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Marketing Strategy Archive

tropics

Peek Inside: Tropical Financial’s In-House Marketing Department

This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?

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mid_atlantic

Peek Inside: Mid-Atlantic FCU’s In-House Marketing Department

This $260 million credit union has two marketing employees juggle between managing promotions, an ad agency and social media channels.

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neighbors_federal_credit_union

Peek Inside: Neighbor FCU’s In-House Marketing Department

Take a look at how this $500 million credit union's five-person marketing department handles advertising, direct mail, social media and more.

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fidelity_deposit_discount_bank

Peek Inside: Fidelity Bank’s In-House Marketing Department

The 3-person marketing team at this $600 million bank focuses on tracking ROI while outsourcing all its advertising and design needs.

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pen_air_fcu_preview

Peek Inside: Pen Air FCU’s In-House Marketing Department

This $1.2 billion credit union with ties to the military gets by with only six full-time marketing employees. See what they do in-house, and check out their social media stats.

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finance_center_fcu_hero

Peek Inside: Finance Center’s In-House Marketing Department

This $400 million credit union has five marketing employees, and is active in social media channels, with a blog, Twitter and Facebook presence.

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sunova_credit_union

Peek Inside: Sunova Credit Union’s Marketing Department

The three-person marketing team at this $800 million credit union does everything in-house. See how they use St. Bernards in branches to build their brand.

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tri_counties_bank_hero

Peek Inside: Tri Counties Bank’s Marketing Department

See how this $2 billion bank's in-house staff of five manages marketing. (Hint: they don't do direct mail or social media.)

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sound_credit_union_preview

Peek Inside: Sound Credit Union’s Marketing Department

See how this $1 billion financial institution is handling its marketing needs in 2012 — what they do in-house, what channels they use and what their biggest challenges are.

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quote_icon

What’s The Single Biggest Financial Marketing Issue In 2012?

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.

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2012_financial_marketing_survey

2012 State of Bank & Credit Union Marketing

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

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segmint

Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online

Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.

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social_network

Datamining Social Media Profiles for Actionable Intelligence

Can social media data drive financial marketing strategies or is this just a pipe dream?

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Word of Mouth Marketing

Word-of-Mouth Banking

What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.

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2011 World Retail Banking Report

Why Do People Switch Banks? What Are Branches Good For?

This report sheds light on critical issues that encompass switching triggers, satisfaction levels, trust, the customer experience and the role of branches.

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overdraft_debit_card

Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?

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win_free_gas_for_life

At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.

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bank_fees

One in Four Banks Defy Law, Won’t Disclose Fees to Customers

A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?

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microphone

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.

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qr_codes

QR Codes Are Mobile Gateway for Bank Marketers

Marketers are leveraging QR, or quick response, codes to drive prospects and customers to promotional content or to expand a conversation.

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