Naming Archive

How To Look Up Your Financial Trademark in 10 Easy Steps

There are thousands of financial institutions across North America who leave some of their most valuable assets virtually unprotected. We're talking about their trademarks -- things like names, logos, slogans, products, etc.…

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The Do’s and Don’ts of CU Acronyms

Many credit unions refer to themselves internally in acronym form. Using acronyms is common industry shorthand. Everyone does in our industry, right? And when credit unions first start looking at a name…

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Texas-Sized Trademark Trouble Brewing Over Name

Last week, The Financial Brand reported that Arp State Bank in East Texas was changing its name to American State Bank. The article noted a number of other financial institutions who already…

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Naming SNAFUs Plague Multiple Commerce Banks

Okay, sorry, this gets a little complicated. There was a Commerce Bank in New Jersey. But earlier this year, TD Banknorth took them over. That merger created a huge naming hassle --…

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Name change wrap-up for fall 2008

Here are summaries of some of the more interesting name changes from around the financial industry in recent months. South Shore Cooperative Bank slims down to ‘S Bank' The bank is shrinking…

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Copperfin: Another Red Canoe

Canadian-based Lakewood and Kenora District credit unions are merging under the new name "Copperfin." Last week, the members of both credit unions voted overwhelmingly in support of the merger. The new Copperfin…

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WaMu Seized, Deposits Go to JP Morgan

Breaking News – Thursday, September 25, 2008 The FDIC just seized all the assets of Washington-based thrift, WaMu, making it the largest bank failure in history. The FDIC quickly brokered a deal…

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Wrap up of recent financial name changes

Orange County Teachers becomes SchoolsFirst (April) “After years of research,” the nation’s largest credit union for school employees picks a new name that is more geographically representative and inclusive of all school…

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Will the real ‘Vista Bank’ in Texas please step forward

Fight looms, confusion inevitable as two Texas banks now share 'Vista' name "We changed our name to soar above the crowd...to set ourselves apart." – Security State Bank A new website for…

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The Top 50 Most Distinctive Credit Union Names

Names selected for this list were based on their uniqueness within the credit union industry. Other criteria included: Each reflects something phonetically interesting and/or thematically evocative. Each name is memorable, and lends…

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Ohio Bank Learns Hard Lesson About Trademark Law

For 120 years, people in Ohio knew their bank simply as “OV.” Not any more. The bank was forced to change names by one of their competitors. The ‘Ohio Valley National Bank’…

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The ‘Community Credit Union’ fallacy

For many credit unions, expanding their charters is a common growth strategy. Often, a credit union’s first reflex after getting a community charter is to add the word “community” to its name.…

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Vowels in, consonants out as bank renames

“'Folsom Bank of Commerce' is too many consonants and too many syllables.” – Greg Patton, President Commerce Bank of Folsom Effective August 1, 2008, Commerce Bank of Folsom will be changing its…

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What Does The Word ‘Federal’ do for FCUs?

Federally chartered credit union have a few more options with their names than their state chartered counterparts. The huge number of federal banks and federal agencies using the word ‘Federal' in their…

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Most Common Words in Credit Union Names

#1) Employees - 1,553 #2) Community - 526 #3) County - 323 #4) Schools - 279 #5) West - 214 #6) Teachers - 214 #7) City - 199 #8) Postal - 183…

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Banks, credit unions grapple with their monikers

“You don’t want a long, involved name, or a name that doesn’t readily come to mind when people are looking for you.” — Martin Connors Jr., CEO of Rollstone Bank A recent…

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‘Servus’ chosen as name for Canada’s new super-CU

The mystery is over. The name of Canada's 3rd largest credit union will be Servus. The credit union's board chose the name because the Servus brand was created only 18 months ago,…

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Update: Battle over ‘Commerce’ name heats up

Massachusetts bank puts Canada's TD in a tough spot A U.S. District judge has issued a preliminary injuction barring TD Banknorth from using the TD Commerce name in all or parts of…

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Judge orders trademark infringer to use ‘negative keywords’

Here's an interesting ruling in a financial trademark dispute involving Orion Bancorp (the victor) and Orion Residential Finance. The judge ordered the guilty infringer to purchase "negative keywords" through Google and other…

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Two credit unions merge to create ‘Genisys’

‘Genisys’ comes from combining ‘General Motors’ and ‘Unisys,’ the credit unions' two main employer groups. Two Michigan-based credit unions, USA and T&C Federal, expect to complete the largest credit union merger in…

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