The Financial Brand: Marketing Insights for Banks & Credit Unions

Ideas and insights for financial marketers.

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- 10 Of The Best Banking Brands To Watch 4269 view(s)
- Mobile Banking Set To Explode, Here’s What Marketers Need to Know 2903 view(s)
- 7 Steps to Find Your Brand’s Personality 2565 view(s)
- Virgin Should Shock Just About Everyone 2483 view(s)
- Checks Die While Online Thrives, But Gen-Y Still Use Branches 1880 view(s)
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
  On “Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is”
- CMMA said, “I agree that we are indeed working toward a cashless society. I do wonder however, when a survey of this nature is conducted "online", that the majority of res…”
  On “Survey Shows Americans Ready For Digital Wallets In A Cashless Society”
- Bryan Clagett said, “Interesting move by Citi. And green in more ways than one.…”
  On “Citi Bikes ”
- Editor said, “There are many smaller CUs and community banks running Google AdWords campaigns. When the data was collected, The Financial Brand looked at the biggest banks an…”
  On “Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions”
- Serge Milman | OptiRate said, “Great information. I find it striking that this data implies that Community Banks and Credit Unions (non mega Credit Unions that have assets < $1 billion) a…”
  On “Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions”
- Financial Marketers Must Focus On Downward Trend In Overdrafts Posted on May 22, 2012
- Citi Bikes Posted on May 21, 2012
- In Brief: Savings Lottery » To Branch, Or Not To Branch? Posted on May 20, 2012
- Survey Shows Americans Ready For Digital Wallets In A Cashless Society Posted on May 15, 2012
- Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions Posted on May 14, 2012
- Targeting Gen Y: Rich Opportunities With Direct Marketing Posted on May 11, 2012
- Peek Inside: Marketing At Australia’s Orange Credit Union Posted on May 10, 2012

FEATURED VIDEO

Featured Agency: Weber Marketing
This video compilation includes six extremely entertaining minutes of material demonstrating the range of Weber Marketing Group's creative capabilities, and showcasing the award-winning agency's advertising, marketing and branch merchandising expertise. Weber Marketing works exclusively with banks and credit unions to develop brand solutions. You can learn more about Weber Marketing at their website.

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