Marketing Archive

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Banks Helping Tardy Mortgage Borrowers Get New Jobs

Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.

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What It Costs To Target Today’s Financial Consumers

Where do consumers get their financial information, and how much does the banking industry spend to give it to them? Find out here.

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Top 10 Financial Marketing Stories of 2013

Here are the top 10 most popular articles published by The Financial Brand in 2013, ranked by number of page views.

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What Financial Marketers Can Learn From WestJet’s Christmas Miracle

This amazing holiday story of corporate benevolence serves financial marketers a buffet of parables about the power of emotive branding.

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Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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5 Keys to Crafting Strategic Bank Marketing Plans

In banking, the best marketing plans leverage opportunities, unify focus and optimize resources.

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Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.

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When Marketing to Women, Financial Brands Fall Way Short

91% of women say that advertisers don't understand them. Financial brands in particular are failing to connect with women effectively on a personal level.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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Bank’s Hide-and-Seek Social Scavenger Hunt Drives Brand Awareness

Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.

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101 Marketing Ideas for Banks & Credit Unions

Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.

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New Software Streamlines Compliance Nightmare for Financial Marketers

Getting campaigns cleared through compliance is usually a struggle for financial marketers. But a new web-based tool aims to simplify and streamline the process.

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How Custom Debit/Credit Card Designs Make Accounts Sticky & Grow Relationships

Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.

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Notably Quotable: Financial Marketers Won’t Earn Respect Without Data

What should financial marketers do to earn more respect in the C-suite? Here's what eight bank and credit union experts had to say.

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retargeting

A Comprehensive Guide to Retargeting for Banks and Credit Unions

Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.

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Credit Union Draws Fire Over ‘Lady Loans’

A New Zealand credit union found itself in hot water after running a loan campaign that some women decry as sexist.

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14 Christmas Promotion Ideas for Banks and Credit Unions

Looking for festive holiday promotions? Here's 14 of the best ideas The Financial Brand has seen over the years.

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10 Spooktacular Halloween Promos From Credit Unions

The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.

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Free 124-Page Book: Financial Marketing Execution

This 124-page book on marketing execution was written exclusively for banks and credit unions, and you can get a copy absolutely free -- no strings attached.

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Millennials Desperate for a Better Banking Experience

Millennials struggling with their finances are turning to alternative banking providers to find lower, more transparent fees and convenient access.

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