Marketing Strategy Archive
Retail financial institutions must develop a strategic link between digital channels and their ability to support customer experiences that result in sales.
Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines.
Budgeting and planning season is a time for evaluating priorities and costs. It should also be a time for reviewing vendor contracts.
According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.
Pitches don’t sell products — emotional connections do. Here's how to win the hearts of today's banking consumers with effective storytelling.
If you don’t communicate regularly, provide quality service and offer products consumers need, they won't remain loyal.
Retail financial institutions must leverage their data and digital technologies to optimize the experience across channels and devices.
CMOs need to rethink the way they attract, serve and retain customers. It's time to dump models built around solo channels and delivery silos.
If you’ve ever walked backwards, you know how unnatural (and scary) it feels. But when it comes to financial marketing, working backwards toward your goals is the best way to ensure that…
As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.
The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.