Customers unleash their anger on Facebook after receiving a credit card offer disguised as a "personalized" letter, calling it insulting and tasteless.
An Australian megabank's contest lets participants search a massive virtual photo of Syndey to find hidden wallets worth $200 each.
It takes repetition for consumers to remember — and believe — your marketing messages. One ad here and there isn't going to cut it.
Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.
What are the critical marketing trends that banks and credit unions need to plan for in 2015? Here are 10 different perspectives from industry experts.
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines
Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?
Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?
The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Financial marketers have targeted other generations with success, but no segment gives the banking industry more heartburn than millennials.
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.