Credit Unions Archive

listerhill_credit_union_switch_campaign_misc

Best Of Credit Union Marketing: CUNA Diamond Award Winners 2014

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.

More

5 Secrets Behind Sunova Credit Union’s Brand Success

This Canadian financial institution’s bottom line has benefited from a brand built around dogs, revamped branches, a new name and much more.

More

apples_oranges

Proving The Value of Credit Union Membership

Credit unions can prove their worth by sending members statements summarizing their savings compared to other financial institutions.

More

bike

Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

More

cultivating_gen_y

How Three Credit Unions Are Cultivating Relationships With Gen-Y Members

Three credit unions explain how they are using trust, service and loyalty to build new relationships with millennial members.

More

innovation_bulb

7 Innovations for Credit Unions

The innovation teams at a major credit union thinktank premiere seven of their latest game-changers in cooperative finance.

More

grow_financial_icon

Credit Union Pivots Its Marketing Message With New ‘Joe Grow’ Spokesman

Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."

More

revenue_growth

Is Marketing a Measurable Driver of Revenue Growth for Credit Unions?

Exploring the relationship between marketing efficiency and revenue growth at credit unions.

More

listerhill_teaser

Credit Union Woos Gen-Y With Intensive Campus Outreach

This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.

More

credit_union_halloween_promos

10 Spooktacular Halloween Promos From Credit Unions

The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.

More

bridge_credit_union

Credit Union Launches New Brand, Becomes Bridge Credit Union

Bridge Credit Union may only have 7,883 members and $43 million in assets, but you'd never know that looking at their new brand identity.

More

gavel

NCUA Smackdown On “Open to Everyone” Ads

The NCUA is trying to quash a loophole that infuriates bankers, telling credit unions advertising that "anyone can join" may be violating federal laws and regs.

More

loan_rates

Best of Credit Union Marketing Reflected in 2013 Golden Mirror Awards

10 of the credit union industry's best marketing campaigns from last year, including a fun ‘Rubber Duck Derby’ and a crazy ‘Vampire Survival Guide.’

More

raining_data

Big Data and Credit Unions: Machine Learning in Member Transactions

Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?

More

power_100_credit_unions_icon

Power 100 Social Media Rankings for Credit Unions

Credit unions successful with social media have around 5,000 ‘Likes,’ 1,500 Twitter followers and 20,000 YouTube views. Here's how they rank.

More

credit_unions_facebook_growth

Top 100 Fastest Growing Credit Unions on Facebook

Some top performing credit unions are doubling their number of new ‘Likes’ every few weeks. But most see growth average around 10% to 20%.

More

credit_union_facebook_fans

Top 100 Credit Unions Adding The Most New Facebook Likes

The top 100 credit unions on Facebook added nearly 375,000 new ‘Likes’ in the last 90 days, but nearly all of them hail from the U.S.

More

credit_union_facebook_likes

Top 100 Most Liked Credit Unions on Facebook

Together, the top 100 credit unions on Facebook have a combined 1.85 million ‘Likes.’ See how they rank.

More

top_100_twitter_credit_unions

Top 100 Credit Unions On Twitter

Which credit unions have the most Twitter followers? Find out here.

More

credit_union_tweets

Top 100 Most Active Credit Unions On Twitter

The top 100 credit unions that sent the most tweets in the second quarter of 2013.

More