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Digital Marketing Archive

What Does Apple’s iPad Mean for Financial Marketers?

Whenever Apple introduces a new product, everyone in every industry inevitably asks, “What does this mean to me?” For financial marketers, Apple’s introduction of the iPad doesn’t mean much. The iPad is…

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Addison Avenue + Wesabe Groups = PFM + Online Q&A

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Addison Avenue Federal Credit Union recently partnered with personal financial management firm Wesabe to offer Addison Avenue Groups, an online initiative hosting a…

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12 Technology Trends Shaping Financial Marketing

Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive…

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Westpac Resurrecting Dead Brand for Online Direct Arm?

Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the Bank of Melbourne as on online internet…

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Fighting Axe Grinders and Their Online Vendettas

The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around a new blog or website. They pull…

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BankIntervention.com

Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention." The promo, produced by Weber Marketing Group, has an overall tone that…

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Beneficial Ads Push 3rd-Party Spending Analyzer

In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people "What would you do if you knew where your money was going?"…

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A Great Campaign That Raises a Question of Social Media Ethics

Anyone with a dry sense of humor will love the "I Love Fees" campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada's big five banks…

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ING Stacks Consumers’ Finances Against Peers

A new, free web-tool from ING, INGCompareMe.com, uses peer data to let people see where they stand on a wide range financial matters including savings, spending, investing, debt and planning. (See screenshots…

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Trend Alert: Online Financial Makeover Reality Contests

This year, credit unions across the country are offering "savings challenges," reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work…

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Turmoil in the Financial Industry = Good Phishing Waters

The financial industry is being rocked by an unprecedented level of mergers, acquisitions and failures. You can count on a fresh batch of FDIC/NCUA seizures every Friday. Estimates vary, but it is…

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Financial Industry Websites You Should Be Checking Out

There are many fantastic resources available to financial professionals on the web these days. It's simply amazing how much good information is out there -- for free. But here are a few…

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Online Anniversary Promo Nets $5 Million in New Deposits

SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost…

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Cash Back Boulevard from Zions Bank

To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on…

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ING microsite targets renters for home loans

  [Editor's Note: This program is about 18 months old, but it just crossed my desk for the first time last week. Have you heard of it? After generating some initial buzz,…

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Mo Banking Knowledge ‘On Your Internets’

Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America's latest promotions, "Mo on Banking." In a series of online videos at…

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Datahead: Facts on TV and online financial ads

A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what's on other channels 33.5% talk with others in the…

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FORUM sponsors Indianapolis Colts online ‘Fan Forum’

FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts' 'Fan Forum,' linked off of a banner ad on the team's official NFL website (left-hand column). The forum has some impressive numbers…

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Credit Unions Utilization of YouTube Increases

Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for "credit union" on YouTube went…

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