Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.
Research reveals why Gen Y consumers are less likely to select credit unions as their financial services provider.
People want help with their finances, they just have trouble admitting it. Coach them on how cash and prepaid helps control their spending.
Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.
Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.
Ten thought leaders in the financial marketing industry share some of the things you may be doing today that should stop.
As businesses wake up to the value of corporate reputation, customer communications management will become increasingly important.
How can financial marketers win with women, one of the most important — and frequently overlooked — consumer segments?
A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?
Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.
Digital offerings, robust product options crucial for future of community financial institutions looking to connect with younger consumers.
If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.
Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.
Financial institutions looking to connect with today's younger consumers need to sharpen their digital marketing skills.
How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.
A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.
Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.