Leadership & Culture Archive

abnb_hero

Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally

ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.

More

help_wanted_hero

Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan

You can clearly tell what the strategic priorities are for Servus Credit Union's C-suite simply by reading a new, vividly detailed job description.

More

guilty

Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired

Read the document for yourself and see if you think it sounds reasonable.

More

Angry Customers Are Gifts

Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.

More

steal_conversation

Steal This Idea: The Ultimate In-Branch Conversation Starter

Here is an excellent way to spark conversations in your branches that is both simple and effective.

More

Wanted: Vice President of Unbanking

Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex,…

More

Big Banks Roll Out 14 Promises in ‘Customer Charter’

“This won't happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a brand image tarnished by bailouts, the Royal…

More

What Would You Find If You Went ‘Undercover?’

If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can develop between an organization's senior leadership at…

More

Aussie Banker Caught on TV Ogling Semi-Nude Pics

It started like any other typical Tuesday afternoon interview, as Macquarie Private Wealth expert Martin Lakos discussed the Australian central bank's latest interest rate decision with the Seven Network. But unknown to…

More

Your Brand Isn’t What You Say It Is

Your brand isn't what you say it is. It's what they say it is. -- Marty Neumeier, 'The Brand Gap' You can have a carefully calculated brand strategy, ripe with insights and…

More

Why Social Media Is A Fulltime Job

Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your marketing department has the experience to pull…

More

‘Simon’ Says… Check Out This Branded Intranet

The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative -- and branded – employee intranet, affectionately named “Simon.” Simon is the portal for…

More

TD Helps

As part of a broader initiative to reach out to customers experiencing financial hardship, TD Canada Trust has created TD Helps, a subsite featuring 12 employee videos. The project was inspired by…

More

BofA’s Bad Eggs: Dumb & Dumber

BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive compensation aren’t enough to deal with, the…

More

Video: Crossing the Line With Cross-Selling

This parody video is pretty funny, so it must be hitting close to home. If you can't watch YouTube videos at work, you can (1) read the script below, and/or (2) get…

More

Fired…Hired…Then Retired: The $4 Million CEO Debacle

$4 million severance one day... $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year before the 3-way marriage between Servus, Community…

More

AIG’s Security Tips for Surviving an Angry Mob

An AIG corporate security memo, leaked to Gawker, advises employees on how not to fall victim to the populist horde calling for their heads. Click to enlarge. Here's to hoping your financial…

More

Big Bank Bonuses Are the Wrong Thing to Worry About

Right now, there is much debate about how much banking executives should or shouldn't make. Is $1 million too much? Is $500,000 fair? What about bonuses? One of the big concerns is…

More

Core Values: Do All Banks Really Believe the Same Thing?

If all banks pretty much share the same core values, then what good are they?

More

For Credit Unions, the Problems Start at Home… Or Maybe Not?

Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what "a credit union" is. Among the conclusions: Employees agree on the…

More