Naming Archive

RBC Bank And The Redundant Acronym

RBC Centura Bank recently announced it is dropping Centura from its name and is now RBC Bank. This name change brings into a focus an interesting naming phenomenon in the financial industry:…

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Merger creates naming hassles for TD

TD merger triggers lawsuit; landmark stadium needs renaming Renaming Boston's Garden The merger between TD Banknorth and Commerce Bank means the name of 'TD Banknorth Garden' will probably have to change. "For…

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Two banks merge and become ‘StellarOne’

Virginia Financial Group and First National Bank just completed a merger. The two banks were similarly sized, and when there’s a merger of equals, one of three things happens: The two banks…

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Wauwatosa customers vote for ‘WaterStone’ name

The customers have spoken: ‘WaterStone’ it is. Back in February, Wauwatosa Savings invited its customers to help pick a new name for the bank. Customers had the until the end of the…

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What Will Canada’s 3rd Largest Credit Union Be Called?

Members of Alberta's three largest credit unions have voted overwhelmingly in favor of a merger: + Servus [ 60 branches | 195,000 members | $4.75 billion | 900 employees ] + Community…

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San Antonio credit union becomes ‘Generations’

“In the financial industry, if you don't grow, you go.” – Tim Haegelin, CEO San Antonio City Employees FCU had a name change in the works since 2006, but, in the words…

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Belvidere Bank adopts sister’s ‘Alpine’ name

“Our ultimate goal has been to have one bank brand.” – R. Robert Funderburg, Jr., Alpine Chairman After a 100 year history that includes three acquisitions and two previous name changes, a…

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Bank picks historic town symbol as new name

"The reality is there is a better opportunity for growth with a less territorial name." – Rollstone CEO Martin Connors Jr. Fitchburg Savings Bank felt its current name was limiting. First of…

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Xerox FCU to become ‘Xceed’

“It’s great to put together a nice shiny logo and tag line and say, ‘okay here it is.’ But if people don’t get caught up in the excitement, it’s not going to…

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Leesport Bank unites divisions under ‘VIST Financial’

Leesport Bank will be integrating seven separate business divisions under one new name, ‘VIST Financial": Leesport Bank Madison Bank Essick & Barr The Boothby Group Madison Insurance Consultants Madison Financial Advisors Philadelphia…

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Website domains available one minute, registered the next

Confusion looms over suspicious domain name practice “Front running.” “Kiting.” “Domain tasting.” Maybe you’ve never heard of these terms, but they are central to a controversial new practice by Network Solutions. Here's…

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Branding expert: “CU names long, complicated, generic”

“It’s very difficult to build a brand unless you have a good name.” – Laura Reis Laura Reis, a co-author of “The 22 Immutable Laws of Branding,” says, “Many credit unions are…

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Exante Bank will become ‘OptumHealth’

UnitedHealth Services, a conglomerate offering a range of services within the health care industry, is changing the name of a bank it founded back in 2004. Exante, a bank that primarily administers…

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Customers to have say in new name for Wauwatosa Bank

[UPDATE HERE] Wauwatosa Bank is inviting its customers to visit branches and vote for their favorite name from three options: ‘Granite Bank,’ ‘WaterStone Bank’ or ‘Security First Bank.’ People also can submit…

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HomeFederal becomes ‘Indiana Bank & Trust’

To celebrate 100 years in business, HomeFederal has decided to change its name. On March 1, they will rollout a new logo and signage bearing the new moniker ‘Indiana Bank & Trust.”…

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Naming briefs for January 29, 2008

Critique: OpenSource CU calls 'Alliant' name "diaphanous" Simple Math: Bendigo Bank + Adelaide Bank = 'Bendigo & Adelaide Bank' Dropping Names: RBC sheds 'Centura' from its portfolio of bank names Why Bother:…

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Credit union names SMS banking product ‘Textus’

In his own blog, Gene Blishen, CEO of Mount Lehman Credit Union, reveals the process by which he chose 'Textus' as the name of a mobile phone banking system his credit union…

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Bank changes names to reinforce its category leadership

The nation’s largest correspondent bank (see definition below) is changing its name to ‘Silverton Bank’ according to this press release. The bank hopes that the name change will eliminate confusion in the…

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Family Bank changes name to ‘Voyager’

The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank. In this article, the bank offered no explanation why it picked 'Voyager' as…

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Tennessee bank consolidates under ‘Foundation’ name

McKenzie Banking Company has announced it will adopt the name of its sister organization, 'Foundation Bank,' sometime in January 2008. Apparently, McKenzie and Foundation have been owned by the Wilson family for…

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