Credit Unions Archive

2010 Brand Rankings for Credit Unions

Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks and credit unions. The…

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Public Confused, Angry Over Credit Union ‘Bailout’

In less than a day, Google News listed no less than 300 different stories about the failure of three corporate credit unions. Many reports inaccurately characterized the conservatorship of these institutions and…

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US Bank Steals Page From Credit Union Playbook

If you’ve never heard of Dell Credit Union, Ohio State University FCU or Kohl’s Credit Union, there's a good reason. They don’t exist. It might have something to do with the branches…

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3 Credit Union Microsites – The Pros and Cons

Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through…

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Free Checking Not Dead Yet at Credit Unions

"With free checking accounts becoming less prevalent in national banks, credit unions can be an invaluable resource for the average consumer." — Greg McBride, Bankrate.com According to a study by Bankrate.com, 39…

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Death Panel for America’s Smallest Credit Unions?

Credit unions are celebrated for their smallness much more often than they are maligned by the ABA for their bigness. They are frequently lauded by the mainstream press, Congress and money management…

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6 Reality Checks About Credit Union Community Charters

For some credit unions, a community charter may be their only avenue for survival. But for all others pondering an expanded charter, they seem to dwell on starry-eyed possibilities without acknowledging some…

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In Depth: Fort Worth Community Promo Campaigns

In 2008, Forth Worth Community Credit Union launched a new brand platform developed by Third Degree Advertising. The agency says the strategy behind the "You're Worth More" positioning was to differentiate Fort…

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Credit Unions Dropping ‘Credit Union’ From Their Names

A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is yes. It's an increasingly common trend as…

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Can Credit Unions Afford a National Campaign?

The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand campaign or an awareness campaign. Others dispute…

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Guam Credit Union Becomes Coast360

The credit union set its logo ablaze at a special event for members and staff where the name was unveiled. (Photo credit: Rick Cruz/Pacific Daily News). Like many credit unions that expand…

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The Biggest Credit Union Social Media Study Ever

There is little doubt that social media is here to stay. As the list of organizations jumping on the bandwagon grows every second, the same business questions continue to arise: How do…

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Share Draft Accounts: Daft or Differentiated?

“If it walks like a duck and squawks like a duck... ...it’s a duck.” -- Ron Shevlin, Senior Analyst Aite Group What should credit unions call checking accounts? It’s not a trick…

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75 Interesting Credit Union Name Changes in 2009

Callahan & Associates, the credit union industry's leading analytics firm and publishers of CreditUnions.com, have just released their 2010 Credit Union Directory. Comparing this year's directory against last year's, The Financial Brand…

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Credit Union Picks ‘Wildfire’ as New Name

In response to an aging membership and a decaying telephony industry in Michigan, Communications Family Credit Union announced on Monday that it is changing names and is now Wildfire. "With any name…

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From “America’s Who?” to “ACU Who?”

America's Credit Union went out and did some brand equity research. “We asked if people had heard of us," said the credit union's marketing director, Heidi Marzolf, in an interview with the…

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Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt

Seattle Metropolitan Credit Union's "Intentionally Left Bank" campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based financial institution is asking  consumers to share…

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Credit Union Sues Bank Over Trademarked Scarlet Letter

Trademarked red 'M' triggers lawsuit Two Pennsylvania financial institutions will square off in court over who can -- and can't -- use a big, red "M" in their logo. In a court…

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Is ‘Common Bond’ Part of Your Brand?

Credit unions, as not-for-profit organizations, are required to limit their membership in order to qualify for their untaxed status. Historically, this helped create a "common bond" between credit unions and their members.…

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Two Squirrels Go Nuts for First Tech Credit Union

[youtube]GCbGha_xG0k[/youtube] "Chuck & Leroy" Meet Chuck and Leroy, two squirrels going nuts for First Tech Credit Union in a new brand advertising campaign called First Tech Fans. The credit union worked up…

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