See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.
Are branches dead? Data from a comprehensive credit union industry study says no way. Those adding branches are blowing the competition away.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
This detailed examination of asset, member and branch growth reveals massive shifts rocking the entire credit union industry.
Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.
VSECU is banned from using words like “bank” and “banking” in its marketing, following a complaint filed by Vermont bankers. But VSECU may get the last laugh.
See nine of the best examples from this year's 74 MACU award-winners, honoring the best marketing in the Canadian credit union industry.
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and more!
A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty can the fight get? Find out here.
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body count in perspective.
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still love their credit unions.
If every credit union in the world agreed to perform random acts of kindness all on the same day, it could be worth as much as $4.3 billion in free PR value.
Nine members of TruStone Financial got an unusual all-day tour of the credit union's inner workings, including a Q&A luncheon with the Chairman and CEO.
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
The Financial Brand sat down UMe FCU to talk about their recent name change. In this candid Q&A interview, you'll hear frank insights about the challenges involved with rebranding a financial institution.