The Financial Brand Forum 2015 – 1,000 attendees. 40 speakers. 3 days of strategy sessions and how-two workshops. Only 8 weeks to go!

Product Marketing Archive

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Six Ways to Win The War For New Checking Accounts

Here are 6 things you can do to ensure consumers set their sights set on your financial institution when time comes to switch banks.

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Education Is The Key To Marketing Reverse Mortgages

Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.

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Credit Union Pays New Members $100 to Join ‘Do Good Army’

When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."

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$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

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Walmart Encroaches Into Banking: What Does It Mean For You?

Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?

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Russia’s Biggest Bank Gives Free Cats To Mortgage Customers

Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.

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Prepaid Cards: Community Banks Have to Get in The Game

Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines

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Credit Union Kills Auto Loan Campaign After Driving Car Dealers Furious

A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."

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15 Tips to Build Better Banking Product Comparison Pages

Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.

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One Third of Americans Switch Banks After Moving

Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.

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Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

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What Costco, Verizon and AAA Can Teach You About Checking Accounts

Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.

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Do Big Banks Have Better Overdraft Policies Than You?

If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.

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How Bank & Credit Union Marketers Can Leverage Personal Finance Sites

Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.

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An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

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People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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Bank Launches Ultra Streamlined Small Business Lending Concept

Wrapped in a clean, contemporary brand, SmartBiz SBA loans can be funded in 5 days and the online application takes less than a half hour.

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Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

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Do You Pass The Small Business Banking Sniff Test?

What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.

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