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Naming Strategy

Minnesota bank becomes ‘Prosperan’

From the bank's website: “Prosperan is a form of the word 'prosper.' It means to be successful or fortunate, especially in financial respects, to thrive and flourish. In Spanish it means, 'all…

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Two banks merge, change names to ‘Avidia’

Two New Jersey banks merge assets over $1 billion and become 'Avidia.' The bank says the name is a combination of the words “avid” and “idea." It may not look like it…

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Canadian Credit Union Will Be ‘First’

Powell River Credit Union in Canada announces it is becoming First Credit Union in this press release. The release says that a new name was needed to overcome consumer confusion. Dave Craigen,…

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Brunswick Employees to become ‘Port City Credit Union’

Brunswick Employees Federal Credit Union says it will become Port City Federal Credit Union in its monthly newsletter. The name ‘Port City’ is a common reference to the city of Muskegon on…

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Canadian CU pays $1.62 million to name arena

Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as 'WFCU Centre.' (The good news: That's only $1.45 million or so…

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Canora CU members help change names to ‘Crossroads’

After inviting members to submit names, Canora Credit Union in Canada will become 'Crossroads.' According to an announcement from the credit union: "'Crossroads' has a meaning that is both physical and philosophical.…

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Georgia Pacific Toledo Employees FCU shortens name to ‘Pacific Spruce’

Here's the credit union's story behind the name: “The 'Pacific Spruce' name was chosen as part of the history of Toledo, which was one of the largest spruce producers in the world.…

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Bayer FCU becomes ‘INOVA’

Dallas W. Bergl, President and CEO of the credit union, said, “We feel our name needs to reflect the future of this credit union at a time when we are seeing significant…

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‘1st Trust Bank for Savings’ changing name to ‘Magna Bank’

1st Trust is spending more than $1 million on all aspects of the name change, including creative and legal costs as well as new signage, stationery and marketing to introduce the name…

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