Marketing Strategy Articles
What are the most common mistakes financial marketers make? Here's what seven bank and credit union experts had to say.
Research from The Financial Brand reveals the top concerns, tough issues and difficult challenges financial marketing executives face as they set their budgets for next year.
There are countless budgeting issues that could be causing headaches for bank and credit union marketing execs today. What's your #1 concern for 2014?
A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?
Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.
Are you using all of the channels possible to migrate transactions and inquiries to your customer's mobile devices?
Articles on brand strategy, branches, Facebook and mobile topped the most-read stories in 2012. Did you miss any of them?
By 2020, 1 in 5 consumers will be Hispanic. Are bank and credit union marketers ready? Multicultural marketing expert Fabian Yepez discusses the unique challenges in this Q&A interview.
When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.