Featured Article Archive

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Rethinking Customer Engagement in Banking: Make Something (Meaningful) Happen

Banks and credit unions struggle fostering customer engagement when they dwell too heavily on products. Fortunately there is another way.

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The Financial Brand Publishes New ‘Digital Banking Report’

The Financial Brand announces the acquisition of the Online Banking Report which will be renamed the Digital Banking Report.

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Banks, Branches and Interactive Tech: The ‘Why’ vs. The ‘Wow’

Implementing interactive technology in your branches requires careful strategy and execution. Here are some key points to consider.

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What Will Banking Look Like in 20 Years?

The Financial Brand asked banking executives what they believe banking will look like in 20 years. The answer: It's all digital.

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101 Marketing Ideas for Banks & Credit Unions

Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.

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Video Banking: Lights, Camera… Transactions & Interactions?

A comprehensive, objective look at how two-way video can reshape the banking experience — data, facts, charts, examples, future uses — everything you need to know.

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Power 100 Social Media Rankings – All 26 Lists

This comprehensive ranking system examines the social media activity of banks and credit unions in April, May and June 2013 from every conceivable angle.

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Top 100 Retail Financial Institutions On Twitter

The top 100 banks and credit unions on Twitter ranked by their total number of followers as of the second quarter of 2013.

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Top 100 Most Liked Retail Financial Institutions on Facebook

The top 100 banks and credit unions on Facebook collectively reach 2.13% of Facebook's one billion users. See the rankings here.

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Top 100 Retail Financial Institutions On YouTube

YouTube videos from the top 100 banks and credit unions have been viewed nearly 80 million times -- 15,606,305 in the last 3 months. Who's crowned YouTube king?

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The Ultimate Social Media Image Size Cheat Sheet

Tired of chasing down sizes for images in your financial institution’s social media channels? Here’s everything you need for Facebook, Twitter, YouTube and Linkedin.

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The Culture of Borrowing and Debt: An Ethnographic Approach

What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?

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Putting Digital ‘Tech Champs’ in Every Branch Location

Hands-on demonstrations can convince wary consumers that digital banking tools are both safe and simple.

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9 Steps to Improving Bank Cross-Sell Performance

As banks and credit unions seek to increase revenues and decrease costs, these cross-selling strategies have never been more important.

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Bank Staff Under Pressure: Sales Over Service?

Do sales goals pervert financial institutions’ promise to “put customers first?” Can banks really align their priorities with consumers’ best interests?

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11 Tips For Building A World-Class Brand Identity

By examining new visual identities launched by 8 different banks and credit unions, The Financial Brand reveals 11 proven brand-building principles.

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The Key to Writing Bank Ads That Work

Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.

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Poof! Branch Transactions Drop By Half in 20 Years

This is why critics say branches are dying -- the math doesn’t pencil out like it once did.

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The Crusade to Keep Banking Personal in a Virtual World

Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.

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Banking at Your Doorstep: Credit Union Launches Delivery Service

A tiny Texas credit union offers 'concierge banking" to members and non-members alike. Could this be the answer to the branch-building dilemma? If so, this is big.

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