Marketing Strategy Archive
When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
This small Aussie credit union sole marketing person doesn't have time for social media. They get the most results from direct mail.
This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?
This $260 million credit union has two marketing employees juggle between managing promotions, an ad agency and social media channels.
Take a look at how this $500 million credit union's five-person marketing department handles advertising, direct mail, social media and more.
The 3-person marketing team at this $600 million bank focuses on tracking ROI while outsourcing all its advertising and design needs.
This $1.2 billion credit union with ties to the military gets by with only six full-time marketing employees. See what they do in-house, and check out their social media stats.
This $400 million credit union has five marketing employees, and is active in social media channels, with a blog, Twitter and Facebook presence.
The three-person marketing team at this $800 million credit union does everything in-house. See how they use St. Bernards in branches to build their brand.
See how this $2 billion bank's in-house staff of five manages marketing. (Hint: they don't do direct mail or social media.)
See how this $1 billion financial institution is handling its marketing needs in 2012 — what they do in-house, what channels they use and what their biggest challenges are.
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.