12 million Americans get a payday loan every year. The average "two week" loan is $375, but most consumers end up indebted for 5 months and cough up $520. Can banks and credit unions help?
Consumers need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.
18.8% of couples say they don't talk about their financial situation until after marriage. About the same number never discuss personal finances ever. Financial marketers can step in and help.
Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.
Young consumers are postponing major life events and thus delaying major purchases, a study shows.
When customers haven't had to pay for basic banking services for so many years, it may seem hard to believe but there are actually some things they are willing to pay for.
After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.
Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.
One subset of Gen-Y uses branches a lot more than you think, while younger consumers are indifferent about banking.
What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.
CommonWealth One FCU partners has launched a new financial literacy microsite, “In The Know,” with educational resources, knowledge and tools.
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.