Naming Archive

One Bank’s $1 Million Naming Mistake

Alliance Bank has prevailed in a trademark lawsuit against Customers 1st Bank who must now destroy all materials containing the Customer 1st name and find a replacement. Immediately. Only a few months…

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Name Change Review: Salal, Quest and 6 Others

In few industries do you see players change names as often as you do in the financial space. Banks change names frequently because of mergers, while credit unions typically dump names that…

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Who’s First? First Michigan? Or Michigan First?

Earlier this year, Michigan First Credit Union slapped a lawsuit on First Michigan Bank for trademark infringement. (If you're tempted to dismiss this article as having little relevance to you, at least…

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6 Reality Checks About Credit Union Community Charters

For some credit unions, a community charter may be their only avenue for survival. But for all others pondering an expanded charter, they seem to dwell on starry-eyed possibilities without acknowledging some…

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Name Change Wrap Up for Spring 2010

In few industries do you see players change names as often as you do in the financial space. Banks change names frequently, but usually do so because of mergers, in which case…

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Credit Unions Dropping ‘Credit Union’ From Their Names

A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is yes. It's an increasingly common trend as…

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Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to make the organization "a little brighter with…

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Kansas Credit Union Says ‘We’re Not Wall Street’

During the 2010 Super Bowl pregame show, The Credit Union of Johnson County ran an ad announcing its new name -- Mainstreet. The new moniker is meant to align the credit union…

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Analysis of Financial Name Changes in 2009

In no other industry do companies change names more often than in financial services. It's not just due to mergers. Banks and credit unions voluntarily choose to switch monikers quite often. Below…

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Guam Credit Union Becomes Coast360

The credit union set its logo ablaze at a special event for members and staff where the name was unveiled. (Photo credit: Rick Cruz/Pacific Daily News). Like many credit unions that expand…

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Is It Time to Rename ‘Checking Accounts?’

Yesterday’s article about the archaic credit union term for checking accounts (“share draft accounts”) sparked a wider debate about the very future of what checking accounts should be called. As Bryan Link…

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75 Interesting Credit Union Name Changes in 2009

Callahan & Associates, the credit union industry's leading analytics firm and publishers of CreditUnions.com, have just released their 2010 Credit Union Directory. Comparing this year's directory against last year's, The Financial Brand…

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Credit Union Picks ‘Wildfire’ as New Name

In response to an aging membership and a decaying telephony industry in Michigan, Communications Family Credit Union announced on Monday that it is changing names and is now Wildfire. "With any name…

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From “America’s Who?” to “ACU Who?”

America's Credit Union went out and did some brand equity research. “We asked if people had heard of us," said the credit union's marketing director, Heidi Marzolf, in an interview with the…

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Advanta Forces Avanta to Become ‘Altana’

Bank trademark trumps credit union The erstwhile Laurel Federal Credit Union is being forced to spend more than $80,000 changing names -- again -- five years after becoming Avanta FCU. Last year,…

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Credit Union Picks ‘Aventa’ as New Moniker

Colorado Springs Credit Union has changed names and become Aventa. The credit union Nearly 40% of the credit union's membership no longer lives in Colorado Springs, so it was time for another…

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Credit Union Completes Transformation to ‘Centric’

Last year, Forest Kraft Credit Union changed names and became Centric. The credit union was looking to appeal to a broader segment of the community by differentiating themselves in a crowded financial…

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Name Change Wrap-Up for Spring 2009

Bank runs into all kinds of trouble with 'Cornerstone' The bank said it needed to change names to expand beyond its geographically-limiting moniker. Unfortunately, the bank not only chose a common name…

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Over 1,000 Names for Banks & Credit Unions… For Free!

Here’s the easy way to pick a new name for your bank or credit union...and run into some serious trademark problems while you’re at it. All you have to do is pick…

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A Look at Name Changes Around the Financial Industry

First National becomes ‘First American' This banks says that changing its name to First American Bank provides distinction from the many other First National Banks in New Mexico and throughout the country.…

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