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Data Analytics Archive

SoFi Wants to Steal Your Most Coveted Customers

SoFi, one of the fastest growing fintech challenger banks, is expanding into checking accounts and wealth management services.

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Three GDPR Challenges and Opportunities For Financial Marketers

The EU's General Data Protection Regulation (GDPR) and ePrivacy regulations are forcing banks to rethink data-driven marketing strategies.

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Banking Needs Deeper Customer Insights to Remain Relevant

The ability to differentiate and deliver better customer experiences in banking requires leveraging enhanced data and advanced analytics.

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Insights, Analytics and Personalization in Financial Marketing

Personalization and context are more important than ever. That's where data analytics and business intelligence come in.

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Banking Must Move From Mobile-First to AI-First

Artificial intelligence (AI) combines big data, advanced analytics and digital technology to deliver an enhanced banking customer experience.

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Achieving Advanced Financial Marketing Maturity

Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.

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Are The Goals for Marketing Analytics (and Your CMO) Unrealistic?

With the rise of data analytics, the burden for growth falls increasingly to marketing. CMOs are now in the crosshairs, but is all the pressure placed on them fair?

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5 Steps to Jumpstart Your Own Netflix Model in Banking

Banks and credit unions can mirror the success of Netflix by utilizing data analytics to create powerful cross-selling engines.

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What Is Your Bank’s Big Data IQ?

What's your financial institution's level of proficiency with big data? Take this six-question self-test to see how your advanced analytics efforts measure up.

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The AI Marketing Revolution Comes to Banking

Artificial intelligence and machine learning are reshaping banking, including the ways in which financial institutions manage their marketing materials.

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Marketing Signals: Delivering the Right Offer at the Right Time

Life stage signals and behavioral triggers can help banks and credit unions target their marketing offers at the time of most need.

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Is Predictive Analytics For Everyone? Or Just Megabanks?

Will everyone be able to harness the power of predictive analytics — including community banks and credit unions — or just a privileged few?

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Banking Industry Still Taking Small Steps with Big Data

While banks and credit unions believe data can help them create a competitive advantage, their analytic capabilities lag behind other industries.

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5 Steps To Prepare Your Bank For AI

Here are the initial steps your financial institution needs to take to implement an artificial intelligence strategy that ensures future success.

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Predictive Analytics: The Future of Financial Marketing

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

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Lemonade: The Mobile-Based, AI-Fueled Insurance Industry Disruptor

Lemonade is an insurtech player that is positioned to disrupt the insurance industry using digital technology and machine learning.

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Leveraging Machine Learning to Create a Powerful Cross-Selling Engine

Build your cross-selling strategy around the same kind of data-driven insights used by sophisticated digital marketers like Netflix and Amazon.

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Financial Marketers Unprepared for Data-Driven Future

Despite the availability of more data sources and advanced analytics, most marketers can't respond to customer journey opportunities.

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Machine Learning, AI and the Future of Data Analytics in Banking

Here's why banks and credit unions should believe in artificial intelligence and invest in the power of advanced data analytics.

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Conversational Banking Will Transform the Financial Services Industry

Combining the power of artificial intelligence and social messaging, chatbots yield increased engagement with decreased costs.

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