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Data Analytics Archive

The Use of AI in Banking is About to Explode

The power of AI and big data processing is the foundation of the majority of retail banking trends, predictions and strategies in the future.

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Maximizing Marketing ROI With Data Analytics

Three out of four community banks and credit unions admit they don't have a formal data analytics strategy, even though they know they should.

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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The Predictive Bank of the Future

For financial institutions to become truly predictive organizations, here are five areas where they must improve.

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Using Data to Effectively Measure Marketing Results

One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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The Invisible Bank of the Future

Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.

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Are Banks Really Committed To The Customer Experience?

Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?

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Applying Big Data Analytics to Tackle 3 Financial Marketing Challenges

By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.

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Banking’s One-to-One Future is Finally Possible

Becoming a cognitive bank build around advance data analytics is the best way to achieve the promise of one-to-one customer relationships.

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Turning Consumer Data Into Dollars

The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce costs.

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Preparing for the Generational Shift in Banking

Financial institutions must use data-driven technology, insights, communication and rewards in order to acquire, engage and retain Millennials.

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Predictive Analytics: Think Big, Start Small… Just Start Now!

Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.

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Data is Banking’s Most Powerful Competitive Weapon

Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.

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The Future of Financial Marketing Hinges on One Word: Data

The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.

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Becoming the Amazon of Banking

The power of data analytics is the foundation for winning the customer in the future.

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The Billion Dollar Big Data Question

How can financial marketers leverage the huge volumes of information consumers are generating today? That's the billion-dollar big data question.

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In Search of the Unicorn: The Marketing Data Analyst

In the Digital Age, you simply can't survive without robust data analytics capabilities. But true Data Scientists are about as rare as unicorns.

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Data Analytics Critical to Success in Banking

To succeed, financial firms of all sizes must embrace advanced data analytics and leverage consumer insights across the entire organization.

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Banking Fails to Deliver on the ‘Personalization Promise’

The banking industry is failing to deliver the level of personalization that the digital consumer demands according to a research study by The Digital Banking Report.

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