BREAKING NEWS: The agenda for The Financial Brand Forum 2017 is now available! VIEW AGENDA

Marketing Strategy Archive


At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.



One in Four Banks Defy Law, Won’t Disclose Fees to Customers

A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?



Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.



QR Codes Are Mobile Gateway for Bank Marketers

Marketers are leveraging QR, or quick response, codes to drive prospects and customers to promotional content or to expand a conversation.



20 Things Financial Institutions Should Do (But Don’t)

Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?


How-To: Google AdWords Basics for Banks and Credit Unions

A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have…


What BofA’s New $8.95 Fee for eBanking Isn’t

When Bank of America debuted its new eBanking account, it ignited a firestorm among industry experts, journalists and customers alike, all of whom dispute what the account’s $8.95 fee signifies. With such…


25 Things More Important Than Online Social Media

This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list, please realize that The Financial Brand is…


March Madness: The Do’s and Don’ts

Every Spring, financial marketers across the U.S. wonder how they can tap into the fervor the NCAA's “March Madness”  college basketball tournament. But there’s a right way and a wrong way to…



10 Things Youth Marketing Should Involve

What it takes to build a comprehensive, integrated, multichannel youth marketing plan.


Turning Bank Failures Into Golden Opportunities

When a bank fails, it seems the other remaining financial institutions in the community are reluctant to aggressively market themselves to the failed bank's customers. They don't want to seem insensitive to…


Planet Orange for Kids

Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach "sub-categories" such as kids, teens, young adult and family markets. The firm develops fully-custom…


12 Technology Trends Shaping Financial Marketing

Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive…


Q&A: Verity Credit Union’s Mommy Blogger

The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online social media project, Verity Mom. Verity Credit…


Is It Time to Rename ‘Checking Accounts?’

Yesterday’s article about the archaic credit union term for checking accounts (“share draft accounts”) sparked a wider debate about the very future of what checking accounts should be called. As Bryan Link…


Share Draft Accounts: Daft or Differentiated?

“If it walks like a duck and squawks like a duck...’s a duck.” -- Ron Shevlin, Senior Analyst Aite Group What should credit unions call checking accounts? It’s not a trick…


5 Ideas to Fix the Ugly in Overdraft Fees

Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On the other hand, financial institutions rely on…


‘All People Ages 18-55’ Is Not Your Target Audience

Financial institutions that think their target audience includes basically everyone with money and a heartbeat are severely crippling their branding efforts.


Q&A: Digital Signage Is About “Local Relevance,” Not CNN

The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who's…


Save Hard. Spend Smart.

"We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the 'Save Hard, Spend Smart' movement to prove it." -- Umpqua Bank The centerpiece of…