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Marketing Strategy Archive

hyperlocal_marketing

Going Local With Branch Marketing… Without Busting The Budget

Here's how financial institutions can translate sophisticated branch data into hyper-local programming through digital signage.

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Sales & Marketing Lessons for Financial Institutions From the Retail Sector

Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.

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Transform the Branch Through Data-Targeted Marketing Messages

Here's how to make use of sophisticated branch data analysis in the creation of targeted marketing messages.

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Banking on Marijuana

Some U.S. financial institutions are looking at the lucrative pot market thinking it might be time to dive in.

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20-Point Branding & Strategic Marketing Self-Assessment

Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.

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2014 State of Bank & Credit Union Marketing

This annual comprehensive scan of banks and credit unions reveals financial marketers’ strategies, priorities and challenges in 2014.

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Bank Marketing Budgets: How Much is Enough?

The Financial Brand pulled marketing budgets from FDIC call reports for 256 banks in multiple asset categories. Here's what we found.

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retargeting

5 Tips for Smarter Retargeting Campaigns

Retargeting is a powerful acquisition tool for banks and credit unions. Here are 5 tips to manage retargeting campaigns for maximum ROI.

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Target Data Breach Can Be Opportunity for Banks

Banks and credit unions can turn a data breach into a communications opportunity to build trust and confidence.

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2014_new_year

Notably Quotable: 14 Financial Marketers on Finding Success in 2014

What must financial marketers do in 2014 to be successful? 14 experts from around the banking industry weigh in.

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Top 10 Financial Marketing Stories of 2013

Here are the top 10 most popular articles published by The Financial Brand in 2013, ranked by number of page views.

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strategic_marketing

5 Keys to Crafting Strategic Bank Marketing Plans

In banking, the best marketing plans leverage opportunities, unify focus and optimize resources.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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101 Fun Marketing Ideas for Banks & Credit Unions

Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.

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New Software Streamlines Compliance Nightmare for Financial Marketers

Getting campaigns cleared through compliance is usually a struggle for financial marketers. But a new web-based tool aims to simplify and streamline the process.

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Notably Quotable: Financial Marketers Won’t Earn Respect Without Data

What should financial marketers do to earn more respect in the C-suite? Here's what eight bank and credit union experts had to say.

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retargeting

A Comprehensive Guide to Retargeting for Banks and Credit Unions

Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.

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The UK’s 7-Day Account Switching Experiment: Success or Failure?

Banks in the UK are testing a bold new ‘Seven-Day Account Switching’ process. How is the experiment working out? It depends on who you ask.

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Free 124-Page Book: Financial Marketing Execution

This 124-page book on marketing execution was written exclusively for banks and credit unions, and you can get a copy absolutely free -- no strings attached.

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The Best Buzzworthy Tweets From ABA’s Bank Marketing Conference

Roughly 200 people were tweeting at this year's ABA's annual marketing conference. Here's a selection of salient tweets hand picked by The Financial Brand.

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