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Marketing Strategy Archive

Think Direct Mail Marketing Is Dead? Not For Millennials

Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.

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5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver.

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Generating ‘Black Friday’ Buzz Anytime of the Year

Retail banks and credit unions can rip a page straight from the retail industry's playbook by creating their own annual "Black Friday in July" sales events.

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How Consumer Emotions Are Impacted After a Bank Merger

Research conducted on the potential impact of bank mergers on consumers can improve the acquisition process and retain relationships.

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7 Ways to Simplify Branch Marketing Operations

Branch marketing can be a big headache, but with the right processes and technologies, you can achieve control and brand consistency while relieving the pain.

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Measuring Marketing ROI: It’s Complicated (In a Digital World)

Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different path.

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Turning Consumer Data Into Dollars

The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce costs.

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Customer Attrition: What You Can Learn From Those Who Leave

If your institution doesn't take customer attrition seriously, you’re missing out on valuable insights that could point to huge gaps in your customer experience.

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7 Ways to Succeed With New Customer Onboarding

Successful new customer onboarding is the key to generating a positive ROI on recently sold products and services.

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You Ask Customers Questions, Then Ignore Their Answers?!?

When consumers take time to give you information, you had better use it. Here's how to customize marketing messages by leveraging customer insights.

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This Message Is Just for You. So Why Aren’t You Listening?

Here's a step-by-step guide showing you how to effectively customize marketing messages for maximum impact and ROI.

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Building a C-Suite Savvy Digital Marketing Plan

If financial marketers hope to get the resources and budgets they want, they must first build a digital marketing roadmap and get the C-suite on board.

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Taking a Page from Politics: Opposition Marketing Wins The Race

Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more often?

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Marketing ROI in Banking: A Big Black Hole?

How can CEOs and CFOs figure out your marketing budget if you can't calculate your marketing ROI? Marketers must run the numbers and do the math.

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Agile Marketing: 3 Ways Financial Institutions Should Shift Their Digital Strategy

To keep pace in digital channels, financial marketers must adopt a more nimble approach. In digital, it's all about how quickly you can pivot.

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5 Financial Marketing Trends Driving Conversations and Conversions

The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.

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The Marketing Divide: How CMOs and The C-Suite Must Connect

In the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?

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How Community Institutions Can Fight The Megabanks

The banking industry pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.

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10 Marketing Trends The Banking Industry Can’t Ignore

The top 10 marketing trends that are changing banking forever — from big data and personalization, to social media and content marketing.

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The Truth About Marketing: So Funny, It Hurts

Here are ten of the funniest cartoons about marketing and advertising that cut through the B.S. — all the way down to your funny bone. Ouch!

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