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Marketing Strategy Archive

BNZ’s “Out of the Box” Brand

The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They're retailing off-the-shelf financial products - literally, in boxes. They've got an…

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How to Build Relationships with Branch Avoiders

Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions build relationships with those who prefer avoiding…

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Credit Union Gives Fleet of Cars to Staff

United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees. The cars, wrapped from bumper to bumper with credit union graphics, cost $380,000. To pay for the campaign, the…

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10 Things Your Bank Won’t Tell You

Check out this interesting article that came out yesterday, 10 Things Your Bank Won't Tell You. It's a candidly cynical perspective on financial marketing, and attacks many of the common messages financial…

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Consumer Marketing Psychology: The Good Reason vs. The Real Reason

Human beings, as intelligent and sophisticated as we like to think we are, are actually highly emotional creatures. Every decision we make is made for emotional reasons. Those are the real reasons.…

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Rates Aren’t As Important As You Think

There’s an old adage in financial marketing: "It's all about the rate." Recent evidence from two different case studies suggests that’s wrong. Case Study #1 Take BankWest’s promotion to launch a new…

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Are You Ignoring Gen-Y? Parents? Gen-Z?

There's a lot of talk in the financial industry about "growing relationships" with a Gen-Y audience. Here's two things you should be doing. #1 - Don't ignore them. "But we're not!" you…

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NASCAR Banking

Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled "Who's Your Driver?" features footage of a number of top NASCAR Sprint Cup…

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Why No One Cares About Gen X

Financial institutions are falling all over each other trying to attract Gen-Y consumers. But what about Gen X? It doesn't seem like financial institutions care all that much about Gen X. Why…

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Interactive financial ads you’ll get a kick out of (literally)

North Island Credit Union in San Diego has taken interactive advertising a step further. Two steps, actually. With your feet. This isn't your typical "interactive advertising" (as in the "online" kind). The…

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Credit union introduces three new branded savings products

In this press release, Personal Care America FCU announces three new savings products. G.R.A.D. - “Getting Ready for A Degree” A savings account that is available to members wishing to save money…

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The Harsh Truth About Word-of-Mouth Referrals

Three business professors did a formal experiment after reading an article about Net Promoter Scores (NPS). They did two separate studies: one involving 9,900 customers of a telecom company, and another involving…

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Canadian CU pays $1.62 million to name arena

Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as 'WFCU Centre.' (The good news: That's only $1.45 million or so…

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New media lessons from old school brands

You probably haven't picked up an issue of Adweek in quite a while, because what’s happening on Madison Avenue with the Budweiser account doesn’t really affect the financial industry. But a recent…

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