Product Marketing Archive

online_account_opening

Online Account Acquisition: Perception vs. Reality?

Financial institutions assume consumers who open accounts online are more desirable — and more profitable. But is this really true?

More

cross_selling

Digital Consumers Ripe With Cross-Selling Opportunities

Digital banking users are far more likely to adopt other financial products. Marketers will find fertile ground targeting this audience.

More

mortgage_lending_strategies

4 Digital Marketing Strategies to Drive Mortgage Lending

Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world.

More

pfm_riddle

The PFM Mystery: How to Quadruple Adoption Rates?

After stumbling for years to decipher the PFM riddle, some financial institutions have found magic, with adoption rates as high as 50%.

More

Rewards-and-Recognition

3 Tips for Rewards Programs in the Banking Industry

Consumers expect the same approach to loyalty programs as they experience from the retail and travel industries. Here's what you need to do.

More

bundle

3 Reasons to Rethink Your Bundling Strategy

Bundling — the practice of packaging multiple banking services into a single product offering — may be on its way out.

More

diamond_card

Affluent Credit Card Marketing Opportunities for Banks

Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.

More

americans_savings

Half of America is $400 Away From Financial Disaster

Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.

More

home_loan_mortgage

10 Digital Marketing Strategies For Your Next Mortgage Campaign

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.

More

calculator

Six Ways to Win The War For New Checking Accounts

Here are 6 things you can do to ensure consumers set their sights set on your financial institution when time comes to switch banks.

More

home_loan

Education Is The Key To Marketing Reverse Mortgages

Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.

More

warren_fcu_do_gooders_unite

Credit Union Pays New Members $100 to Join ‘Do Good Army’

When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."

More

skeptical_consumer.jpg

$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

More

walmart_bank

Walmart Encroaches Into Banking: What Does It Mean For You?

Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?

More

free_cat

Russia’s Biggest Bank Gives Free Cats To Mortgage Customers

Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.

More

liberty_bank_simple_debit_card

Prepaid Cards: Community Banks Have to Get in The Game

Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines

More

u_turn

Credit Union Kills Auto Loan Campaign After Driving Car Dealers Furious

A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."

More

online_shopping_cart

15 Tips to Build Better Banking Product Comparison Pages

Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.

More

moving_chair

One Third of Americans Switch Banks After Moving

Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.

More

apy_apr

Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

More