Marketing Archive

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The State of Consumer Checking Accounts

The current state of consumer checking is strategically consumer-unfriendly and financially challenging.

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Dollars and Sense: Financial Literacy in the U.S. (Infographic)

Financial literacy of high school students is historically low. This infographic explores how wise Americans are -- or aren't -- when it comes to money.

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Direct Mail Clinic: Designing Home Loan Postcards That Get Results

These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.

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Steal This Idea: Dream Dorm Room Makeover

Every September, kids across America head off to college. Here's the perfect promotion bank and credit union marketers can use to engage the campus crowd. Start planning now.

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4 Ways Banks Alienate Their Small Business Customers

Financial institutions can nurse their tenuous relationship with small businesses owners by avoiding these four common issues that irritate and drive them away.

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Aunt Sophie: The Unexpected Credit Union Spokeswoman

A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.

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Happy Anniversary Simple Bank

One year ago, Simple set out to shake up the banking industry. Success! In only 12 months, they added more customers than most financial institutions have accrued in their entire history.

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Industry First: Bank Ties Home Loan Rates to Facebook ‘Likes’

One of the biggest banks in New Zealand is taking a page straight out of Groupon’s playbook and adding a lottery twist, where Facebook fans determine mortgage rates.

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Banking By Design: Unbundling Checking Accounts

Union Bank lets customers build their own checking accounts from a menu of a la carte options — a slick, point-and-click interface with transparent pricing.

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10-Point Checklist for Prepaid Debit Card Marketing

Prepaid debit card adoption continues to soar. With more competition, the role of marketing becomes increasingly important.

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5 Things Business Owners Expect From Their Bank

Business owners have many choices when it comes to their banking relationships. Here are the top 5 things they want from both banks -- both products and services.

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Americans + Saving Money = Wishful Thinking

U.S. consumers like to think they are saving money, but few have more than $500 in the bank. People want to save more, but they need help.

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Direct Mail Clinic: Designing Bank Marketing Envelopes That Sell

Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.

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7 Reasons to Love GoBank

Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.

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Banks Beat Credit Unions’ CD Rates With Razor Thin Margins

Rates offered by local banks are higher than those at credit unions, but just barely. How competitive are you?

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Consumers Want Banks to Dump All The Mumbo Jumbo

A new report grades banks harshly for making checking account disclosures unnecessarily complex. Who ranked high in the study? And who came out at the bottom?

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Gen-Y Stressed Most Over Debt, Making Savings a Distant Dream

Debt causes millennials the most financial pain, paralyzing their ability to save for retirement. They need help, but prefer talking to grown-ups with experience.

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Bank’s Epic Everest Expedition Sets Mobile Banking World Record

This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.

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Big Banks Dive Back Into Small Business Lending

After years of low approval rates from big banks for small business loans following the financial crisis, things have finally started to turn around.

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GoBank Makes Great First Impression With Fantastic Onboarding Email

GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for both banks and credit unions.

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