Product Marketing Archive
Financial institutions assume consumers who open accounts online are more desirable — and more profitable. But is this really true?
Digital banking users are far more likely to adopt other financial products. Marketers will find fertile ground targeting this audience.
Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world.
Consumers expect the same approach to loyalty programs as they experience from the retail and travel industries. Here's what you need to do.
Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.
Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.
Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.
When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.
Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.
A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?