Marketing Archive

tug_of_war

Banks Killing Credit Unions in Tech Tug of War for Gen Y Consumers

Research reveals why Gen Y consumers are less likely to select credit unions as their financial services provider.

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Are Cash and Prepaid Cards the Secret to Helping Consumers Budget?

People want help with their finances, they just have trouble admitting it. Coach them on how cash and prepaid helps control their spending.

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targeted_marketing

Next Generation Onboarding and Revenue Strategy for Financial Marketers

Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.

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communication_breakdown

Infographic: How to Lose a Customer in 3 Emails or Less

Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.

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stop

10 Things Financial Marketers Should Stop Doing Now

Ten thought leaders in the financial marketing industry share some of the things you may be doing today that should stop.

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digital_banking_world

The Importance of Multichannel Customer Communications in a Digital World

As businesses wake up to the value of corporate reputation, customer communications management will become increasingly important.

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myth_fact

What’s the Biggest Myth About Gen Y?

Hear what eight bank and credit union marketing experts believe are the biggest myths about Gen Y.

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digital_banking_woman

Attracting Women Customers for Digital Banking Engagement

How can financial marketers win with women, one of the most important — and frequently overlooked — consumer segments?

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apy_apr

Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

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verizon

What Costco, Verizon and AAA Can Teach You About Checking Accounts

Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.

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gen_buy

Study Reveals What Gen Y Desires From New Banking Providers

Digital offerings, robust product options crucial for future of community financial institutions looking to connect with younger consumers.

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overdrafts

Do Big Banks Have Better Overdraft Policies Than You?

If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.

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mouse_icon

How Bank & Credit Union Marketers Can Leverage Personal Finance Sites

Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.

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digital_consumers

How Smaller Institutions Can Digitally Jive With Young Consumers

Financial institutions looking to connect with today's younger consumers need to sharpen their digital marketing skills.

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social_media_financial_education

The Case for Content Marketing in Your Quest for Revenues

How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.

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growing_business_loans

An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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bike

Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

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no_checks

People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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hyperlocal_marketing

Going Local With Branch Marketing… Without Busting The Budget

Here's how financial institutions can translate sophisticated branch data into hyper-local programming through digital signage.

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gen_x_gen_y

Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

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