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Technology Strategies Archive

RBC Launches ‘myFinance Tracker’ PFM Platform

The number of banks and credit unions integrating branded personal financial management (PFM) platforms from providers like Mint and Jwaala have helped these startups become internet sensations almost overnight. Now RBC is…

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What’s That? A Calculator on Your Credit Card?

It may look like a calculator, but it isn’t. It’s Visa’s CodeSure, a fraud-fighting technology that generates one-time passcodes for mutual authentication of online transactions. The back of CodeSure cards incorporate an…

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Santander’s HQ: High-Tech Wonderland with Robotic Butlers

It’s called Santander City. This sprawling corporate HQ for one of Europe’s biggest banks is a visually stunning concept integrating advanced robotics, interactive design and LED-based art murals. Santander City’s "El Faro"…

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What Does Apple’s iPad Mean for Financial Marketers?

Whenever Apple introduces a new product, everyone in every industry inevitably asks, “What does this mean to me?” For financial marketers, Apple’s introduction of the iPad doesn’t mean much. The iPad is…

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12 Technology Trends Shaping Financial Marketing

Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive…

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BofA Takes Twitter to Next Level with CRM

Bank of America has been working on a CRM solution to monitor and manage its Twitter-based customer service efforts. It appears the bank has teamed with Salesforce to deploy the customer-service computing…

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Vantage CU’s Twitter 2.0 Banking Breakthrough

Every time you start to think the financial industry's fixation with Twitter may be easing, something completely new comes along and shakes things up. Like this stunner: TweetMyMoney, a new fully-proprietary innovation…

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ING Direct’s ‘Fee Tweeter’: First Ever Twitter Application

ING Direct in Canada has launched Fee Tweeter, a new Twitter application that will automatically track and tally bank fees. The project is a new component of the fairfees.ca initiative previously covered…

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Q&A: Digital Signage Is About “Local Relevance,” Not CNN

The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who's…

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Motion-Sensing Retail Window from Citizens Bank

Using motion tracking, pedestrians can interact with the display, signaling birds to come flying in and drop coins, grow plants, create wind to blow the plants around and spray pollen, etc. The…

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Robotic Safety Deposit Boxes

Has anyone actually seen this in action? It seems pretty cool. You access a secluded security room using an access card, PIN code or biometrics. Then once inside, you use your card…

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