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Marketing Strategy Archive

Marketing ROI in Banking: A Big Black Hole?

How can CEOs and CFOs figure out your marketing budget if you can't calculate your marketing ROI? Marketers must run the numbers and do the math.

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Agile Marketing: 3 Ways Financial Institutions Should Shift Their Digital Strategy

To keep pace in digital channels, financial marketers must adopt a more nimble approach. In digital, it's all about how quickly you can pivot.

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5 Financial Marketing Trends Driving Conversations and Conversions

The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.

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The Marketing Divide: How CMOs and The C-Suite Must Connect

In the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?

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How Community Institutions Can Fight The Megabanks

The banking industry pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.

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10 Marketing Trends The Banking Industry Can’t Ignore

The top 10 marketing trends that are changing banking forever — from big data and personalization, to social media and content marketing.

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The Truth About Marketing: So Funny, It Hurts

Here are ten of the funniest cartoons about marketing and advertising that cut through the B.S. — all the way down to your funny bone. Ouch!

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It’s Time to Stop the Insanity in Banking

The 2016 Financial Marketing Trends Report provides analysis of bank and credit union strategies, priorities, budgets and challenges.

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Measuring Marketing Success: We’re Doing It Backwards

Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'

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Personalized Direct Mail Piece Turns Newcomers Into Accountholders

A direct mail campaign introducing Liberty Bank to new residents in their market generates revenue at a rate of nine times what the program costs.

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What Financial Marketers Can Learn From the Travel Industry

The technologies that disrupt and delight are an opportunity for financial institutions to give each consumer a differentiated experience.

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How Does Your Bank’s Loyalty Program Stack Up?

Financial institutions think rewards programs are an effective tool for acquisition, but should they focus on retention as the primary goal instead?

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Retooling for Retail Banking Growth: Optimizing Reach in the Digital Age

Massive demographic and technological shifts are rapidly transforming how consumers interact with financial institutions... and vice versa.

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7 Big Mistakes In Financial Marketing

Here are some of the biggest mistakes that bank and credit union marketing executives commonly overlook. How many are you guilty of making?

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16 Global Marketing Experts Share Their Strategies for Success in 2016

16 of the most respected voices in marketing look at the trends that will shape your budget and strategy in 2016.

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The 4 D’s of Customer Attrition

Customer attrition is a silent killer in banking that can be minimized with strategies around customer service, distribution and product development.

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Customer Centricity: Moving From Lip Service to Digital Sales

Retail financial institutions must develop a strategic link between digital channels and their ability to support customer experiences that result in sales.

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Content Marketing Strategy: Clickbait vs. the Curiosity Gap?

Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines.

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Is ‘Digital Marketing’ Killing Your Strategy?

In their rush to embrace all things digital, have financial marketers left strategic planning in the dust?

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5 Questions Financial Marketers Need to Ask This Budgeting Season

Budgeting and planning season is a time for evaluating priorities and costs. It should also be a time for reviewing vendor contracts.

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