Marketing Archive

student_loans

10 Things Every Financial Marketer Should Know About The Student Loan Crisis

The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.

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Can Banks Help Consumers Trapped In Vicious Cycle Of Payday Loans?

12 million Americans get a payday loan every year. The average "two week" loan is $375, but most consumers end up indebted for 5 months and cough up $520. Can banks and credit unions help?

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What Banks And Credit Unions Can Learn From One Another: Content Marketing

Consumers need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.

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1 In 5 Couples Don’t Talk About Banking Until After Marriage

18.8% of couples say they don't talk about their financial situation until after marriage. About the same number never discuss personal finances ever. Financial marketers can step in and help.

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Is The Credit Card Game Getting Riskier?

Consumers are taking on more credit card debt and delinquency rates are going up. Do financial marketers need to adjust their credit card offers accordingly?

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How To Keep Customers From Jumping Ship After A Merger

Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.

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For Gen-Y, Life’s Big Moments Are Happening Later, Take Longer

Young consumers are postponing major life events and thus delaying major purchases, a study shows.

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5 Traits Of High-Performing Financial Marketers

High performing banks and credit unions grow checking accounts 7x faster and loans 4x faster than everyone else. What are they doing differently? Find out here.

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Making Checking Customers Feel Better About Paying Fees

When customers haven't had to pay for basic banking services for so many years, it may seem hard to believe but there are actually some things they are willing to pay for.

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13_point_checklist

13-Point Financial Marketing Checklist For 2013

Here are 13 checkpoints banks and credit unions can use right now to build a healthy, holistic, results-driven and integrated brand in 2013.

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ATM Hands Out Wads Of Cash To Nice People

An ATM in Spain dispenses free cash to folks under the condition that they do something generous with it. Who was behind the stunt?

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empty_pockets

Gen-Y After The Recession: Fewer Homes, Fewer Cars, Less Debt

After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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The Tightrope Between Checking Fees And Consumer Defections

Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.

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gen_y

A Tale of Two Gen-Ys: One Uses Branches, The Other Just Shrugs

One subset of Gen-Y uses branches a lot more than you think, while younger consumers are indifferent about banking.

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Direct Marketing Clinic: Ally Bank’s Email Techniques

What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.

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checkbook

The Top 5 Retail Checking Tips For 2013

Five major forces should shape the design and delivery of checking accounts in the next 12 months. Are retail financial marketers ready to face the new emerging landscape head on?

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Credit Union To Forgive Loans If World Ends

If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 Credit Union will forgive members’ new auto loans.

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Is There A Perfect Checking Line-Up?

What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.

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Credit Union Targets Students With Financial Education Microsite

CommonWealth One FCU partners has launched a new financial literacy microsite, “In The Know,” with educational resources, knowledge and tools.

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