Credit Unions Archive

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Best of Credit Union Marketing Reflected In CUES Golden Mirrors

Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.

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War Of Words: Vermont Bankers Battle Credit Union Over B-Word

VSECU is banned from using words like “bank” and “banking” in its marketing, following a complaint filed by Vermont bankers. But VSECU may get the last laugh.

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Creative Inspiration: Best of Canadian Credit Union Marketing

See nine of the best examples from this year's 74 MACU award-winners, honoring the best marketing in the Canadian credit union industry.

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Can You Help Catch This Credit Union Voyeur?

This disturbing and controversial article about a credit union employee secretly filming women's toes illustrates why HR policies may need updating to protect your brand.

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Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?

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Best Of Credit Union Marketing: CUNA Diamond Award Winners 2012

A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and more!

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Bankers Conspire Against Credit Union In Brutal Turf War

A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty can the fight get? Find out here.

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Does Creativity Stand A Chance At Credit Unions?

As an in-house creative person at a credit union, you don’t get much variety. When all your ideas have to be “credit union,” how can you tackle the creative blahs?

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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body count in perspective.

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Consumers Sour on Big Banks, Sweet on Credit Unions

This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still love their credit unions.

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4 Ways ‘Bank Transfer Day’ Is Silly

Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.

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Credit Unions, Here’s That Awareness Campaign You’ve Been Waiting For

If every credit union in the world agreed to perform random acts of kindness all on the same day, it could be worth as much as $4.3 billion in free PR value.

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Credit Union Gives Members Rare Peek Behind the Scenes

Nine members of TruStone Financial got an unusual all-day tour of the credit union's inner workings, including a Q&A luncheon with the Chairman and CEO.

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The Echo Project: A Credit Union Blueprint to Attract Gen-Y

Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.

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Q&A: The Strategy Behind UMe Credit Union’s Rebranding

The Financial Brand sat down UMe FCU to talk about their recent name change. In this candid Q&A interview, you'll hear frank insights about the challenges involved with rebranding a financial institution.

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Community Banks vs. Credit Unions

Perception vs. Reality: Do People Get More From Credit Unions Than Banks?

Some credit unions pay significantly lower rates on deposits than community banks, so is it fair to characterize credit unions as a better value?

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How Much Do Credit Union Marketers Make? And Are They Happy?

Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.

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The Startling State of Social Media in Credit Unions

This study proves that no strategy + no budget + no staff + no time = no success.

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Best of Credit Union 2011 Diamond Award Winners

A collection of 14 terrific projects -- everything from word magnets to microsites.

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Why Are Credit Unions Tax Exempt? Do You Really Know?

If you think credit unions are tax-exempt because they are not-for-profit, member-owned cooperatives, think again...

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