Product Marketing Archive

growing_business_loans

An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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bike

Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

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no_checks

People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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smartbiz_sba_loan

Bank Launches Ultra Streamlined Small Business Lending Concept

Wrapped in a clean, contemporary brand, SmartBiz SBA loans can be funded in 5 days and the online application takes less than a half hour.

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yes_its_free

Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

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small_business_banking

Do You Pass The Small Business Banking Sniff Test?

What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.

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mortgage_market

Great Time to Market Home Loans… Just Make It Look Easy

Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.

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calculator_icon

Facebook Calculator Generates Loans for Financial Institutions

More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.

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numbers

Fee Revenue: Does a Higher Overdraft Fee Make You More Money?

Does raising the fee by 10% add 10% more to the bottom line? No. In fact, fee income drops while customer attrition increases.

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banks_cus

The Art of Cross-Selling: What Banks and Credit Unions Can Learn From One Another

Banks and credit unions usually have their daggers drawn. But when it comes to cross-selling, they could learn a few things from each other.

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discover_financial_services

Direct Mail Clinic: Dissecting Discover’s Approach to Home Loans

Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?

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house_for_sale

Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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truth_lies

Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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debit_credit_cards

How Custom Debit/Credit Card Designs Make Accounts Sticky & Grow Relationships

Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.

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loans_for_ladies

Credit Union Draws Fire Over ‘Lady Loans’

A New Zealand credit union found itself in hot water after running a loan campaign that some women decry as sexist.

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state_of_checking_consumers

The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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fuel_tank

Banks and Credit Unions Give People Gas

Bitter rivals team up for a unique national promotion to create a big PR buzz.

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brain_gears

Prize-Linked Savings Accounts Strike the Deposit Psychology Jackpot

Banks and credit unions can leverage consumers' obsession with lotteries by linking cash prizes with savings accounts. It's a remarkably effective strategy.

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one_nevada_credit_union_bacon

Bacon = Bad Ass Checking from One Nevada

A new campaign from One Nevada is so edgy, it flirts with the edge of social decency. But did they cross the line?

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state_of_checking

The True State of Consumer Checking Accounts

The current state of consumer checking is strategically consumer-unfriendly and financially challenging.

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