Product Marketing Archive
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.
A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?
Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.
If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.
Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.
A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.
Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.
Wrapped in a clean, contemporary brand, SmartBiz SBA loans can be funded in 5 days and the online application takes less than a half hour.
An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.
What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.
Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.
Does raising the fee by 10% add 10% more to the bottom line? No. In fact, fee income drops while customer attrition increases.
Banks and credit unions usually have their daggers drawn. But when it comes to cross-selling, they could learn a few things from each other.
Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?
Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.
Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.
Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.