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Marketing Archive

love_gobank

7 Reasons to Love GoBank

Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.

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race_to_the_bottom

Banks Beat Credit Unions’ CD Rates With Razor Thin Margins

Rates offered by local banks are higher than those at credit unions, but just barely. How competitive are you?

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jumbled_letters

Consumers Want Banks to Dump All The Mumbo Jumbo

A new report grades banks harshly for making checking account disclosures unnecessarily complex. Who ranked high in the study? And who came out at the bottom?

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Gen-Y Stressed Most Over Debt, Making Savings a Distant Dream

Debt causes millennials the most financial pain, paralyzing their ability to save for retirement. They need help, but prefer talking to grown-ups with experience.

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standard_chartered_bank_everest_summit

Bank’s Epic Everest Expedition Sets Mobile Banking World Record

This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.

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approved

Big Banks Dive Back Into Small Business Lending

After years of low approval rates from big banks for small business loans following the financial crisis, things have finally started to turn around.

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welcome_aboard

GoBank Makes Great First Impression With Fantastic Onboarding Email

GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for both banks and credit unions.

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american_express_bluebird

Checking vs. Prepaid Cards: Threat or Opportunity?

Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.

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new_100_bill

New $100 Bill Coming – 11 Ways To Exploit This Rare Marketing Opportunity

A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.

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ic_federal_credit_union_zombie_youtube_video

Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos

IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.

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Financial Marketers Should Hit Consumers’ Money Pain Points

A survey on financial literacy reveals consumers’ top concerns.

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lending_point_counter_point

What Banks And Credit Unions Can Learn From One Another: Lending

Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.

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bye_bye_bank_rage

Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

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gay_couple

Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

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boy_piggy_bank

Mom Versus Dad: The Role Of Parents In Fiscal Fitness

Parents share similar attitudes toward financial literacy, but their approach differs.

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open_for_business

Small Businesses Prefer Traditional Banking And Still Rely Heavily On Branches

Before you cut back the size of your branch network, think about the adverse effect it may have on your businesses banking relationships.

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student_loans

10 Things Every Financial Marketer Should Know About The Student Loan Crisis

The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.

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payday_lending

Can Banks Help Consumers Trapped In Vicious Cycle Of Payday Loans?

12 million Americans get a payday loan every year. The average "two week" loan is $375, but most consumers end up indebted for 5 months and cough up $520. Can banks and credit unions help?

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content_marketing

What Banks And Credit Unions Can Learn From One Another: Content Marketing

Consumers need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.

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couple_fighting

1 In 5 Couples Don’t Talk About Banking Until After Marriage

18.8% of couples say they don't talk about their financial situation until after marriage. About the same number never discuss personal finances ever. Financial marketers can step in and help.

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