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Credit Unions Archive

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Aunt Sophie: The Unexpected Credit Union Spokeswoman

A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.

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Power 100 Social Media Rankings for Credit Unions

Credit unions successful with social media have around 5,000 ‘Likes,’ 1,500 Twitter followers and 20,000 YouTube views. Here's how they rank.

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Top 100 Fastest Growing Credit Unions on Facebook

Some top performing credit unions are doubling their number of new ‘Likes’ every few weeks. But most see growth average around 10% to 20%.

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Top 100 Credit Unions Adding The Most New Facebook Likes

The top 100 credit unions on Facebook added nearly 375,000 new ‘Likes’ in the last 90 days, but nearly all of them hail from the U.S.

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Top 100 Most Liked Credit Unions on Facebook

Together, the top 100 credit unions on Facebook have a combined 1.85 million ‘Likes.’ See how they rank.

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Top 100 Credit Unions On Twitter

Which credit unions have the most Twitter followers? Find out here.

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Top 100 Most Active Credit Unions On Twitter

The top 100 credit unions that sent the most tweets in the second quarter of 2013.

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Top 100 Most Watched Credit Union YouTube Channels

The top 100 credit unions on YouTube ranked by their total number of all-time video views.

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Top 100 Hottest YouTube Channels From Credit Unions

Which credit unions' YouTube channels were watched most most during the second quarter of 2013?

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5 Myths That Plague Credit Union Marketing Professionals

This white paper dissects, dispels and demystifies common misunderstandings holding credit unions back.

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Credit Union Advertising Crack Down: Watch Your Language

California regulators have decided credit unions can't suggest "anyone can join" in their ads because it violates the definition of "common bond."

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Troubles With Canada’s Credit Union System …Is the US Next?

Credit unions can’t even keep pace with population growth in Canada. Members are getting older. And that tax exemption? Gone.

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Do Credit Unions Enjoy An Unfair Advantage In Their War With Banks?

Have community charters and federal tax breaks tilt the competitive advantage in credit unions’ favor? Researchers from the Federal Reserve system take a hard look.

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Check Out CUNA’s 2013 Credit Union Marketing Award Winners

Every year, CUNA honors the best in credit union marketing with Diamond Awards in 33 different categories. Take a look at some of the best here.

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Should Credit Unions Charge Membership Dues?

Arizona FCU just imposed a $3 monthly “contribution” on all members. Is this a smart strategy that attaches value to the concept of membership? Or will it backfire?

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Credit Unions Pray Auto, Home Loans Will Fuel Growth In 2013

2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.

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5 Things You Should Know About Credit Union Marketing Budgets

The marketing budgets for the 100 biggest credit unions in the US reveal a number of insights that will surprise anyone in the banking industry. Here’s the rundown.

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Credit Union Organizes World Ice Cream Eating Championship

The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.

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For Gen-Y, Life’s Big Moments Are Happening Later, Take Longer

Young consumers are postponing major life events and thus delaying major purchases, a study shows.

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Exclusive Study Reveals Brutal Realities Facing Credit Unions On Twitter

The Financial Brand’s annual study shows that one third of credit unions on Twitter quit, follower growth is sluggish, and 20% of followers are junk.

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