Marketing Strategy Archive
Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more often?
To keep pace in digital channels, financial marketers must adopt a more nimble approach. In digital, it's all about how quickly you can pivot.
The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.
In the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?
The banking industry pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.
The top 10 marketing trends that are changing banking forever — from big data and personalization, to social media and content marketing.
Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'
A direct mail campaign introducing Liberty Bank to new residents in their market generates revenue at a rate of nine times what the program costs.
The technologies that disrupt and delight are an opportunity for financial institutions to give each consumer a differentiated experience.
Massive demographic and technological shifts are rapidly transforming how consumers interact with financial institutions... and vice versa.
16 of the most respected voices in marketing look at the trends that will shape your budget and strategy in 2016.
Retail financial institutions must develop a strategic link between digital channels and their ability to support customer experiences that result in sales.
Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines.