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Datahead Archive

Most Only Consider One Checking Account Provider… Are You It?

With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.

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Study: Most Millennials Will Only Switch Banks When Forced

Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.

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What Drives Online Consumers to Pick a Checking Account?

Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.

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What Drives Millennials to Choose a Checking Account?

Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.

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Target Unique Consumer Segments With Specific Checking Products

You need to market checking products to consumers that currently have an account differently than those who are new to banking.

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Financial Marketers Unprepared for Online Shoppers and Mobile Bankers

70% of consumers now shop for checking accounts online, but financial institutions' product and marketing strategies don't reflect this new reality.

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Why Emphasizing Convenience Is Critical When Marketing Checking Accounts

Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.

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Consumers Love Paying Bills With Their Smartphones

The mobile phone is fast becoming the transactional tool of choice for consumers, starting with how they pay their bills.

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Mobile Retail Payments Move Mainstream

Soon enough, seeing someone at the register waving their credit card will seem as old-school as seeing someone writing a check does today.

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Mobile P2P Payments Aren’t Just For Millennials

It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not true.

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Love of Mobile Payments Grows at Blistering Pace

Consumers are embracing mobile payments about as quickly as they've adopted any financial innovation in the last 100 years.

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More Checking Customers Demanding Mobile Banking Apps

More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile banking.

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Millennials Seduced By Big Banks

Community banks and credit unions struggle convincing young unbanked consumers to choose them over big banks.

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Why Do Millennials Shop For Checking Accounts?

This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.

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Consumers Love Their ATMs But Hate Those Fees

ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.

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Overdrafters Value Low Account Fees

When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?

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Consumers Less Cranky When Switching Banks

To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.

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What Women Will Do To Avoid Bank Fees That Men Won’t

Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid them.

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3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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Digital Channels Reach More than Millennials

Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.

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