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Digital Marketing Archive

Managing Your Yelp! Reviews Can Boost Customer Acquisition

Online reviews can be scary for financial institutions. But investing in a monitoring and management program can reap rewards.

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Crafting Double-Duty Transactional Emails With Marketing Messages

Here are five ideas for how financial institutions can leverage their transactional emails for marketing purposes.

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3 Ways to Optimize Email Marketing for Mobile

With mobile becoming the primary way to view email, financial institutions must implement these critical enhancements to their campaigns.

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4 Content Marketing Tips for Targeting Millennial Banking Consumers

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

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Online Account Acquisition: Perception vs. Reality?

Financial institutions assume consumers who open accounts online are more desirable — and more profitable. But is this really true?

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Reality Checks for Community Banks Switching to a Digital Model

Smaller financial institutions talk big about pursuing a digital delivery model. But are they ready for the new reality that awaits them?

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Consumers Would Rather Have Naked Pics Leaked Than Financial Info

Given the choice, more people say they would prefer to have naked photos of themselves posted online than have their financial information stolen.

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Will Robo-Advisors Kill Personal Service?

Is there still a role for loan officers and business banking reps? Or will number-crunching algorithms take over financial services?

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Top 10 Email Marketing Strategies

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

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6 Insights to Maximize Your Google AdWords Strategy

What financial marketers need to know now about managing the amount they spend on Google AdWords and the number of keywords they manage.

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Building An Omni-Channel Banking Experience Around Digital Natives

You can simplify the account opening process, remove pain points and save people time by building customer journeys around digital natives.

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10 Digital Marketing Strategies For Your Next Mortgage Campaign

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.

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Mobilegeddon: Google’s Mobile Update for Financial Marketers

Your financial institution's website had better be mobile-friendly, or Google will start excluding you from their search results.

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How Financial Institutions Can Effectively Leverage Animation in Email

Here are five innovative ways to increase engagement and conversions in your email marketing campaigns by adding compelling, relevant animations.

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Millennials, Mobile Channels & The Future of Financial Marketing

A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

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15 Digital Strategies for Financial Marketers in 2015

The major themes dominating banking include integrated marketing, quality content and multichannel distribution. Are you ready?

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Marketing Mobile Banking to the Masses

Banks and credit unions are putting more marketing muscle into promoting their mobile banking platforms. Some are starting to go further.

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10 Key Elements of a High-Octane Email Program

Here are 10 tips for banks and credit unions to leverage this high-performance marketing medium and get your program up to speed.

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2014 Google Search Trends in Banking

This annual study breaks down Google search trends in the banking industry — what consumers are looking for and when.

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How Banks Can Use Online Video To Rebuild Trust

Banks are focused on regaining consumer trust, and they’re leveraging the power of moving images to get there.

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