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Digital Marketing Archive

Digital Marketing Trends for Banks and Credit Unions

Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.

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A Comprehensive Guide to Retargeting for Banks and Credit Unions

Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.

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Digital Marketing: The Difference Between Death and Success?

Why do some financial institutions fail while others grow? Acumen with digital marketing could be the factor separating the winners from the losers.

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Google’s Hummingbird Update Triggers SEO Bedlam for Banks and Credit Unions

Google’s new ‘Hummingbird’ update can ruin search rankings for banks and credit unions if they don't do anything about it.

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Slow Page Loads Kill The Online & Mobile Banking Experience

Online and mobile banking users have zero patience for sluggish load times. Some won't even wait two seconds before giving up on you.

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What My 3-Year Old Can Teach Banks & Credit Unions About Online Marketing

Three tips for injecting the creativity and resilience of a child into your online marketing campaigns.

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Mobile Channels Are Turning Financial Marketing Upside Down

How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?

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How Pay-Per-Click Ads Pay Off for Financial Institutions

It's difficult -- if not impossible -- to rank on the first page of search engine results. That's where pay-per-click ads come in. Here’s what you need to know.

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Video Banking: Lights, Camera… Transactions & Interactions?

A comprehensive, objective look at how two-way video can reshape the banking experience — data, facts, charts, examples, future uses — everything you need to know.

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Online/Mobile Banking Adoption Trends & Demographic Profiles

Demographic profiles of users so you can target consumers with the right digital channels. Whites use desktop computers to bank online, while blacks prefer mobile devices.

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The Content Marketing Conundrum in Banking

Most online content in the financial industry just fills space. To be effective, segmentation, strategy and simplicity are key.

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Marketing Strategies To Shatter The Mobile Banking ‘Glass Ceiling’

Facts and marketing strategies to help banks and credit unions send their mobile banking adoption rates through the roof.

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Why Branch Centric Targeting Strategies Miss The Mark

Most banks and credit unions build their marketing strategies at the branch level, but financial marketers must adapt to consumers' online shopping behaviors.

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Google vs. Facebook: The Future of Search in Financial Marketing

Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.

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Banks’ Future Hinges On Sharpening Digital Marketing Skills

In the next decade, financial marketing will be very different than it is today, as traditional media gives way to digital and online channels. But what about social media?

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5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact

Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.

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GoBank Makes Great First Impression With Fantastic Onboarding Email

GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for both banks and credit unions.

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Google AdWords Costs For Banks And Credit Unions

The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.

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Financial Institutions Flock To PFM Tool Boasting ‘Bubble Budgets’

MoneyDesktop's unique, eye-catching and dynamic user interface is driving impressive adoption rates of PFM among consumers at both banks and credit unions.

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Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

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