Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.
Looking for festive holiday promotions? Here's 14 of the best ideas The Financial Brand has seen over the years.
The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.
A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.
A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.