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Marketing Strategy Articles

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Notably Quotable: Bank and Credit Union Marketing Missteps

What are the most common mistakes financial marketers make? Here's what seven bank and credit union experts had to say.

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Bank & Credit Union Marketing Budgets: Woes, Worries and The Sweet Spot

Research from The Financial Brand reveals the top concerns, tough issues and difficult challenges financial marketing executives face as they set their budgets for next year.

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Strategic Planning & Budgeting: What Keeps Financial Marketers Up at Night?

There are countless budgeting issues that could be causing headaches for bank and credit union marketing execs today. What's your #1 concern for 2014?

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Happy Anniversary Simple Bank

One year ago, Simple set out to shake up the banking industry. Success! In only 12 months, they added more customers than most financial institutions have accrued in their entire history.

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7 Reasons to Love GoBank

Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.

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New $100 Bill Coming – 11 Ways To Exploit This Rare Marketing Opportunity

A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.

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Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

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How To Keep Customers From Jumping Ship After A Merger

Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.

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5 Traits Of High-Performing Financial Marketers

High performing banks and credit unions grow checking accounts 7x faster and loans 4x faster than everyone else. What are they doing differently? Find out here.

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13-Point Financial Marketing Checklist For 2013

Here are 13 checkpoints banks and credit unions can use right now to build a healthy, holistic, results-driven and integrated brand in 2013.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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9 Ways Marketing Can Help Acquire New Mobile Banking Customers

Are you using all of the channels possible to migrate transactions and inquiries to your customer's mobile devices?

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5 Bank Marketing Strategy ‘Quick Wins’

Financial institutions should leverage a hybrid approach to marketing strategy, with short-term wins aligned with longer term objectives.

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Top 10 Most Popular Bank & Credit Union Marketing Articles Of 2012

Articles on brand strategy, branches, Facebook and mobile topped the most-read stories in 2012. Did you miss any of them?

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Reimagining Retail Banking

Financial marketers need to wake up to the digital revolution, and swap branch-based thinking with a new vision that embraces hardcore data analytics.

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Marketing Tips For Banks And Credit Unions Targeting Hispanics

By 2020, 1 in 5 consumers will be Hispanic. Are bank and credit union marketers ready? Multicultural marketing expert Fabian Yepez discusses the unique challenges in this Q&A interview.

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Six Bad Direct Marketing Habits Banks Need to Break

When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.

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‘Bundling’ Key To Cross-Selling Banking Products

Author Tom O'Rourke shares his experience creating "checking bundles" for Wells Fargo, explaining the four-step process behind their success.

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What’s Hot In Financial Marketing? What’s Not?

A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.

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Currency Marketing: Brainchild Of Young & Free

Currency Marketing exploded on to the world stage when it introduced Young & Free, a social media "spokester" contest for credit unions. Learn more about them here.

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