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Marketing Strategy Archive

Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

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How To Keep Customers From Jumping Ship After A Merger

Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.

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5 Traits Of High-Performing Financial Marketers

High performing banks and credit unions grow checking accounts 7x faster and loans 4x faster than everyone else. What are they doing differently? Find out here.

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13-Point Financial Marketing Checklist For 2013

Here are 13 checkpoints banks and credit unions can use right now to build a healthy, holistic, results-driven and integrated brand in 2013.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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9 Ways Marketing Can Help Acquire New Mobile Banking Customers

Are you using all of the channels possible to migrate transactions and inquiries to your customer's mobile devices?

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5 Bank Marketing Strategy ‘Quick Wins’

Financial institutions should leverage a hybrid approach to marketing strategy, with short-term wins aligned with longer term objectives.

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Top 10 Most Popular Bank & Credit Union Marketing Articles Of 2012

Articles on brand strategy, branches, Facebook and mobile topped the most-read stories in 2012. Did you miss any of them?

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Reimagining Retail Banking

Financial marketers need to wake up to the digital revolution, and swap branch-based thinking with a new vision that embraces hardcore data analytics.

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How Banks Can Get Results With Direct Marketing In The Digital Age

Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.

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Marketing Tips For Banks And Credit Unions Targeting Hispanics

By 2020, 1 in 5 consumers will be Hispanic. Are bank and credit union marketers ready? Multicultural marketing expert Fabian Yepez discusses the unique challenges in this Q&A interview.

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Six Bad Direct Marketing Habits Banks Need to Break

When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.

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‘Bundling’ Key To Cross-Selling Banking Products

Author Tom O'Rourke shares his experience creating "checking bundles" for Wells Fargo, explaining the four-step process behind their success.

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What’s Hot In Financial Marketing? What’s Not?

A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.

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Currency Marketing: Brainchild Of Young & Free

Currency Marketing exploded on to the world stage when it introduced Young & Free, a social media "spokester" contest for credit unions. Learn more about them here.

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Marketing’s (Only) Three Challenges

Marketing's job is to acquire the right customers, retain the right customers, and grow relationships with the right customers. And that's it.

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Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.

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Peek Inside: Marketing At Australia’s Orange Credit Union

This small Aussie credit union sole marketing person doesn't have time for social media. They get the most results from direct mail.

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Peek Inside: Tropical Financial’s In-House Marketing Department

This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?

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Peek Inside: Mid-Atlantic FCU’s In-House Marketing Department

This $260 million credit union has two marketing employees juggle between managing promotions, an ad agency and social media channels.

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