Customer Experience Archive
Many financial institutions use "sticky" services or loyalty programs to combat attrition, but this isn't the best way to prevent defections.
User experience design in banking in 2017 will require a new vision, new talent and a new way to view omnichannel banking interactions.
The key to creating the best possible experience and the most engaging customer journey is building a solid foundation on data.
Design thinking is a problem-solving protocol that the banking industry must use to achieve digital customer experience differentiation.
When it comes to the customer experience and addressing complaints, consumers aren't sure financial institutions really care.
The rise in digital channels gives banking providers rich streams of data that can be used to optimize the experience and deepen relationships with consumers.
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?
The consumption patterns in the music industry provide a preview of the experience consumers expect as they apply for loans and do their daily banking.
Has your focus on digital banking channels been so intense that you've overlooked one of the most important consumer touchpoints: the phone?
Omnichannel success has eluded all but the biggest players in banking. Here are five ideas that will help community banks and credit unions achieve similar results.
There's a big disconnect between what consumers want and how banking providers see themselves. Why aren't financial institutions ready to listen?
Employee behavior during periods of major change must be understood — and then modified — for an improved customer experience and to keep the workforce happy.
The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.
Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.
To improve satisfaction and loyalty, banking providers must simplify both routine transactions and sales/service interactions.
Customer journeys in banking must be digitized to reduce costs, increase revenues and improve satisfaction.