Prepaid debit card adoption continues to soar. With more competition, the role of marketing becomes increasingly important.
Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.
Rates offered by local banks are higher than those at credit unions, but just barely. How competitive are you?
Debt causes millennials the most financial pain, paralyzing their ability to save for retirement. They need help, but prefer talking to grown-ups with experience.
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for both banks and credit unions.
Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.
A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.
A survey on financial literacy reveals consumers’ top concerns.
Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?
Parents share similar attitudes toward financial literacy, but their approach differs.