Data Analytics Archive
One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?
By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.
Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.
Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.
The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.
In the Digital Age, you simply can't survive without robust data analytics capabilities. But true Data Scientists are about as rare as unicorns.
The banking industry is failing to deliver the level of personalization that the digital consumer demands according to a research study by The Digital Banking Report.