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Digital Marketing Archive

The Most Important Digital Channels in Banking Today

What do banks and credit unions think are the most important digital channels? The answers vary: from mobile and email to social and online video.

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What’s the Right Search Engine Strategy: Google AdWords or Facebook?

Financial marketers can rank higher in organic search results and cut their AdWords budget with the right content and social media strategy.

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12 Essential Email Benchmarks for Financial Marketers

An invaluable collection of key performance metrics for banks and credit unions. Open, click-through, unsubscribe rates, and much more!

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Infographic: How to Lose a Customer in 3 Emails or Less

Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.

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Digital Ad Spending Forecast & Trends for the Financial Industry

What digital advertising trends are are reshaping the banking industry and how much will financial marketers spend on digital? Answers here…

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10 Clues You Need An Online Advertising Tune-Up

How can you tell if your online advertising needs a tune-up? Here are 10 clues that your financial institution's strategy needs some love.

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Apps, Mobile Sites or Responsive Design? What’s Right for Your Institution?

It's essential your online properties work seamlessly across all channels — smartphones, tablets and desktops. What's the best strategy?

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3 Ways Banks Can Make Money From a Content Marketing Strategy

One big question haunts financial marketers looking at a content marketing strategy: how can banks make money on a social media?

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8 Critical Digital Marketing Skills for Banks and Credit Unions

Here are eight of the most important online skills financial marketers need today — everything from mobile and social to SEO and SEM.

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5 Major Email Marketing Trends in Banking

You'll probably change your email marketing strategy after looking at this data from millions of email campaigns in the banking industry.

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How Much Should Financial Marketers Spend on Google AdWords?

What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.

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What Will Account Opening Look Like in 10 Years?

How will consumers open checking accounts and apply for loans in the not-too-distant future? Here are five likely possibilities.

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The 6 Cs of Content Marketing for Banks and Credit Unions

Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.

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Think Different: Content Branding Inspiration for Financial Institutions

Here are some brilliant examples from Apple, WestJet and Dove that financial marketers can use to inspire their social content strategy.

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Cyclical Trends: When Consumers Open The Most Deposit Accounts Online

When will you see the most online applications for deposit accounts this year? Data says that will happen on Monday, August 18 around 11 am.

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10 Tips to Maximize Your Bank’s Google Adwords Campaign

Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.

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50 Questions About Your Bank’s Digital Marketing Future

50 practical questions to ask — with answers — when rethinking (or kick starting) your digital marketing strategy.

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Digital Marketing Trends for Banks and Credit Unions

Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.

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A Comprehensive Guide to Retargeting for Banks and Credit Unions

Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.

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Digital Marketing: The Difference Between Death and Success?

Why do some financial institutions fail while others grow? Acumen with digital marketing could be the factor separating the winners from the losers.

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