Lend by choice not chance. Discover the prospecting power of verified UCC data.   LEARN MORE

Marketing Strategy Archive

Credit union introduces three new branded savings products

In this press release, Personal Care America FCU announces three new savings products. G.R.A.D. - “Getting Ready for A Degree” A savings account that is available to members wishing to save money…

More

The Harsh Truth About Word-of-Mouth Referrals

Three business professors did a formal experiment after reading an article about Net Promoter Scores (NPS). They did two separate studies: one involving 9,900 customers of a telecom company, and another involving…

More

Canadian CU pays $1.62 million to name arena

Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as 'WFCU Centre.' (The good news: That's only $1.45 million or so…

More

New media lessons from old school brands

You probably haven't picked up an issue of Adweek in quite a while, because what’s happening on Madison Avenue with the Budweiser account doesn’t really affect the financial industry. But a recent…

More