What is the #1 most successful office tool used by the top-ranked wealth management advisors. Click here to find out.

Digital Marketing Archive

Millennials, Mobile Channels & The Future of Financial Marketing

A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

More

15 Digital Strategies for Financial Marketers in 2015

The major themes dominating banking include integrated marketing, quality content and multichannel distribution. Are you ready?

More

Marketing Mobile Banking to the Masses

Banks and credit unions are putting more marketing muscle into promoting their mobile banking platforms. Some are starting to go further.

More

10 Key Elements of a High-Octane Email Program

Here are 10 tips for banks and credit unions to leverage this high-performance marketing medium and get your program up to speed.

More

2014 Google Search Trends in Banking

This annual study breaks down Google search trends in the banking industry — what consumers are looking for and when.

More

How Banks Can Use Online Video To Rebuild Trust

Banks are focused on regaining consumer trust, and they’re leveraging the power of moving images to get there.

More

Branding Your Online Banking Support Team

Texas Bank & Trust has smartly packaged its team of online and mobile banking support specialists with their own brand.

More

Why Bad Online Reviews Are Good For Your Bank

Many financial institutions dread bad online reviews. But here's why you should view negative feedback as golden opportunities.

More

12 Takes on the Emerging Role of Online Video in Banking

How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.

More

The Most Important Digital Channels in Banking Today

What do banks and credit unions think are the most important digital channels? The answers vary: from mobile and email to social and online video.

More

What’s the Right Search Engine Strategy: Google AdWords or Facebook?

Financial marketers can rank higher in organic search results and cut their AdWords budget with the right content and social media strategy.

More

12 Essential Email Benchmarks for Financial Marketers

An invaluable collection of key performance metrics for banks and credit unions. Open, click-through, unsubscribe rates, and much more!

More

Infographic: How to Lose a Customer in 3 Emails or Less

Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.

More

Digital Ad Spending Forecast & Trends for the Financial Industry

What digital advertising trends are are reshaping the banking industry and how much will financial marketers spend on digital? Answers here…

More

10 Clues You Need An Online Advertising Tune-Up

How can you tell if your online advertising needs a tune-up? Here are 10 clues that your financial institution's strategy needs some love.

More

Apps, Mobile Sites or Responsive Design? What’s Right for Your Institution?

It's essential your online properties work seamlessly across all channels — smartphones, tablets and desktops. What's the best strategy?

More

3 Ways Banks Can Make Money From a Content Marketing Strategy

One big question haunts financial marketers looking at a content marketing strategy: how can banks make money on a social media?

More

8 Critical Digital Marketing Skills for Banks and Credit Unions

Here are eight of the most important online skills financial marketers need today — everything from mobile and social to SEO and SEM.

More

5 Major Email Marketing Trends in Banking

You'll probably change your email marketing strategy after looking at this data from millions of email campaigns in the banking industry.

More

How Much Should Financial Marketers Spend on Google AdWords?

What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.

More