Digital Marketing Archive
Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.
Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.
Why do some financial institutions fail while others grow? Acumen with digital marketing could be the factor separating the winners from the losers.
Google’s new ‘Hummingbird’ update can ruin search rankings for banks and credit unions if they don't do anything about it.
Online and mobile banking users have zero patience for sluggish load times. Some won't even wait two seconds before giving up on you.
Three tips for injecting the creativity and resilience of a child into your online marketing campaigns.
How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?
It's difficult -- if not impossible -- to rank on the first page of search engine results. That's where pay-per-click ads come in. Here’s what you need to know.
A comprehensive, objective look at how two-way video can reshape the banking experience — data, facts, charts, examples, future uses — everything you need to know.
Demographic profiles of users so you can target consumers with the right digital channels. Whites use desktop computers to bank online, while blacks prefer mobile devices.
Facts and marketing strategies to help banks and credit unions send their mobile banking adoption rates through the roof.
Most banks and credit unions build their marketing strategies at the branch level, but financial marketers must adapt to consumers' online shopping behaviors.
Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.
In the next decade, financial marketing will be very different than it is today, as traditional media gives way to digital and online channels. But what about social media?
Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for both banks and credit unions.
MoneyDesktop's unique, eye-catching and dynamic user interface is driving impressive adoption rates of PFM among consumers at both banks and credit unions.
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.