Naming Archive

Two banks in India rebrand, one renames

Canara Bank in India rebrands with a new logo. I don't speak Hindi, but this looks good: According to one blogger musing about banks in India renaming and rebranding: "Rebranding helps an…

More

Sponsor shutters doors, credit union changes name

PCA Federal Credit Union's primary sponsor closed their facilities and "the credit union no longer had a viable occupational bond," so it becomes 'Greater Wayne Community FCU.' According to the credit union's…

More

Fort Belvoir FCU drops ‘Fort’ from its name

According to The Credit Union Times, Belvoir FCU President and CEO Patricia Kimmel, says the new name reflects the changing community while still maintaining ties to its rich heritage. At its website,…

More

An employee speaks out against his CU’s name

An employee of Maine State Credit Union says in his blog that "people should be able to see your credit union's name and know if they are eligible for membership, without ever…

More

Capital Community Becomes ‘CapCom Credit Union’

[UPDATE: July 20, 2008. That didn't last long. The CapCom name is out, as the credit union has agreed to merge under DFCU Financial. The original story follows, unedited.] "Our former name…

More

Boone National becomes ‘Forcht Bank’

The name change is a result of the merger of all 10 banking subsidiaries of Boone's parent company into one bank. The parent recently changed its name from First Corbin Bancorp to…

More

Great River Financial Group becomes ‘Two Rivers Financial’

From the company's news section: "The group wanted their new name to reflect the fact that they are an Iowa company with Midwestern values. Two Rivers was chosen because Iowa is the…

More

Sponsor changes name, so does its credit union

When the parent company of AFG Industries decided to roll-up its subsidiary under the holding company moniker, AGC (Asashi Glass Company), its credit union decided to follow suit. In this PDF newsletter,…

More

Credit union introduces three new branded savings products

In this press release, Personal Care America FCU announces three new savings products. G.R.A.D. - “Getting Ready for A Degree” A savings account that is available to members wishing to save money…

More

Ahead of their time: ‘Redbrand Credit Union’

In 1889, Peter Sommer invented a machine that wove steel wire fence to replace traditional wooden timber fences, making life easier for millions of American farmers. His invention spawned a midwestern steel…

More

Pittsburgh Teachers becomes ‘Riverset’

With $87 million in assets and 13,000 members, Pittsburgh Teachers Credit Union will officially become ‘Riverset,’ effective January 2, 2008. President and CEO Christine Chojnicki said the credit union’s name was being…

More

NY Times classic on bank name changes

A New York Times article from 1987 says the scramble for good names causes some normally staid financial institutions to wage trademark battles. It seems some things never change, like these familiar…

More

Bank naming article circa 2000

This article printed by Northwestern Financial Review in 2000 takes a straightforward look at the types of names banks adopt. Conclusions and observations from the article: “The new trend in bank names…

More

Judge blocks use of bank’s ‘Citizens’ name

Citizens First is apparently the second 'Citizens Something' in Michigan. An article in Crain's Detroit Business reported that Flint-based Citizens Republic won a preliminary injunction barring Citizens First from using the "Citizens"…

More

Students Help Credit Union Name School Branch

A high school sophomore won a $50 prize for coming up with the new name for the St. Vrain Valley Credit Union’s student-run branch at a local high school. The winning student…

More

Two Fewer ‘First Federal’ Banks

Two banks sharing the same name have both decided to shed their old 'First Federal' monikers. One is in Souix City, Iowa, and the other is in Wabash, Indiana. The Souix City…

More

Hall County + Buckhead Community = Hall Community

Changing names in a merger is easy. You can either mush everyone's names together like AOL Time Warner: Hall County + Buckhead Community = Hall County Buckhead Community Or you can strike…

More

St. Charles Borromeo FCU becomes ‘Unity Catholic’

In an article published by the Parma Chamber of Commerce, the credit union said the name change was "a result of their expansion throughout the years, and that it would "better represent…

More

Newport News Shipbuilding Employees Credit Union becomes ‘BayPort’

Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority. Newport News Shipbuilding Employees Credit Union decided to keep…

More

BN West changes name to ‘MilePost’

“Our new name reflects the mileposts that mark the progress of a journey toward a future destination, and our goal as a credit union is to help every member achieve financial freedom…

More