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Marketing Strategy Archive

5 Ways Mint.com Is Stealing Your Customers

A partnership with Mint.com can be damaging to a financial institution's health.

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Working Backwards to Build Effective Financial Marketing Campaigns

If you’ve ever walked backwards, you know how unnatural (and scary) it feels. But when it comes to financial marketing, working backwards toward your goals is the best way to ensure that…

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3 Tips to Fix What’s Wrong With Free Checking

As financial institutions focus back on building deposits, will they repeat the mistakes they made with free checking accounts in the past?

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Digital Marketing Budgets in the Banking Industry Set to Explode

As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.

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Why Targeting Millennials Will Get Harder for Bank Marketers

The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.

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4 Ways to Win Customers Over From Megabanks

Most Americans would prefer a community-based financial institution, but what's it going to take to get megabank customers to switch?

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4 Steps to Brand Fame With Your Best Customers

What's your best strategy for growth? Make your financial institution invaluable to your best customers.

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How to Leverage the Power of Relationships in Business Banking

By cultivating lasting relationships with business clients, financial institutions can neutralize both rates and the competition.

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Digital Signage Benchmarks for Banks & Credit Unions

How have financial institutions deployed digital signage systems, and how much are they spending? Find out here.

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10 Marketing Tips to Fuel Growth in Retail Banking

You need the right products, process, training, incentives, offers and metrics to develop an effective sales and growth strategy in banking.

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6 Tips To Become A Digital Marketing Superstar

Here's an easy, pragmatic approach to developing a digital marketing strategy that creates awareness, promotes engagement and converts sales.

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More Than A Game: How Gamification Can Drive Real Business Results in Banking

Gamification can increase engagement and loyalty in the banking industry, but is your financial institution ready to play?

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Connect Content Marketing With ROI in the Bank Buyer’s Journey

Financial marketers struggle linking their content marketing strategy to the bottom line. What's the ROI, and how do you connect the dots?

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Content Marketing at the Branch Level

Financial marketers can leverage the goldmine of data they have to build digital messaging strategies down at the branch level.

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3 Marketing Obstacles Thwarting Bank & Credit Union Growth

Here are three key questions that you should be asking to maintain brand awareness, increase acquisition efforts and improve retention.

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2015 State of Bank & Credit Union Marketing

This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.

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The 6 C’s of CRM

Financial institutions love to complain that CRM systems don't work. But it takes more than simply buying the system and turning it on.

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Why Do People Switch Banks?

Research reveals why people switch, where they'd bank next, and whether consumers think all institutions are fundamentally the same.

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Despite Compliance Burden, Community Banks Pursue Growth

Community bank executives hope investing in growth strategies will reduce regulatory challenges and improve competitive positioning.

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Beating the $10 Trillion-Pound [Banking] Gorillas

Any of the five largest U.S. banks can be cut down to size by your friendly local bank or credit union. Here’s how.

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