Does raising the fee by 10% add 10% more to the bottom line? No. In fact, fee income drops while customer attrition increases.
Banks and credit unions usually have their daggers drawn. But when it comes to cross-selling, they could learn a few things from each other.
Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?
Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.
To craft an effective Gen-Y marketing strategy, you have to toss out all the tired stereotypes, roll up your sleeves and do some real work.
This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.
What must financial marketers do in 2014 to be successful? 14 experts from around the banking industry weigh in.
Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.
Where do consumers get their financial information, and how much does the banking industry spend to give it to them? Find out here.
This amazing holiday story of corporate benevolence serves financial marketers a buffet of parables about the power of emotive branding.
Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.
91% of women say that advertisers don't understand them. Financial brands in particular are failing to connect with women effectively on a personal level.
The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.
Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.