwatch: Mobile-Centric Bank Among First in the U.S.

Customers Bank will launch one of America's first virtual banks built entirely on a mobile banking platform. See it here first.

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mobile_now

Mobile Banking: Critical Switching Trigger Today… Table Stakes Tomorrow

60% of those who switch banks say mobile banking was an big part of their decision. This report says banks must innovate to stay relevant.

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duke_it_out

Beat Big Banks By Marketing The Mobile Services They Don’t Have

Smaller institutions don't have to concede the battle for mobile bankers to big boys. Here's how they can use their size as an advantage.

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smartphone

5.6 Billion Reasons Retail Bankers Need a Smartphone Strategy Now

Skyrocketing smartphone adoption is a powerful motivator for bank marketers, but it requires careful thought to get your strategy right.

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house_for_sale

Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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mobile_banking_growth

7 Ways Financial Marketers Can Boost Mobile Banking Adoption Rates

How can bank and credit union marketers drive more mobile banking users? Here's seven ideas, starting with the juiciest targets: existing customers.

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smart_brain

Smarter Digital Banking Channels Drive Higher Customer Satisfaction and Revenue

Customers will sign up for additional banking products and services from the financial institutions with the best digital banking experiences

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bbt_legacy

Bank Builds Medieval Role-Playing Mobile Video Game

BB&T, a regional bank in the U.S., is promoting leadership skills in an unusual Gothic-themed app for iPads and iPhones.

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digital_cash

Over Half Of Smartphone Users Make Mobile Payments

Security fears remain the primary concern preventing more smartphone users from adopting mobile payments.

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digital_wallets

American Consumers Dubious About Mobile Wallets

Researchers say U.S. consumers don't understand the benefits of mobile wallets.

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mobile_marketing

Mobile Channels Are Turning Financial Marketing Upside Down

How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?

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iphone_camera

Consumers Can Switch Banks In Under a Minute With Smartphone Cameras

In less than 60 seconds, people can open a new bank account simply using the camera on their iPhone or iPad.

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chase_mobile_banking

Americans Rank the Top 10 Best and Worst Mobile Banking Apps

Why did U.S. consumers rank Citizen’s Bank highest? And what three critical areas do several banks need to improve in? Find out here.

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westpac_app_challenge

Aussie Bank Crowdsources Product Ideas in Mobile App Challenge

Westpac will invest $50,000 to develop two concept apps submitted from the public. The bank plans to shake things up with a "game changing" pipeline of new mobile tools.

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mobile_banking

Marketing Strategies To Shatter The Mobile Banking ‘Glass Ceiling’

Facts and marketing strategies to help banks and credit unions send their mobile banking adoption rates through the roof.

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ibank

Roving Bankers With iPads Can Open Accounts Anywhere

A new tablet tool untethers sales staff from their desks so they can open accounts anywhere -- inside a branch or out.

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fail

Why Your Social Media Strategy is a #Fail

If you don't have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.

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