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Financial Education Archive

PFM is Dead. Long Live Data-Driven Money Management

Personal financial management (PFM) tools are becoming an integral component in many of the best mobile banking applications.

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5 Ways to Refresh Your Financial Education Program

When was the last time your financial education program got a refresh? Here's what banks and credit unions need to reignite their youth initiatives.

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Bank of America’s Millennial Marketing ‘Pays Off’ With Pinterest

Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.

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Millennials and Their Risky Financial Behaviors

When it comes to financial responsibility, younger Millennials in college are getting a failing grade. What can financial institutions do?

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Is Your Credit Union’s Financial Education Content Awful or Awesome?

Here's a new option for credit unions struggling to craft quality financial education content for their social media channels.

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Consumers Know Diddly Squat About Their Basic Banking Rights

Only 30% of U.S. consumers earn passing grades when it comes to understanding their financial rights. The rest get an "F."

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What Women Want: Budgeting Tools From Banks

Do you provide personal financial management tools within your institution's online banking system? Because that's what women want.

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Are Cash and Prepaid Cards the Secret to Helping Consumers Budget?

People want help with their finances, they just have trouble admitting it. Coach them on how cash and prepaid helps control their spending.

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The Case for Content Marketing in Your Quest for Revenues

How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.

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Banks Helping Tardy Mortgage Borrowers Get New Jobs

Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.

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What It Costs To Target Today’s Financial Consumers

Where do consumers get their financial information, and how much does the banking industry spend to give it to them? Find out here.

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Dollars and Sense: Financial Literacy in the U.S. (Infographic)

Financial literacy of high school students is historically low. This infographic explores how wise Americans are -- or aren't -- when it comes to money.

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Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos

IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.

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Financial Marketers Should Hit Consumers’ Money Pain Points

A survey on financial literacy reveals consumers’ top concerns.

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Mom Versus Dad: The Role Of Parents In Fiscal Fitness

Parents share similar attitudes toward financial literacy, but their approach differs.

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What Banks And Credit Unions Can Learn From One Another: Content Marketing

Consumers need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.

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1 In 5 Couples Don’t Talk About Banking Until After Marriage

18.8% of couples say they don't talk about their financial situation until after marriage. About the same number never discuss personal finances ever. Financial marketers can step in and help.

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Credit Union Targets Students With Financial Education Microsite

CommonWealth One FCU partners has launched a new financial literacy microsite, “In The Know,” with educational resources, knowledge and tools.

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PremierWest Bank Launches Financial Answer Center Online Education System

PremierWest Bank has launched a new Financial Answer Center, an online education system from Truebridge Financial Marketing.

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The Accidental Invention: The Origin Of Piggy Banks

Ever wonder why kids stuff money into little pink ceramic pigs? It has nothing to do with the farm animal, and everything to do with ancient clay and rhetoric.

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