Marketing Archive

retargeting

5 Tips for Smarter Retargeting Campaigns

Retargeting is a powerful acquisition tool for banks and credit unions. Here are 5 tips to manage retargeting campaigns for maximum ROI.

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Facebook Calculator Generates Loans for Financial Institutions

More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.

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Fee Revenue: Does a Higher Overdraft Fee Make You More Money?

Does raising the fee by 10% add 10% more to the bottom line? No. In fact, fee income drops while customer attrition increases.

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How Banks Can Better Connect With Boomers

Financial institutions obsess over Gen-Y while ignoring Boomers, a large and lucrative segment hungry for a better banking experience.

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The Art of Cross-Selling: What Banks and Credit Unions Can Learn From One Another

Banks and credit unions usually have their daggers drawn. But when it comes to cross-selling, they could learn a few things from each other.

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Direct Mail Clinic: Dissecting Discover’s Approach to Home Loans

Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?

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Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers

Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.

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5 Ways You Need to Rethink Your Institution’s Young Adult Strategy

To craft an effective Gen-Y marketing strategy, you have to toss out all the tired stereotypes, roll up your sleeves and do some real work.

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gen_y_credit

Just How Risky Are Young Borrowers?

Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.

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Credit Union Woos Gen-Y With Intensive Campus Outreach

This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.

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Notably Quotable: 14 Financial Marketers on Finding Success in 2014

What must financial marketers do in 2014 to be successful? 14 experts from around the banking industry weigh in.

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Banks Helping Tardy Mortgage Borrowers Get New Jobs

Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.

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money

What It Costs To Target Today’s Financial Consumers

Where do consumers get their financial information, and how much does the banking industry spend to give it to them? Find out here.

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top_10

Top 10 Financial Marketing Stories of 2013

Here are the top 10 most popular articles published by The Financial Brand in 2013, ranked by number of page views.

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What Financial Marketers Can Learn From WestJet’s Christmas Miracle

This amazing holiday story of corporate benevolence serves financial marketers a buffet of parables about the power of emotive branding.

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truth_lies

Why Consumers Exaggerate When They Threaten to Switch Banks

Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.

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strategic_marketing

5 Keys to Crafting Strategic Bank Marketing Plans

In banking, the best marketing plans leverage opportunities, unify focus and optimize resources.

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hiding_face

Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.

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women_money

When Marketing to Women, Financial Brands Fall Way Short

91% of women say that advertisers don't understand them. Financial brands in particular are failing to connect with women effectively on a personal level.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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