Marketing Archive

small_business_banking

Do You Pass The Small Business Banking Sniff Test?

What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.

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cultivating_gen_y

How Three Credit Unions Are Cultivating Relationships With Gen-Y Members

Three credit unions explain how they are using trust, service and loyalty to build new relationships with millennial members.

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gen_y

Gen-Y: Cocky, Curious About Banking

Here's how millennials feel about money, where they seek financial advice, and why they still rely heavily on branches.

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mortgage_market

Great Time to Market Home Loans… Just Make It Look Easy

Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.

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clearance_sale

Sales & Marketing Lessons for Financial Institutions From the Retail Sector

Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.

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branch_targeting

Transform the Branch Through Data-Targeted Marketing Messages

Here's how to make use of sophisticated branch data analysis in the creation of targeted marketing messages.

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smoking_joint

Banking on Marijuana

Some U.S. financial institutions are looking at the lucrative pot market thinking it might be time to dive in.

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branding_pop_quiz

20-Point Branding & Strategic Marketing Self-Assessment

Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.

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2014_som_icon

2014 State of Bank & Credit Union Marketing

This annual comprehensive scan of banks and credit unions reveals financial marketers’ strategies, priorities and challenges in 2014.

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cash

Bank Marketing Budgets: How Much is Enough?

The Financial Brand pulled marketing budgets from FDIC call reports for 256 banks in multiple asset categories. Here's what we found.

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retargeting

5 Tips for Smarter Retargeting Campaigns

Retargeting is a powerful acquisition tool for banks and credit unions. Here are 5 tips to manage retargeting campaigns for maximum ROI.

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calculator_icon

Facebook Calculator Generates Loans for Financial Institutions

More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.

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numbers

Fee Revenue: Does a Higher Overdraft Fee Make You More Money?

Does raising the fee by 10% add 10% more to the bottom line? No. In fact, fee income drops while customer attrition increases.

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baby_boomers

How Banks Can Better Connect With Boomers

Financial institutions obsess over Gen-Y while ignoring Boomers, a large and lucrative segment hungry for a better banking experience.

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banks_cus

The Art of Cross-Selling: What Banks and Credit Unions Can Learn From One Another

Banks and credit unions usually have their daggers drawn. But when it comes to cross-selling, they could learn a few things from each other.

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discover_financial_services

Direct Mail Clinic: Dissecting Discover’s Approach to Home Loans

Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?

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house_for_sale

Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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rethink_generation_y

5 Ways You Need to Rethink Your Institution’s Young Adult Strategy

To craft an effective Gen-Y marketing strategy, you have to toss out all the tired stereotypes, roll up your sleeves and do some real work.

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gen_y_credit

Just How Risky Are Young Borrowers?

Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.

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listerhill_teaser

Credit Union Woos Gen-Y With Intensive Campus Outreach

This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.

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