Marketing Archive

communication_breakdown

Infographic: How to Lose a Customer in 3 Emails or Less

Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.

More

stop

10 Things Financial Marketers Should Stop Doing Now

Ten thought leaders in the financial marketing industry share some of the things you may be doing today that should stop.

More

digital_banking_world

The Importance of Multichannel Customer Communications in a Digital World

As businesses wake up to the value of corporate reputation, customer communications management will become increasingly important.

More

myth_fact

What’s the Biggest Myth About Gen Y?

Hear what eight bank and credit union marketing experts believe are the biggest myths about Gen Y.

More

digital_banking_woman

Attracting Women Customers for Digital Banking Engagement

How can financial marketers win with women, one of the most important — and frequently overlooked — consumer segments?

More

apy_apr

Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

More

verizon

What Costco, Verizon and AAA Can Teach You About Checking Accounts

Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.

More

gen_buy

Study Reveals What Gen Y Desires From New Banking Providers

Digital offerings, robust product options crucial for future of community financial institutions looking to connect with younger consumers.

More

overdrafts

Do Big Banks Have Better Overdraft Policies Than You?

If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.

More

mouse_icon

How Bank & Credit Union Marketers Can Leverage Personal Finance Sites

Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.

More

digital_consumers

How Smaller Institutions Can Digitally Jive With Young Consumers

Financial institutions looking to connect with today's younger consumers need to sharpen their digital marketing skills.

More

social_media_financial_education

The Case for Content Marketing in Your Quest for Revenues

How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.

More

growing_business_loans

An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

More

bike

Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

More

no_checks

People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

More

hyperlocal_marketing

Going Local With Branch Marketing… Without Busting The Budget

Here's how financial institutions can translate sophisticated branch data into hyper-local programming through digital signage.

More

gen_x_gen_y

Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

More

smartbiz_sba_loan

Bank Launches Ultra Streamlined Small Business Lending Concept

Wrapped in a clean, contemporary brand, SmartBiz SBA loans can be funded in 5 days and the online application takes less than a half hour.

More

yes_its_free

Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

More

small_business_banking

Do You Pass The Small Business Banking Sniff Test?

What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.

More