Product Marketing Archive
Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.
When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.
Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.
A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?
Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.
If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.
Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.
A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.
Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.
Wrapped in a clean, contemporary brand, SmartBiz SBA loans can be funded in 5 days and the online application takes less than a half hour.
An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.
What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.