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10 Things Youth Marketing Should Involve

What it takes to build a comprehensive, integrated, multichannel youth marketing plan.

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Turning Bank Failures Into Golden Opportunities

When a bank fails, it seems the other remaining financial institutions in the community are reluctant to aggressively market themselves to the failed bank's customers. They don't want to seem insensitive to…

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Planet Orange for Kids

Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach "sub-categories" such as kids, teens, young adult and family markets. The firm develops fully-custom…

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12 Technology Trends Shaping Financial Marketing

Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive…

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Q&A: Verity Credit Union’s Mommy Blogger

The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online social media project, Verity Mom. Verity Credit…

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Is It Time to Rename ‘Checking Accounts?’

Yesterday’s article about the archaic credit union term for checking accounts (“share draft accounts”) sparked a wider debate about the very future of what checking accounts should be called. As Bryan Link…

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Share Draft Accounts: Daft or Differentiated?

“If it walks like a duck and squawks like a duck... ...it’s a duck.” -- Ron Shevlin, Senior Analyst Aite Group What should credit unions call checking accounts? It’s not a trick…

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5 Ideas to Fix the Ugly in Overdraft Fees

Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On the other hand, financial institutions rely on…

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‘All People Ages 18-55’ Is Not Your Target Audience

Financial institutions that think their target audience includes basically everyone with money and a heartbeat are severely crippling their branding efforts.

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Q&A: Digital Signage Is About “Local Relevance,” Not CNN

The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who's…

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Save Hard. Spend Smart.

"We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the 'Save Hard, Spend Smart' movement to prove it." -- Umpqua Bank The centerpiece of…

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Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt

Seattle Metropolitan Credit Union's "Intentionally Left Bank" campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based financial institution is asking  consumers to share…

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Regions Bank Hopes Consumers LOVE to SAVE

Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a "Save with Regions" microsite. "SAVE WITH REGIONS"…

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Beneficial Ads Push 3rd-Party Spending Analyzer

In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people "What would you do if you knew where your money was going?"…

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HSBC Takes Over a NYC Park With Its ‘Soapbox’

Last October, HSBC debuted its "Different Values" campaign in a bold series of print ads -- 17 in total -- in New York magazine. The launch was an unprecedented media deal for…

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Fifth Third: Major Hispanic Marketing Campaign in 2009

"The Hispanic market is a key growth segment for Fifth Third Bank." — Larry Magnesen Fifth Third SVP/CMO Fifth Third has undertaken a full-scale campaign targeting a key strategic segment to the…

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Notably Quotable: Thoughts within the financial industry

“If banking gets exciting, there is something wrong with it.” -- Clay W. Ewing, President/Retail financial services, German American Bancorp "We measure all these ads as we go along, and after an…

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A Great Campaign That Raises a Question of Social Media Ethics

Anyone with a dry sense of humor will love the "I Love Fees" campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada's big five banks…

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Lessons from the Chase/WaMu Merger on Twitter

[Editor's Note: This is a follow-up piece to yesterday's article from Freddy J. Nager, "The post-WaMu blues: Chase has lost ‘that lovin' feeling." Chase just recently completed remodeling WaMu's branches which has…

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Rescued Dog Stars in FAB&T Kids Marketing Program

A casual lunch turns into a massive overhaul "The single biggest thing to happen to us this year has been the rebranding of our kids savings account." -- Roger Sundermeier, FAB&T VP/Marketing…

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