Marketing Archive

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The Gamification Of Retail Banking Services

Gamification is the hot topic among financial marketers these days, and everyone wants to play. But what’s it going to take to win?

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Insights Into Prepaid Card Market Yield Competitive Ammo

A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.

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How Banks Can Get Results With Direct Marketing In The Digital Age

Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.

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Savings Account Lotteries Spike Gains, Get Results

Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.

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Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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Marketing Tips For Banks And Credit Unions Targeting Hispanics

By 2020, 1 in 5 consumers will be Hispanic. Are bank and credit union marketers ready? Multicultural marketing expert Fabian Yepez discusses the unique challenges in this Q&A interview.

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Six Bad Direct Marketing Habits Banks Need to Break

When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.

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Cool Bank Microsite: ‘Card Artist’

A super slick microsite from Bank Audi gives customers cool design tools to customize their own credit and prepaid cards.

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‘Bundling’ Key To Cross-Selling Banking Products

Author Tom O'Rourke shares his experience creating "checking bundles" for Wells Fargo, explaining the four-step process behind their success.

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What’s Hot In Financial Marketing? What’s Not?

A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.

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Gen-Y ‘Turned Off’ By Banks, Worried About Finances

Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.

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Credit Union Lets Members Walk Away From Auto Loans

A new complimentary service lets members of Neighborhood Credit Union walk away from their auto loan when they are unable to pay.

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Marketing’s (Only) Three Challenges

Marketing's job is to acquire the right customers, retain the right customers, and grow relationships with the right customers. And that's it.

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Marketing Clinic: Handling Lengthy Sweepstakes Disclosures

Do you have to run that nasty, 3-page contest disclosure everywhere -- even on a postcard? Or can you just say, "See branch for details?"

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Big Bank Customers With $675 Billion In Deposits Itching To Switch

Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.

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Honest Aussies Ambushed By Bank’s Elaborate Candid Camera Gag

This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing magic.

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Overdraft America: Consumer Utilization, Confusion And Concerns

Do consumers know what they're getting into when they sign up for overdraft coverage? This study says no.

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Overdraft Showdown: How The Big Banks Stack Up

Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.

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My Savings Goals: Mental Accounting Trick Or Practical PFM?

A new automatic savings tool from ING Direct aims to breakdown behavioral barriers to savings, but is it really useful?

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Special Report: The State of The Auto Loan Market

What's up with new and used car loans? What are the trends in rates? What credit scores are now required? It's all here (and a lot more) in this one special report.

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