Marketing Archive

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Gen-Y After The Recession: Fewer Homes, Fewer Cars, Less Debt

After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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The Tightrope Between Checking Fees And Consumer Defections

Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.

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A Tale of Two Gen-Ys: One Uses Branches, The Other Just Shrugs

One subset of Gen-Y uses branches a lot more than you think, while younger consumers are indifferent about banking.

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Direct Marketing Clinic: Ally Bank’s Email Techniques

What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.

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The Top 5 Retail Checking Tips For 2013

Five major forces should shape the design and delivery of checking accounts in the next 12 months. Are retail financial marketers ready to face the new emerging landscape head on?

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Credit Union To Forgive Loans If World Ends

If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 Credit Union will forgive members’ new auto loans.

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Is There A Perfect Checking Line-Up?

What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.

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Credit Union Targets Students With Financial Education Microsite

CommonWealth One FCU partners has launched a new financial literacy microsite, “In The Know,” with educational resources, knowledge and tools.

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Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks

This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.

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Secrets To Success: Charity Cash Mobs For Financial Marketers

A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.

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PremierWest Bank Launches Financial Answer Center Online Education System

PremierWest Bank has launched a new Financial Answer Center, an online education system from Truebridge Financial Marketing.

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Reimagining Retail Banking

Financial marketers need to wake up to the digital revolution, and swap branch-based thinking with a new vision that embraces hardcore data analytics.

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Innovation, Revenue Creation and Mobile Solutions Highlight BAI Retail Delivery

BAI just wrapped up its conference on retail banking and delivery channels. Here are the reflections from one attendee, who says the future hinges on digital, mobile and innovation.

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The Gamification Of Retail Banking Services

Gamification is the hot topic among financial marketers these days, and everyone wants to play. But what’s it going to take to win?

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Insights Into Prepaid Card Market Yield Competitive Ammo

A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.

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How Banks Can Get Results With Direct Marketing In The Digital Age

Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.

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Savings Account Lotteries Spike Gains, Get Results

Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.

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Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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Marketing Tips For Banks And Credit Unions Targeting Hispanics

By 2020, 1 in 5 consumers will be Hispanic. Are bank and credit union marketers ready? Multicultural marketing expert Fabian Yepez discusses the unique challenges in this Q&A interview.

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