Product Marketing Archive
For most Americans, saving money gets the short straw when it comes to managing the budget. Why don't more consumers sock money away?
How can financial institutions rise to the top of wallets and increase interchange revenue this season?
Meet Clever Kash, an innovative device using Bluetooth technology, WiFi and online banking to bring the piggybank into the 21st century.
How can lenders can take advantage of today’s digital ecosphere and better connect with consumers seeking unsecured loans?
Financial institutions assume consumers who open accounts online are more desirable — and more profitable. But is this really true?
Digital banking users are far more likely to adopt other financial products. Marketers will find fertile ground targeting this audience.
Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world.
Consumers expect the same approach to loyalty programs as they experience from the retail and travel industries. Here's what you need to do.
Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.
Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.
Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.
When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.
Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines