Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?
Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?
The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Financial marketers have targeted other generations with success, but no segment gives the banking industry more heartburn than millennials.
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.
Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.
Research reveals why Gen Y consumers are less likely to select credit unions as their financial services provider.
People want help with their finances, they just have trouble admitting it. Coach them on how cash and prepaid helps control their spending.
Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.
Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.
Ten thought leaders in the financial marketing industry share some of the things you may be doing today that should stop.
As businesses wake up to the value of corporate reputation, customer communications management will become increasingly important.