Marketing Archive

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101 Marketing Ideas for Banks & Credit Unions

Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.

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New Software Streamlines Compliance Nightmare for Financial Marketers

Getting campaigns cleared through compliance is usually a struggle for financial marketers. But a new web-based tool aims to simplify and streamline the process.

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How Custom Debit/Credit Card Designs Make Accounts Sticky & Grow Relationships

Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.

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Notably Quotable: Financial Marketers Won’t Earn Respect Without Data

What should financial marketers do to earn more respect in the C-suite? Here's what eight bank and credit union experts had to say.

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retargeting

A Comprehensive Guide to Retargeting for Banks and Credit Unions

Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.

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Credit Union Draws Fire Over ‘Lady Loans’

A New Zealand credit union found itself in hot water after running a loan campaign that some women decry as sexist.

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14 Christmas Promotion Ideas for Banks and Credit Unions

Looking for festive holiday promotions? Here's 14 of the best ideas The Financial Brand has seen over the years.

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10 Spooktacular Halloween Promos From Credit Unions

The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.

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Free 124-Page Book: Financial Marketing Execution

This 124-page book on marketing execution was written exclusively for banks and credit unions, and you can get a copy absolutely free -- no strings attached.

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Millennials Desperate for a Better Banking Experience

Millennials struggling with their finances are turning to alternative banking providers to find lower, more transparent fees and convenient access.

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The Best Buzzworthy Tweets From ABA’s Bank Marketing Conference

Roughly 200 people were tweeting at this year's ABA's annual marketing conference. Here's a selection of salient tweets hand picked by The Financial Brand.

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new_movers

When Consumers Are on The Move, Financial Marketers Should Attack

People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.

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Notably Quotable: Bank and Credit Union Marketing Missteps

What are the most common mistakes financial marketers make? Here's what seven bank and credit union experts had to say.

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Bank & Credit Union Marketing Budgets: Woes, Worries and The Sweet Spot

Research from The Financial Brand reveals the top concerns, tough issues and difficult challenges financial marketing executives face as they set their budgets for next year.

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What Gen-X And Gen-Y Really Think About Banks

If Gen-X and Gen-Y consumers could create their own “bank of the future,” what would they create? How would that differ from what banks and credit unions think?

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The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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Banks and Credit Unions Give People Gas

Bitter rivals team up for a unique national promotion to create a big PR buzz.

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Prize-Linked Savings Accounts Strike the Deposit Psychology Jackpot

Banks and credit unions can leverage consumers' obsession with lotteries by linking cash prizes with savings accounts. It's a remarkably effective strategy.

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Strategic Planning & Budgeting: What Keeps Financial Marketers Up at Night?

There are countless budgeting issues that could be causing headaches for bank and credit union marketing execs today. What's your #1 concern for 2014?

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Bacon = Bad Ass Checking from One Nevada

A new campaign from One Nevada is so edgy, it flirts with the edge of social decency. But did they cross the line?

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