Naming Strategies Archive
After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words.
A collection of 10 new and notable name changes from banks and credit unions around the world.
A review and analysis of 10 different name changes in the credit union industry within the last year -- Vibe, Trailhead, NuPath, Xplore and more.
Sporting a new name and brand, this small credit union now looks like it’s punching well above its weight class. See how they pulled it off in this Q&A interview about the process behind Scient.
The loss of one of banking's most popular brands has sparked a strong public reaction. Would anyone squeal if your brand disappeared tomorrow?
See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.
A Florida bank's revolutionary CD promotion delivers instant gratification -- in the form of a new Benz -- as part of a brilliant name change campaign.
A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty can the fight get? Find out here.
What's the rationale behind these new monikers in the retail banking sector? Here's a review of 11 notable name changes by banks and credit unions.
In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does the new name mean?
The Financial Brand sat down UMe FCU to talk about their recent name change. In this candid Q&A interview, you'll hear frank insights about the challenges involved with rebranding a financial institution.
Banco Popular has to dump its Spanish-sounding name in the US… The Bank of Maine struggles with the semantics of local branding… Plus six other name changes reviewed.