Marketing Strategy Archive
Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'
A direct mail campaign introducing Liberty Bank to new residents in their market generates revenue at a rate of nine times what the program costs.
The technologies that disrupt and delight are an opportunity for financial institutions to give each consumer a differentiated experience.
Massive demographic and technological shifts are rapidly transforming how consumers interact with financial institutions... and vice versa.
16 of the most respected voices in marketing look at the trends that will shape your budget and strategy in 2016.
Retail financial institutions must develop a strategic link between digital channels and their ability to support customer experiences that result in sales.
Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines.
Budgeting and planning season is a time for evaluating priorities and costs. It should also be a time for reviewing vendor contracts.
According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.
Pitches don’t sell products — emotional connections do. Here's how to win the hearts of today's banking consumers with effective storytelling.