CommonWealth One FCU partners has launched a new financial literacy microsite, “In The Know,” with educational resources, knowledge and tools.
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
PremierWest Bank has launched a new Financial Answer Center, an online education system from Truebridge Financial Marketing.
A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.
Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
By 2020, 1 in 5 consumers will be Hispanic. Are bank and credit union marketers ready? Multicultural marketing expert Fabian Yepez discusses the unique challenges in this Q&A interview.
When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
A new complimentary service lets members of Neighborhood Credit Union walk away from their auto loan when they are unable to pay.