Marketing Strategy Archive
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have…