Marketing Archive

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The Best Buzzworthy Tweets From ABA’s Bank Marketing Conference

Roughly 200 people were tweeting at this year's ABA's annual marketing conference. Here's a selection of salient tweets hand picked by The Financial Brand.

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When Consumers Are on The Move, Financial Marketers Should Attack

People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.

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Notably Quotable: Bank and Credit Union Marketing Missteps

What are the most common mistakes financial marketers make? Here's what seven bank and credit union experts had to say.

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Bank & Credit Union Marketing Budgets: Woes, Worries and The Sweet Spot

Research from The Financial Brand reveals the top concerns, tough issues and difficult challenges financial marketing executives face as they set their budgets for next year.

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What Gen-X And Gen-Y Really Think About Banks

If Gen-X and Gen-Y consumers could create their own “bank of the future,” what would they create? How would that differ from what banks and credit unions think?

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The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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Banks and Credit Unions Give People Gas

Bitter rivals team up for a unique national promotion to create a big PR buzz.

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Prize-Linked Savings Accounts Strike the Deposit Psychology Jackpot

Banks and credit unions can leverage consumers' obsession with lotteries by linking cash prizes with savings accounts. It's a remarkably effective strategy.

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Strategic Planning & Budgeting: What Keeps Financial Marketers Up at Night?

There are countless budgeting issues that could be causing headaches for bank and credit union marketing execs today. What's your #1 concern for 2014?

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Bacon = Bad Ass Checking from One Nevada

A new campaign from One Nevada is so edgy, it flirts with the edge of social decency. But did they cross the line?

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The State of Consumer Checking Accounts

The current state of consumer checking is strategically consumer-unfriendly and financially challenging.

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Dollars and Sense: Financial Literacy in the U.S. (Infographic)

Financial literacy of high school students is historically low. This infographic explores how wise Americans are -- or aren't -- when it comes to money.

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Direct Mail Clinic: Designing Home Loan Postcards That Get Results

These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.

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Steal This Idea: Dream Dorm Room Makeover

Every September, kids across America head off to college. Here's the perfect promotion bank and credit union marketers can use to engage the campus crowd. Start planning now.

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4 Ways Banks Alienate Their Small Business Customers

Financial institutions can nurse their tenuous relationship with small businesses owners by avoiding these four common issues that irritate and drive them away.

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Aunt Sophie: The Unexpected Credit Union Spokeswoman

A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.

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Happy Anniversary Simple Bank

One year ago, Simple set out to shake up the banking industry. Success! In only 12 months, they added more customers than most financial institutions have accrued in their entire history.

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Industry First: Bank Ties Home Loan Rates to Facebook ‘Likes’

One of the biggest banks in New Zealand is taking a page straight out of Groupon’s playbook and adding a lottery twist, where Facebook fans determine mortgage rates.

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Banking By Design: Unbundling Checking Accounts

Union Bank lets customers build their own checking accounts from a menu of a la carte options — a slick, point-and-click interface with transparent pricing.

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10-Point Checklist for Prepaid Debit Card Marketing

Prepaid debit card adoption continues to soar. With more competition, the role of marketing becomes increasingly important.

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