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Promotions Archive


Christmas for Financial Marketers

Here are some ideas to help banks and credit unions get in the spirit and plan their holiday season campaigns.



Sales & Marketing Lessons for Financial Institutions From the Retail Sector

Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.



14 Christmas Promotion Ideas for Banks and Credit Unions

Looking for festive holiday promotions? Here's 14 of the best ideas The Financial Brand has seen over the years.



10 Spooktacular Halloween Promos From Credit Unions

The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.



Aunt Sophie: The Unexpected Credit Union Spokeswoman

A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.



New $100 Bill Coming – 11 Ways To Exploit This Rare Marketing Opportunity

A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.



Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.



Commonwealth Bank Opens ‘Vault’ on Facebook

This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000 prizes.



Bash Banks With Limerick Style and Win a Trip to the Irish Isle

A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.



At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.


BubbaLuvs That Credit Union SupaFan Promotion

The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.


3 Credit Union Microsites – The Pros and Cons

Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through…


Wanted: Vice President of Unbanking

Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex,…


In Depth: Fort Worth Community Promo Campaigns

In 2008, Forth Worth Community Credit Union launched a new brand platform developed by Third Degree Advertising. The agency says the strategy behind the "You're Worth More" positioning was to differentiate Fort…


March Madness: The Do’s and Don’ts

Every Spring, financial marketers across the U.S. wonder how they can tap into the fervor the NCAA's “March Madness”  college basketball tournament. But there’s a right way and a wrong way to…


Make Promos Out of Money You Already Give Away

The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging trend in how financial institutions allocate their…


Guerilla Good Deeds Promote New Branch

In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch?…


Pay It Forward: The Ripple Effect

Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They asked people, “If we gave you $10?…



Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention." The promo, produced by Weber Marketing Group, has an overall tone that…


‘Fair Fees,’ Brought to You by ING DIRECT

The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over big bank fees. The project, built around…