Marketing Strategy Archive
Here's how financial institutions can translate sophisticated branch data into hyper-local programming through digital signage.
Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.
Here's how to make use of sophisticated branch data analysis in the creation of targeted marketing messages.
Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.
What must financial marketers do in 2014 to be successful? 14 experts from around the banking industry weigh in.
The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.
Getting campaigns cleared through compliance is usually a struggle for financial marketers. But a new web-based tool aims to simplify and streamline the process.
What should financial marketers do to earn more respect in the C-suite? Here's what eight bank and credit union experts had to say.
Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.
Banks in the UK are testing a bold new ‘Seven-Day Account Switching’ process. How is the experiment working out? It depends on who you ask.
Roughly 200 people were tweeting at this year's ABA's annual marketing conference. Here's a selection of salient tweets hand picked by The Financial Brand.