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Marketing Strategy Articles

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The 3-Minute Rule for Financial Marketers

Look at what consumers are doing 3 minutes before and 3 minutes after using a financial product to gain powerful insights.

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Marketing Must Evolve or Banks Face a ‘No-Growth Death Spiral’

Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.

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7 Reasons to Use Infographics in Your Content Marketing Strategy

Busting through the clutter isn't easy, especially for banks who aren't known for engaging content. That's where infographics come in.

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Your Branch Digital Signage Kit Of Parts Starts With Content

Many banks think of digital signage purely in terms of a technology solution, but success ultimately hinges on your content strategy.

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Four Myths Banks Believe About Women Consumers

Interviews with dozens of top bankers from around the world reveal four common myths about gender segmentation in the financial industry.

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Improving The Multichannel Marketing Experience In Banking

Successful financial institutions must break down channel and screen boundaries to deliver an improved multichannel marketing experience.

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Say It Again: Messages Are More Effective When Repeated

It takes repetition for consumers to remember — and believe — your marketing messages. One ad here and there isn't going to cut it.

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Credit Union Guide to Setting Marketing Budgets

A statistical analysis of 100 US credit unions reveals how much the industry spends on marketing, and how much each credit union should budget.

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Notably Quotable: Strategic Planning Priorities for 2015

What are the critical marketing trends that banks and credit unions need to plan for in 2015? Here are 10 different perspectives from industry experts.

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How to Leverage Tablets for Marketing in Branches

Tablets like iPads have the potential to transform your branch experience. Here are 14 insights to help get your creative juices pumping.

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10 Big Mistakes That Mess Up Financial Marketers’ Strategic Plans

Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?

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The ‘Buzz’ Surrounding Debit Card Loyalty Rewards

Buzz Points, a loyalty program rewarding consumers for shopping with their debit card, can generate up to $96 per cardholder annually.

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Are the 4 Ps of Marketing Dead?

Do the 4 Ps of Marketing ask the right Qs? Here's why it may be time for financial marketers toss this model aside as obsolete.

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Financial Institutions Use Real-Time Marketing To Drive Sales

Financial institutions are positioned to leverage big data for real-time digital marketing solutions that can drive sales and satisfaction.

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National Banks Vulnerable to “Jaws” Attack

Lurking beneath the placid surface of retail banking is a deadly threat to the long-term prospects of national banks.

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Next Generation Onboarding and Revenue Strategy for Financial Marketers

Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.

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10 Things Financial Marketers Should Stop Doing Now

Ten thought leaders in the financial marketing industry share some of the things you may be doing today that should stop.

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The Importance of Multichannel Customer Communications in a Digital World

As businesses wake up to the value of corporate reputation, customer communications management will become increasingly important.

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Behavioral Pricing – Watch Your Competitors, But Price for Consumers

Banks and credit unions pricing decisions should be based on competition as well as the principals of behavioral finance.

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Going Local With Branch Marketing… Without Busting The Budget

Here's how financial institutions can translate sophisticated branch data into hyper-local programming through digital signage.

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