Weber Marketing Group

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Masters of the tools financial brands need to exceed.

For over 25 years, North America’s leading credit unions, community banks, and emerging growth companies have turned to Weber Marketing Group to tackle market growth challenges and enhance their brand. Backed by a range of industry experiences, our team of marketing strategists, brand consultants, and creative innovators turn market insights into strategy – and design and creativity into transformative impacts.

Brand books

Branding
Brand Strategy
Brand Design
Brand Refresh
Look and Feel Identity
Key Messaging
Collateral
Brand Books

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Vancity branch lobby

Branch Design
Future Branch Prototypes
New Business Model
Branch Audits
Branded Merchandising
Digital

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Strategy & Planning
Brand Articulation
Branch Network Strategy
Market Analysis
Marketing Assessment
Marketing

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Naming & Identity
Name Evaluation
Name Equity Research
Naming and Renaming
Corporate Identity

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Storytelling
Broadcast
Digital
Web
Social
Branded Storytelling

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Culture Building
Brand Training
Storytelling
Staff Brand Events
Staff Brand Videos
Staff Brand Books

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Featured Case Study:

Trailhead merchandising examples

Flawed, Raw, and Proud —
the Story of Trailhead.

Read the case study to see how tattoos, beer and grit made its way into this urban-focused financial brand.

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Featured Webinar:

Building brands From The Inside Out

Join Karen McGaughey, VP Client Services, and Brooke Coughlan, Brand Trainer, as they share insights into how to build a positive brand culture.

Learn more.


Financial Brand Articles Featuring Weber Marketing Group

Man drawing a light bulb

Would You Have Approved This Ad?

Branding is built on differentiation. Differentiation takes courage. Here’s a gut-check for financial marketers.

Vancity lobby photo

Two Branch Prototypes To Serve As “Living Labs”

Following an 18-month development period, Vancity rolled out a new retail prototype designed to bring it branch experience in line with its brand vision.

Aunt Sophie retail merchandising examples

Aunt Sophie: The Unexpected Credit Union Spokeswoman

A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.

Blueshore

From the North Shore to BlueShore Financial. A Case Study of a Mass Affluent Brand.

Read the 10 year journey of building one of North America’s finest premium financial boutique brands.


Financial Articles & Brand Insights From Weber Marketing Group


Agency At-A-Glance:

Founded: 1988

Personnel: 25

Scope: Financial services, technology, business-to-business, emerging growth companies

Website: www.webermarketing.com

Locations: Seattle, Vancouver, B.C., Atlanta

Expertise:
Banks
Credit Unions
Business-to-business
Emerging Growth Companies
Technology
Non-profits
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