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Marketing Strategy Articles

killing

Is ‘Digital Marketing’ Killing Your Strategy?

In their rush to embrace all things digital, have financial marketers left strategic planning in the dust?

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5 Questions Financial Marketers Need to Ask This Budgeting Season

Budgeting and planning season is a time for evaluating priorities and costs. It should also be a time for reviewing vendor contracts.

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Know Your Customer… Before They Buy

How bank and credit union marketers can stitch data streams together to yield a rich, powerful view of consumers.

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Digital Marketers Banking on Mobile, Social Channels

According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.

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Unlocking the Power of Content Marketing in Financial Services

Pitches don’t sell products — emotional connections do. Here's how to win the hearts of today's banking consumers with effective storytelling.

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7 Marketing Programs Every Community Bank Needs

Here are seven programs that will help financial marketers align their priorities, improve cost-efficiency and optimize performance.

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ominchannel

Solving Banking’s Omnichannel Dilemma

Financial marketers must give today's digitally-savvy consumers instant access to the online tools and info they need, or risk losing them.

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crm

Does CRM Really Work?

CRM can play a powerful role in acquisition, onboarding, cross-selling and retention, just don't have unrealistic expectations.

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bank_customer_loyalty

Modest Jump in Loyalty May Be Key to Bank Profitability

If you don’t communicate regularly, provide quality service and offer products consumers need, they won't remain loyal.

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4 Keys to Digital Marketing Maturity

Research reveals the four critical components required to become a mature digital marketer.

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digital_marketing

4 Ways Financial Marketers Can Improve the Consumer Experience

Retail financial institutions must leverage their data and digital technologies to optimize the experience across channels and devices.

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omnichannel

The Omni-Channel Moment in Bank Marketing Has Arrived

CMOs need to rethink the way they attract, serve and retain customers. It's time to dump models built around solo channels and delivery silos.

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DBR 235 Cover 200

Guide to Multichannel Marketing

The Guide to Multichannel Marketing provides strategies and tactics used by financial marketers to drive acquisition, cross-sales & loyalty.

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Mint logo

5 Ways Mint.com Is Stealing Your Customers

A partnership with Mint.com can be damaging to a financial institution's health.

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strategic_plan

Working Backwards to Build Effective Financial Marketing Campaigns

If you’ve ever walked backwards, you know how unnatural (and scary) it feels. But when it comes to financial marketing, working backwards toward your goals is the best way to ensure that…

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checking_account_strategies

3 Tips to Fix What’s Wrong With Free Checking

As financial institutions focus back on building deposits, will they repeat the mistakes they made with free checking accounts in the past?

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digital_ad_spending

Digital Marketing Budgets in the Banking Industry Set to Explode

As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.

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Why Targeting Millennials Will Get Harder for Bank Marketers

The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.

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victory

4 Ways to Win Customers Over From Megabanks

Most Americans would prefer a community-based financial institution, but what's it going to take to get megabank customers to switch?

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brand_fame

4 Steps to Brand Fame With Your Best Customers

What's your best strategy for growth? Make your financial institution invaluable to your best customers.

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