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Digital Marketing Archive

The Dizzying State of Digital Media Buying Today

When it comes to media buying, the era when decisions were simple and straightforward has come to an end. With digital, everything is much more complex.

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Google Gunning for Banks’ Mortgage Business

Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison tool.

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8 Steps Effectively Measure Your Digital Marketing Strategy

A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy.

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What the Heck is Click Fraud? (And Why Financial Marketers Need To Care)

Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.

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5 Digital Marketing Trends in Banking for 2016

Hear what five of the banking industry's most dynamic marketers say will be the major forces driving digital channels in 2016.

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Digital Marketers Banking on Mobile, Social Channels

According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.

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Managing Your Yelp! Reviews Can Boost Customer Acquisition

Online reviews can be scary for financial institutions. But investing in a monitoring and management program can reap rewards.

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Crafting Double-Duty Transactional Emails With Marketing Messages

Here are five ideas for how financial institutions can leverage their transactional emails for marketing purposes.

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3 Ways to Optimize Email Marketing for Mobile

With mobile becoming the primary way to view email, financial institutions must implement these critical enhancements to their campaigns.

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4 Content Marketing Tips for Targeting Millennial Banking Consumers

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

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Online Account Acquisition: Perception vs. Reality?

Financial institutions assume consumers who open accounts online are more desirable — and more profitable. But is this really true?

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Reality Checks for Community Banks Switching to a Digital Model

Smaller financial institutions talk big about pursuing a digital delivery model. But are they ready for the new reality that awaits them?

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Consumers Would Rather Have Naked Pics Leaked Than Financial Info

Given the choice, more people say they would prefer to have naked photos of themselves posted online than have their financial information stolen.

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Will Robo-Advisors Kill Personal Service?

Is there still a role for loan officers and business banking reps? Or will number-crunching algorithms take over financial services?

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Top 10 Email Marketing Strategies

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

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6 Insights to Maximize Your Google AdWords Strategy

What financial marketers need to know now about managing the amount they spend on Google AdWords and the number of keywords they manage.

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Building An Omni-Channel Banking Experience Around Digital Natives

You can simplify the account opening process, remove pain points and save people time by building customer journeys around digital natives.

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10 Digital Marketing Strategies For Your Next Mortgage Campaign

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.

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Mobilegeddon: Google’s Mobile Update for Financial Marketers

Your financial institution's website had better be mobile-friendly, or Google will start excluding you from their search results.

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How Financial Institutions Can Effectively Leverage Animation in Email

Here are five innovative ways to increase engagement and conversions in your email marketing campaigns by adding compelling, relevant animations.

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