Marketing Archive

branch_targeting

Transform the Branch Through Data-Targeted Marketing Messages

Here's how to make use of sophisticated branch data analysis in the creation of targeted marketing messages.

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Banking on Marijuana

Some U.S. financial institutions are looking at the lucrative pot market thinking it might be time to dive in.

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20-Point Branding & Strategic Marketing Self-Assessment

Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.

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2014 State of Bank & Credit Union Marketing

This annual comprehensive scan of banks and credit unions reveals financial marketers’ strategies, priorities and challenges in 2014.

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Bank Marketing Budgets: How Much is Enough?

The Financial Brand pulled marketing budgets from FDIC call reports for 256 banks in multiple asset categories. Here's what we found.

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retargeting

5 Tips for Smarter Retargeting Campaigns

Retargeting is a powerful acquisition tool for banks and credit unions. Here are 5 tips to manage retargeting campaigns for maximum ROI.

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Facebook Calculator Generates Loans for Financial Institutions

More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.

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Fee Revenue: Does a Higher Overdraft Fee Make You More Money?

Does raising the fee by 10% add 10% more to the bottom line? No. In fact, fee income drops while customer attrition increases.

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How Banks Can Better Connect With Boomers

Financial institutions obsess over Gen-Y while ignoring Boomers, a large and lucrative segment hungry for a better banking experience.

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The Art of Cross-Selling: What Banks and Credit Unions Can Learn From One Another

Banks and credit unions usually have their daggers drawn. But when it comes to cross-selling, they could learn a few things from each other.

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Direct Mail Clinic: Dissecting Discover’s Approach to Home Loans

Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?

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Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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5 Ways You Need to Rethink Your Institution’s Young Adult Strategy

To craft an effective Gen-Y marketing strategy, you have to toss out all the tired stereotypes, roll up your sleeves and do some real work.

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Just How Risky Are Young Borrowers?

Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.

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Credit Union Woos Gen-Y With Intensive Campus Outreach

This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.

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Notably Quotable: 14 Financial Marketers on Finding Success in 2014

What must financial marketers do in 2014 to be successful? 14 experts from around the banking industry weigh in.

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help_wanted

Banks Helping Tardy Mortgage Borrowers Get New Jobs

Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.

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money

What It Costs To Target Today’s Financial Consumers

Where do consumers get their financial information, and how much does the banking industry spend to give it to them? Find out here.

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Top 10 Financial Marketing Stories of 2013

Here are the top 10 most popular articles published by The Financial Brand in 2013, ranked by number of page views.

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What Financial Marketers Can Learn From WestJet’s Christmas Miracle

This amazing holiday story of corporate benevolence serves financial marketers a buffet of parables about the power of emotive branding.

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