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Marketing Strategy Archive

Six Bad Direct Marketing Habits Banks Need to Break

When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.

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‘Bundling’ Key To Cross-Selling Banking Products

Author Tom O'Rourke shares his experience creating "checking bundles" for Wells Fargo, explaining the four-step process behind their success.

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What’s Hot In Financial Marketing? What’s Not?

A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.

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Currency Marketing: Brainchild Of Young & Free

Currency Marketing exploded on to the world stage when it introduced Young & Free, a social media "spokester" contest for credit unions. Learn more about them here.

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Marketing’s (Only) Three Challenges

Marketing's job is to acquire the right customers, retain the right customers, and grow relationships with the right customers. And that's it.

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Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.

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Peek Inside: Marketing At Australia’s Orange Credit Union

This small Aussie credit union sole marketing person doesn't have time for social media. They get the most results from direct mail.

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Peek Inside: Tropical Financial’s In-House Marketing Department

This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?

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Peek Inside: Mid-Atlantic FCU’s In-House Marketing Department

This $260 million credit union has two marketing employees juggle between managing promotions, an ad agency and social media channels.

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Peek Inside: Neighbor FCU’s In-House Marketing Department

Take a look at how this $500 million credit union's five-person marketing department handles advertising, direct mail, social media and more.

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Peek Inside: Fidelity Bank’s In-House Marketing Department

The 3-person marketing team at this $600 million bank focuses on tracking ROI while outsourcing all its advertising and design needs.

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Peek Inside: Pen Air FCU’s In-House Marketing Department

This $1.2 billion credit union with ties to the military gets by with only six full-time marketing employees. See what they do in-house, and check out their social media stats.

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Peek Inside: Finance Center’s In-House Marketing Department

This $400 million credit union has five marketing employees, and is active in social media channels, with a blog, Twitter and Facebook presence.

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Peek Inside: Sunova Credit Union’s Marketing Department

The three-person marketing team at this $800 million credit union does everything in-house. See how they use St. Bernards in branches to build their brand.

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Peek Inside: Tri Counties Bank’s Marketing Department

See how this $2 billion bank's in-house staff of five manages marketing. (Hint: they don't do direct mail or social media.)

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Peek Inside: Sound Credit Union’s Marketing Department

See how this $1 billion financial institution is handling its marketing needs in 2012 — what they do in-house, what channels they use and what their biggest challenges are.

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What’s The Single Biggest Financial Marketing Issue In 2012?

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.

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2012 State of Bank & Credit Union Marketing

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

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Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online

Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.

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Datamining Social Media Profiles for Actionable Intelligence

Can social media data drive financial marketing strategies or is this just a pipe dream?

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