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Digital Marketing Archive

What Will Account Opening Look Like in 10 Years?

How will consumers open checking accounts and apply for loans in the not-too-distant future? Here are five likely possibilities.

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The 6 Cs of Content Marketing for Banks and Credit Unions

Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.

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Think Different: Content Branding Inspiration for Financial Institutions

Here are some brilliant examples from Apple, WestJet and Dove that financial marketers can use to inspire their social content strategy.

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Cyclical Trends: When Consumers Open The Most Deposit Accounts Online

When will you see the most online applications for deposit accounts this year? Data says that will happen on Monday, August 18 around 11 am.

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10 Tips to Maximize Your Bank’s Google Adwords Campaign

Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.

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50 Questions About Your Bank’s Digital Marketing Future

50 practical questions to ask — with answers — when rethinking (or kick starting) your digital marketing strategy.

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Digital Marketing Trends for Banks and Credit Unions

Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.

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A Comprehensive Guide to Retargeting for Banks and Credit Unions

Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.

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Digital Marketing: The Difference Between Death and Success?

Why do some financial institutions fail while others grow? Acumen with digital marketing could be the factor separating the winners from the losers.

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Google’s Hummingbird Update Triggers SEO Bedlam for Banks and Credit Unions

Google’s new ‘Hummingbird’ update can ruin search rankings for banks and credit unions if they don't do anything about it.

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Slow Page Loads Kill The Online & Mobile Banking Experience

Online and mobile banking users have zero patience for sluggish load times. Some won't even wait two seconds before giving up on you.

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What My 3-Year Old Can Teach Banks & Credit Unions About Online Marketing

Three tips for injecting the creativity and resilience of a child into your online marketing campaigns.

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Mobile Channels Are Turning Financial Marketing Upside Down

How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?

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How Pay-Per-Click Ads Pay Off for Financial Institutions

It's difficult -- if not impossible -- to rank on the first page of search engine results. That's where pay-per-click ads come in. Here’s what you need to know.

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Video Banking: Lights, Camera… Transactions & Interactions?

A comprehensive, objective look at how two-way video can reshape the banking experience — data, facts, charts, examples, future uses — everything you need to know.

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Online/Mobile Banking Adoption Trends & Demographic Profiles

Demographic profiles of users so you can target consumers with the right digital channels. Whites use desktop computers to bank online, while blacks prefer mobile devices.

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The Content Marketing Conundrum in Banking

Most online content in the financial industry just fills space. To be effective, segmentation, strategy and simplicity are key.

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Marketing Strategies To Shatter The Mobile Banking ‘Glass Ceiling’

Facts and marketing strategies to help banks and credit unions send their mobile banking adoption rates through the roof.

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Why Branch Centric Targeting Strategies Miss The Mark

Most banks and credit unions build their marketing strategies at the branch level, but financial marketers must adapt to consumers' online shopping behaviors.

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Google vs. Facebook: The Future of Search in Financial Marketing

Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.

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