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Data Analytics Archive

Machine Learning, AI and the Future of Data Analytics in Banking

Here's why banks and credit unions should believe in artificial intelligence and invest in the power of advanced data analytics.

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Conversational Banking Will Transform the Financial Services Industry

Combining the power of artificial intelligence and social messaging, chatbots yield increased engagement with decreased costs.

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How Financial Institutions Can Benefit From the Data Flywheel Effect

The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.

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The Power of Advanced Analytics

Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.

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4 Ways Data Analytics is Changing the CMO’s Role at Community Institutions

Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind.

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The Use of AI in Banking is Set to Explode

AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.

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Maximizing Marketing ROI With Data Analytics

Three out of four community banks and credit unions admit they don't have a formal data analytics strategy, even though they know they should.

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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The Predictive Bank of the Future

For financial institutions to become truly predictive organizations, here are five areas where they must improve.

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Using Data to Effectively Measure Marketing Results

One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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The Invisible Bank of the Future

Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.

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Are Banks Really Committed To The Customer Experience?

Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?

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Applying Big Data Analytics to Tackle 3 Financial Marketing Challenges

By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.

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Banking’s One-to-One Future is Finally Possible

Becoming a cognitive bank build around advance data analytics is the best way to achieve the promise of one-to-one customer relationships.

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Turning Consumer Data Into Dollars

The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce costs.

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Preparing for the Generational Shift in Banking

Financial institutions must use data-driven technology, insights, communication and rewards in order to acquire, engage and retain Millennials.

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Predictive Analytics: Think Big, Start Small… Just Start Now!

Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.

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Data is Banking’s Most Powerful Competitive Weapon

Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.

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The Future of Financial Marketing Hinges on One Word: Data

The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.

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