Marketing Archive

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Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.

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Bank Gives Free Mercedes Benz For $1 Million Deposit

A Florida bank's revolutionary CD promotion delivers instant gratification -- in the form of a new Benz -- as part of a brilliant name change campaign.

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Peek Inside: Tropical Financial’s In-House Marketing Department

This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?

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More Banks Adopting Simplified Disclosures For Checking Accounts

More and more banks are joining the ranks of those adopting a simplified checking disclosure form as recommended by Pew, consumer advocacy group.

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Peek Inside: Mid-Atlantic FCU’s In-House Marketing Department

This $260 million credit union has two marketing employees juggle between managing promotions, an ad agency and social media channels.

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Peek Inside: Neighbor FCU’s In-House Marketing Department

Take a look at how this $500 million credit union's five-person marketing department handles advertising, direct mail, social media and more.

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5 Strategies Every Credit Card Marketing Exec Should Implement

Credit cards are swiftly becoming the preferred plastic to promote. Here's 5 things financial marketers should keep in mind to maximize results.

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Peek Inside: Fidelity Bank’s In-House Marketing Department

The 3-person marketing team at this $600 million bank focuses on tracking ROI while outsourcing all its advertising and design needs.

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Peek Inside: Pen Air FCU’s In-House Marketing Department

This $1.2 billion credit union with ties to the military gets by with only six full-time marketing employees. See what they do in-house, and check out their social media stats.

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Peek Inside: Finance Center’s In-House Marketing Department

This $400 million credit union has five marketing employees, and is active in social media channels, with a blog, Twitter and Facebook presence.

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Steal This Idea: Cash Mobs

Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.

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3 Big Trends in Credit Card Marketing

Credit Karma's Justine Rivero explores three trends credit card marketers need to be mindful of in 2012.

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Peek Inside: Sunova Credit Union’s Marketing Department

The three-person marketing team at this $800 million credit union does everything in-house. See how they use St. Bernards in branches to build their brand.

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Peek Inside: Tri Counties Bank’s Marketing Department

See how this $2 billion bank's in-house staff of five manages marketing. (Hint: they don't do direct mail or social media.)

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Peek Inside: Sound Credit Union’s Marketing Department

See how this $1 billion financial institution is handling its marketing needs in 2012 — what they do in-house, what channels they use and what their biggest challenges are.

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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.

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What’s The Single Biggest Financial Marketing Issue In 2012?

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.

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2012 State of Bank & Credit Union Marketing

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

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Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online

Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.

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Kill Unfair Overdraft Calculations Before They Kill You

Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it's deceptive and damages the brand.

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