Tips & How-To Archive

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8 Do’s and Don’ts for More Effective Ad Campaigns

Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.

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Direct Mail Clinic: Designing Home Loan Postcards That Get Results

These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.

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Steal This Idea: Dream Dorm Room Makeover

Every September, kids across America head off to college. Here's the perfect promotion bank and credit union marketers can use to engage the campus crowd. Start planning now.

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11 Tips For Building A World-Class Brand Identity

By examining new visual identities launched by 8 different banks and credit unions, The Financial Brand reveals 11 proven brand-building principles.

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Direct Mail Clinic: Designing Bank Marketing Envelopes That Sell

Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.

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The Key to Writing Bank Ads That Work

Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.

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5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact

There is more to SEO than ranking high for certain keywords. Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.

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10 Tips For Killer Headlines

Sharpen your headline writing skills with this handy how-to guide for financial professionals. (Bonus: Cheat sheet with 300+ words to jump-start your creativity.)

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How To Keep Customers From Jumping Ship After A Merger

Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.

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Crafting Killer Creative Strategies

Here’s your comprehensive guide to preparing strategic creative plans that will yield the best work from your ad agency on every project.

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10 Tips To Drive More Online Applications

Most banks and credit unions aren't thrilled with how their online account and loan apps perform. Increase deposit and lending volumes generated by your online channel using these 10 practical tips.

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Creative Thinking And Problem-Solving For Financial Marketers

Banking needs innovation and creative thinking as much as any industry, if not more. Here's a guide with 11 tips to help bank and credit union executives sharpen their creativity skills.

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Marketing Clinic: Handling Lengthy Sweepstakes Disclosures

Do you have to run that nasty, 3-page contest disclosure everywhere -- even on a postcard? Or can you just say, "See branch for details?"

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5 Tips To Maximize Google Adwords For Small Banks And Credit Unions

Learn more about long tail search terms, your Quality Score, negative keywords and much more in this Google AdWords how-to.

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How To: Brand Books For Retail Financial Institutions

What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.

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Steal This Idea: Cash Mobs

Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.

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Angry Customers Are Gifts

Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.

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5 Ways Financial Institutions Can Use Social Media*

Five examples of specific situations where social media can be beneficial...along with some significant caveats.

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7 Tips to Find Your Brand’s Personality

Seven exercises developed by world-class branding firms that you can use to identify your bank or credit union's real emotional brand traits.

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7 Reasons to Use Your Slogan as a URL

If you have a brand tagline, why not turn it into a memorable marketing URL?

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