Product Marketing Archive

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15 Tips to Build Better Banking Product Comparison Pages

Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.

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One Third of Americans Switch Banks After Moving

Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.

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Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

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verizon

What Costco, Verizon and AAA Can Teach You About Checking Accounts

Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.

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overdrafts

Do Big Banks Have Better Overdraft Policies Than You?

If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.

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How Bank & Credit Union Marketers Can Leverage Personal Finance Sites

Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.

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An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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bike

Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

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People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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Bank Launches Ultra Streamlined Small Business Lending Concept

Wrapped in a clean, contemporary brand, SmartBiz SBA loans can be funded in 5 days and the online application takes less than a half hour.

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Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

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small_business_banking

Do You Pass The Small Business Banking Sniff Test?

What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.

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mortgage_market

Great Time to Market Home Loans… Just Make It Look Easy

Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.

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Facebook Calculator Generates Loans for Financial Institutions

More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.

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numbers

Fee Revenue: Does a Higher Overdraft Fee Make You More Money?

Does raising the fee by 10% add 10% more to the bottom line? No. In fact, fee income drops while customer attrition increases.

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banks_cus

The Art of Cross-Selling: What Banks and Credit Unions Can Learn From One Another

Banks and credit unions usually have their daggers drawn. But when it comes to cross-selling, they could learn a few things from each other.

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Direct Mail Clinic: Dissecting Discover’s Approach to Home Loans

Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?

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Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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debit_credit_cards

How Custom Debit/Credit Card Designs Make Accounts Sticky & Grow Relationships

Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.

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