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Marketing Strategy Articles

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Top 10 Financial Marketing Stories of 2013

Here are the top 10 most popular articles published by The Financial Brand in 2013, ranked by number of page views.

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5 Keys to Crafting Strategic Bank Marketing Plans

In banking, the best marketing plans leverage opportunities, unify focus and optimize resources.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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101 Fun Marketing Ideas for Banks & Credit Unions

Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.

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New Software Streamlines Compliance Nightmare for Financial Marketers

Getting campaigns cleared through compliance is usually a struggle for financial marketers. But a new web-based tool aims to simplify and streamline the process.

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Notably Quotable: Financial Marketers Won’t Earn Respect Without Data

What should financial marketers do to earn more respect in the C-suite? Here's what eight bank and credit union experts had to say.

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A Comprehensive Guide to Retargeting for Banks and Credit Unions

Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.

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The UK’s 7-Day Account Switching Experiment: Success or Failure?

Banks in the UK are testing a bold new ‘Seven-Day Account Switching’ process. How is the experiment working out? It depends on who you ask.

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Free 124-Page Book: Financial Marketing Execution

This 124-page book on marketing execution was written exclusively for banks and credit unions, and you can get a copy absolutely free -- no strings attached.

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The Best Buzzworthy Tweets From ABA’s Bank Marketing Conference

Roughly 200 people were tweeting at this year's ABA's annual marketing conference. Here's a selection of salient tweets hand picked by The Financial Brand.

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When Consumers Are on The Move, Financial Marketers Should Attack

People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.

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Notably Quotable: Bank and Credit Union Marketing Missteps

What are the most common mistakes financial marketers make? Here's what seven bank and credit union experts had to say.

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Bank & Credit Union Marketing Budgets: Woes, Worries and The Sweet Spot

Research from The Financial Brand reveals the top concerns, tough issues and difficult challenges financial marketing executives face as they set their budgets for next year.

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Strategic Planning & Budgeting: What Keeps Financial Marketers Up at Night?

There are countless budgeting issues that could be causing headaches for bank and credit union marketing execs today. What's your #1 concern for 2014?

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Happy Anniversary Simple Bank

One year ago, Simple set out to shake up the banking industry. Success! In only 12 months, they added more customers than most financial institutions have accrued in their entire history.

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7 Reasons to Love GoBank

Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.

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New $100 Bill Coming – 11 Ways To Exploit This Rare Marketing Opportunity

A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.

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Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

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How To Keep Customers From Jumping Ship After A Merger

Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.

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5 Traits Of High-Performing Financial Marketers

High performing banks and credit unions grow checking accounts 7x faster and loans 4x faster than everyone else. What are they doing differently? Find out here.

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