Digital Marketing Archive
What do banks and credit unions think are the most important digital channels? The answers vary: from mobile and email to social and online video.
Financial marketers can rank higher in organic search results and cut their AdWords budget with the right content and social media strategy.
An invaluable collection of key performance metrics for banks and credit unions. Open, click-through, unsubscribe rates, and much more!
Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.
What digital advertising trends are are reshaping the banking industry and how much will financial marketers spend on digital? Answers here…
It's essential your online properties work seamlessly across all channels — smartphones, tablets and desktops. What's the best strategy?
One big question haunts financial marketers looking at a content marketing strategy: how can banks make money on a social media?
Here are eight of the most important online skills financial marketers need today — everything from mobile and social to SEO and SEM.
What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.
Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.
Here are some brilliant examples from Apple, WestJet and Dove that financial marketers can use to inspire their social content strategy.
When will you see the most online applications for deposit accounts this year? Data says that will happen on Monday, August 18 around 11 am.
Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.
50 practical questions to ask — with answers — when rethinking (or kick starting) your digital marketing strategy.
Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.
Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.
Why do some financial institutions fail while others grow? Acumen with digital marketing could be the factor separating the winners from the losers.