A survey on financial literacy reveals consumers’ top concerns.
Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?
Parents share similar attitudes toward financial literacy, but their approach differs.
Before you cut back the size of your branch network, think about the adverse effect it may have on your businesses banking relationships.
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
12 million Americans get a payday loan every year. The average "two week" loan is $375, but most consumers end up indebted for 5 months and cough up $520. Can banks and credit unions help?
Consumers need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.
18.8% of couples say they don't talk about their financial situation until after marriage. About the same number never discuss personal finances ever. Financial marketers can step in and help.
Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.
Young consumers are postponing major life events and thus delaying major purchases, a study shows.
When customers haven't had to pay for basic banking services for so many years, it may seem hard to believe but there are actually some things they are willing to pay for.
After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.
Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.