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Digital Marketing Archive

Bots, Fat Fingers and Ad Blockers: Why Bank Marketers Might Rethink Digital

A candid assessment of digital marketing investments and the results they generate might prompt financial marketers to reevaluate their strategy.

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Why You Must Make Mobile Advertising The Cornerstone of Your Digital Marketing Strategy

Banks and credit unions can’t afford to ignore marketing on mobile devices any longer.

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What Is Your Digital Marketing IQ?

Do you know what native, programmatic and pre-roll advertising is? Take this 12-question self-test and find out if you are a digital marketing superstar.

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Are You Blowing Your Digital Marketing Budget?

Digital channels are dominating marketing discussions today, but a large portion of money spent on digital appears to be wasted.

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The Digital Marketing Divide: Boomers vs. Millennials

Boomers are running bank marketing departments, and that could be a big problem when it comes to digital channels. Here's why.

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Turning Mobile Banking Into a Sales Machine

The mobile banking app is the most underutilized and potentially most effective sales channel.

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Digital Marketing in Banking: Evolution or Revolution?

Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.

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20 Google AdWords Optimizations for Financial Marketers

The right Google AdWords strategy can have a huge impact on ROI. But managed poorly, it can quickly turn into a gigantic sinkhole. Here's how to get the most from your SEM campaigns.

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What Is ‘Addressability’? (And Why You Should Care)

The 'spray and pray' approach to marketing is dead. This new marketing concept makes personalization in digital channels at scale possible.

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Don’t Ignore the Power of In-App Mobile Marketing

One of the most powerful, and least used, selling tools for banking is in-app mobile marketing.

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Banks and Credit Unions Struggling With Website and Mobile Traffic

Visits to banking websites in the US have dropped, and American institutions are lagging behind other countries in the mobile channel.

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5 Critical Digital Marketing Issues Facing Financial Execs in 2016

The big issues on financial marketers' minds this year: mobile advertising, personalization, martech, data analytics and (of course) marketing ROI.

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Brand Design is Going Mobile

With a greater dependence on mobile devices, branding in digital channels becomes more important and more difficult.

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Digital Marketing: What’s Your Mission?

How can you ensure your digital marketing strategy isn't as lifeless and uninspiring as the mission statements used by most financial institutions?

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A Guide to Programmatic Advertising for Financial Marketers

Here's how programmatic advertising — automated, real-time bidding and placement of online ads — can help you grow and retain more relationships.

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Getting C-Level Buy-in for Your Content Marketing Strategy

Financial marketers may appreciate the significant role content plays in a digital marketing strategy. But what about CEOs and CFOs? Do they understand it?

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Content Marketing Strategies for Social Media Success in Banking

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.

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4 Tips for Developing a Successful Digital Marketing Strategy

Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success.

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Digital Account Acquisition: Three Metrics You Must Measure

Financial marketers must acquire more accounts through digital channels. Here are the numbers you need to know to hone your strategy and budget.

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Taking Some Of The Ugly Out Of Content Compliance

Between blackhat publishers and rate comparison sites, it's tough for financial institutions to take charge of their online brand and stay in compliance.

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