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Data Analytics Archive

Marketing Signals: Delivering the Right Offer at the Right Time

Life stage signals as well as event and behavioral triggers help banks and credit unions target marketing offers and the time of most need.

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Is Predictive Analytics For Everyone? Or Just Megabanks?

Will everyone be able to harness the power of predictive analytics — including community banks and credit unions — or just a privileged few?

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Banking Industry Still Taking Small Steps with Big Data

While banks and credit unions believe data can help them create a competitive advantage, their analytic capabilities lag behind other industries.

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5 Steps To Prepare Your Bank For AI

Here are the initial steps your financial institution needs to take to implement an artificial intelligence strategy that ensures future success.

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Predictive Analytics: The Future of Financial Marketing

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

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Lemonade: The Mobile-Based, AI-Fueled Insurance Industry Disruptor

Lemonade is an insurtech player that is positioned to disrupt the insurance industry using digital technology and machine learning.

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Leveraging Machine Learning to Create a Powerful Cross-Selling Engine

Build your cross-selling strategy around the same kind of data-driven insights used by sophisticated digital marketers like Netflix and Amazon.

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Financial Marketers Unprepared for Data-Driven Future

Despite the availability of more data sources and advanced analytics, most marketers can't respond to customer journey opportunities.

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Machine Learning, AI and the Future of Data Analytics in Banking

Here's why banks and credit unions should believe in artificial intelligence and invest in the power of advanced data analytics.

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Conversational Banking Will Transform the Financial Services Industry

Combining the power of artificial intelligence and social messaging, chatbots yield increased engagement with decreased costs.

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How Financial Institutions Can Benefit From the Data Flywheel Effect

The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.

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The Power of Advanced Analytics

Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.

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4 Ways Data Analytics is Changing the CMO’s Role at Community Institutions

Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind.

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The Use of AI in Banking is Set to Explode

AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.

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Maximizing Marketing ROI With Data Analytics

Three out of four community banks and credit unions admit they don't have a formal data analytics strategy, even though they know they should.

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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The Predictive Bank of the Future

For financial institutions to become truly predictive organizations, here are five areas where they must improve.

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Using Data to Effectively Measure Marketing Results

One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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The Invisible Bank of the Future

Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.

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