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Digital Marketing Archive

Don’t Ignore the Power of In-App Mobile Marketing

One of the most powerful, and least used, selling tools for banking is in-app mobile marketing.

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Banks and Credit Unions Struggling With Website and Mobile Traffic

Visits to banking websites in the US have dropped, and American institutions are lagging behind other countries in the mobile channel.

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5 Critical Digital Marketing Issues Facing Financial Execs in 2016

The big issues on financial marketers' minds this year: mobile advertising, personalization, martech, data analytics and (of course) marketing ROI.

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Brand Design is Going Mobile

With a greater dependence on mobile devices, branding in digital channels becomes more important and more difficult.

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Digital Marketing: What’s Your Mission?

How can you ensure your digital marketing strategy isn't as lifeless and uninspiring as the mission statements used by most financial institutions?

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A Guide to Programmatic Advertising for Financial Marketers

Here's how programmatic advertising — automated, real-time bidding and placement of online ads — can help you grow and retain more relationships.

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Getting C-Level Buy-in for Your Content Marketing Strategy

Financial marketers may appreciate the significant role content plays in a digital marketing strategy. But what about CEOs and CFOs? Do they understand it?

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Content Marketing Strategies for Social Media Success in Banking

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.

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4 Tips for Developing a Successful Digital Marketing Strategy

Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success.

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Digital Account Acquisition: Three Metrics You Must Measure

Financial marketers must acquire more accounts through digital channels. Here are the numbers you need to know to hone your strategy and budget.

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Taking Some Of The Ugly Out Of Content Compliance

Between blackhat publishers and rate comparison sites, it's tough for financial institutions to take charge of their online brand and stay in compliance.

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The Dizzying State of Digital Media Buying Today

When it comes to media buying, the era when decisions were simple and straightforward has come to an end. With digital, everything is much more complex.

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Google Gunning for Banks’ Mortgage Business

Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison tool.

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8 Steps Effectively Measure Your Digital Marketing Strategy

A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy.

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What the Heck is Click Fraud? (And Why Financial Marketers Need To Care)

Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.

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5 Digital Marketing Trends in Banking for 2016

Hear what five of the banking industry's most dynamic marketers say will be the major forces driving digital channels in 2016.

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Digital Marketers Banking on Mobile, Social Channels

According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.

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Managing Your Yelp! Reviews Can Boost Customer Acquisition

Online reviews can be scary for financial institutions. But investing in a monitoring and management program can reap rewards.

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Crafting Double-Duty Transactional Emails With Marketing Messages

Here are five ideas for how financial institutions can leverage their transactional emails for marketing purposes.

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3 Ways to Optimize Email Marketing for Mobile

With mobile becoming the primary way to view email, financial institutions must implement these critical enhancements to their campaigns.

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