Marketing Archive

digital_banking_woman

Attracting Women Customers for Digital Banking Engagement

How can financial marketers win with women, one of the most important — and frequently overlooked — consumer segments?

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apy_apr

Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

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verizon

What Costco, Verizon and AAA Can Teach You About Checking Accounts

Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.

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gen_buy

Study Reveals What Gen Y Desires From New Banking Providers

Digital offerings, robust product options crucial for future of community financial institutions looking to connect with younger consumers.

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overdrafts

Do Big Banks Have Better Overdraft Policies Than You?

If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.

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mouse_icon

How Bank & Credit Union Marketers Can Leverage Personal Finance Sites

Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.

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digital_consumers

How Smaller Institutions Can Digitally Jive With Young Consumers

Financial institutions looking to connect with today's younger consumers need to sharpen their digital marketing skills.

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social_media_financial_education

The Case for Content Marketing in Your Quest for Revenues

How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.

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growing_business_loans

An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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bike

Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

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no_checks

People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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hyperlocal_marketing

Going Local With Branch Marketing… Without Busting The Budget

Here's how financial institutions can translate sophisticated branch data into hyper-local programming through digital signage.

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gen_x_gen_y

Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

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smartbiz_sba_loan

Bank Launches Ultra Streamlined Small Business Lending Concept

Wrapped in a clean, contemporary brand, SmartBiz SBA loans can be funded in 5 days and the online application takes less than a half hour.

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yes_its_free

Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

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small_business_banking

Do You Pass The Small Business Banking Sniff Test?

What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.

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cultivating_gen_y

How Three Credit Unions Are Cultivating Relationships With Gen-Y Members

Three credit unions explain how they are using trust, service and loyalty to build new relationships with millennial members.

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gen_y

Gen-Y: Cocky, Curious About Banking

Here's how millennials feel about money, where they seek financial advice, and why they still rely heavily on branches.

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mortgage_market

Great Time to Market Home Loans… Just Make It Look Easy

Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.

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clearance_sale

Sales & Marketing Lessons for Financial Institutions From the Retail Sector

Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.

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