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Mobile Channel Archive

Mobile Banking: Critical Switching Trigger Today… Table Stakes Tomorrow

60% of those who switch banks say mobile banking was an big part of their decision. This report says banks must innovate to stay relevant.

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Beat Big Banks By Marketing The Mobile Services They Don’t Have

Smaller institutions don't have to concede the battle for mobile bankers to big boys. Here's how they can use their size as an advantage.

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5.6 Billion Reasons Retail Bankers Need a Smartphone Strategy Now

Skyrocketing smartphone adoption is a powerful motivator for bank marketers, but it requires careful thought to get your strategy right.

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Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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7 Ways Financial Marketers Can Boost Mobile Banking Adoption Rates

How can bank and credit union marketers drive more mobile banking users? Here's seven ideas, starting with the juiciest targets: existing customers.

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Bank Builds Medieval Role-Playing Mobile Video Game

BB&T, a regional bank in the U.S., is promoting leadership skills in an unusual Gothic-themed app for iPads and iPhones.

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Over Half Of Smartphone Users Make Mobile Payments

Security fears remain the primary concern preventing more smartphone users from adopting mobile payments.

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American Consumers Dubious About Mobile Wallets

Researchers say U.S. consumers don't understand the benefits of mobile wallets.

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Consumers Can Switch Banks In Under a Minute With Smartphone Cameras

In less than 60 seconds, people can open a new bank account simply using the camera on their iPhone or iPad.

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Americans Rank the Top 10 Best and Worst Mobile Banking Apps

Why did U.S. consumers rank Citizen’s Bank highest? And what three critical areas do several banks need to improve in? Find out here.

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Aussie Bank Crowdsources Product Ideas in Mobile App Challenge

Westpac will invest $50,000 to develop two concept apps submitted from the public. The bank plans to shake things up with a "game changing" pipeline of new mobile tools.

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Marketing Strategies To Shatter The Mobile Banking ‘Glass Ceiling’

Facts and marketing strategies to help banks and credit unions send their mobile banking adoption rates through the roof.

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Roving Bankers With iPads Can Open Accounts Anywhere

A new tablet tool untethers sales staff from their desks so they can open accounts anywhere -- inside a branch or out.

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Mobile Banking Critical, But Consumers Ho-Hum About Tablet Apps

A lack of banking apps optimized for tablets leaves consumers to resort to a cruder mobile web experience.

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10 Great Tablet Banking Features Enhancing The Customer Experience

Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.

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Banks Roll Out Customer Service App With Live Mobile Chat

Two UK banks have launched ‘Mobile Chat,’ a service that offers real-time customer service to business banking app users.

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Consumers Finding Their Groove With Mobile Bill Payment Technologies

A study sheds light on consumer's appetite for new bill payment technologies, and forecasts a decrease in traditional pay-by-mail activity in the coming year.

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Consumers Expect More From Mobile Banking Apps Than They Get

Mobile banking apps fall short of consumer expectations, with nearly half admitting they've thought about deleting the app they downloaded from their bank or credit union.

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Will You Be Ready When Mobile Wallets Turn Banking Upside Down?

Mobile wallets and digital transactions signal the dawn of a new era in banking. What will marketing look like in a mobile-dominate world?

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Beyond Mobile Banking: Building New Consumer Apps

Should banks and credit unions be building fun and engaging mobile apps that go beyond basic banking functions? Or should they just stick to what they know?

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