Digital Marketing Archive
Visits to banking websites in the US have dropped, and American institutions are lagging behind other countries in the mobile channel.
The big issues on financial marketers' minds this year: mobile advertising, personalization, martech, data analytics and (of course) marketing ROI.
Here's how programmatic advertising — automated, real-time bidding and placement of online ads — can help you grow and retain more relationships.
Financial marketers may appreciate the significant role content plays in a digital marketing strategy. But what about CEOs and CFOs? Do they understand it?
Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success.
Financial marketers must acquire more accounts through digital channels. Here are the numbers you need to know to hone your strategy and budget.
A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy.
Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.
According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.
Online reviews can be scary for financial institutions. But investing in a monitoring and management program can reap rewards.
Here are five ideas for how financial institutions can leverage their transactional emails for marketing purposes.