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Marketing Archive

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Financial Marketers Should Hit Consumers’ Money Pain Points

A survey on financial literacy reveals consumers’ top concerns.

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What Banks And Credit Unions Can Learn From One Another: Lending

Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.

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Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

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Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

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Mom Versus Dad: The Role Of Parents In Fiscal Fitness

Parents share similar attitudes toward financial literacy, but their approach differs.

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Small Businesses Prefer Traditional Banking And Still Rely Heavily On Branches

Before you cut back the size of your branch network, think about the adverse effect it may have on your businesses banking relationships.

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10 Things Every Financial Marketer Should Know About The Student Loan Crisis

The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.

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Can Banks Help Consumers Trapped In Vicious Cycle Of Payday Loans?

12 million Americans get a payday loan every year. The average "two week" loan is $375, but most consumers end up indebted for 5 months and cough up $520. Can banks and credit unions help?

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What Banks And Credit Unions Can Learn From One Another: Content Marketing

Consumers need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.

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1 In 5 Couples Don’t Talk About Banking Until After Marriage

18.8% of couples say they don't talk about their financial situation until after marriage. About the same number never discuss personal finances ever. Financial marketers can step in and help.

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Is The Credit Card Game Getting Riskier?

Consumers are taking on more credit card debt and delinquency rates are going up. Do financial marketers need to adjust their credit card offers accordingly?

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How To Keep Customers From Jumping Ship After A Merger

Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.

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For Gen-Y, Life’s Big Moments Are Happening Later, Take Longer

Young consumers are postponing major life events and thus delaying major purchases, a study shows.

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5 Traits Of High-Performing Financial Marketers

High performing banks and credit unions grow checking accounts 7x faster and loans 4x faster than everyone else. What are they doing differently? Find out here.

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Making Checking Customers Feel Better About Paying Fees

When customers haven't had to pay for basic banking services for so many years, it may seem hard to believe but there are actually some things they are willing to pay for.

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13-Point Financial Marketing Checklist For 2013

Here are 13 checkpoints banks and credit unions can use right now to build a healthy, holistic, results-driven and integrated brand in 2013.

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ATM Hands Out Wads Of Cash To Nice People

An ATM in Spain dispenses free cash to folks under the condition that they do something generous with it. Who was behind the stunt?

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Gen-Y After The Recession: Fewer Homes, Fewer Cars, Less Debt

After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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The Tightrope Between Checking Fees And Consumer Defections

Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.

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