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Credit Unions Archive

Credit Unions Lose ‘Primary’ Status with Half of Millennials as They Age

20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages 25-34.

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Best of Credit Union Marketing: 2016 CUNA Diamond Award Winners

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2016.

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Credit Union Social Media Sentiment Analysis

Looking at consumer sentiment towards credit unions based on an analysis of over one million online conversations.

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Do Credit Unions Share a Social Obligation to Serve the Underserved?

The credit union movement is built on a mission to serve people of modest means. But does that include the unbanked and underbanked?

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Credit Union Guide to Millennial Member Growth

This multinational report from the World Council of Credit Unions offers 12 survival tips for credit unions targeting Gen Y.

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Auto Loans and Apple Pay Critical to Credit Unions in 2015

A survey of credit union executives reveals that auto loans will be their top priority in 2015. What else on their radar. Find out here.

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Best Of Credit Union Marketing: CUNA Diamond Award Winners 2014

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.

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5 Secrets Behind Sunova Credit Union’s Brand Success

This Canadian financial institution’s bottom line has benefited from a brand built around dogs, revamped branches, a new name and much more.

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Proving The Value of Credit Union Membership

Credit unions can prove their worth by sending members statements summarizing their savings compared to other financial institutions.

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Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

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How Three Credit Unions Are Cultivating Relationships With Gen-Y Members

Three credit unions explain how they are using trust, service and loyalty to build new relationships with millennial members.

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7 Innovations for Credit Unions

The innovation teams at a major credit union thinktank premiere seven of their latest game-changers in cooperative finance.

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Credit Union Pivots Its Marketing Message With New ‘Joe Grow’ Spokesman

Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."

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Is Marketing a Measurable Driver of Revenue Growth for Credit Unions?

Exploring the relationship between marketing efficiency and revenue growth at credit unions.

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Credit Union Woos Gen-Y With Intensive Campus Outreach

This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.

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10 Spooktacular Halloween Promos From Credit Unions

The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.

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Credit Union Launches New Brand, Becomes Bridge Credit Union

Bridge Credit Union may only have 7,883 members and $43 million in assets, but you'd never know that looking at their new brand identity.

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NCUA Smackdown On “Open to Everyone” Ads

The NCUA is trying to quash a loophole that infuriates bankers, telling credit unions advertising that "anyone can join" may be violating federal laws and regs.

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Best of Credit Union Marketing Reflected in 2013 Golden Mirror Awards

10 of the credit union industry's best marketing campaigns from last year, including a fun ‘Rubber Duck Derby’ and a crazy ‘Vampire Survival Guide.’

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Big Data and Credit Unions: Machine Learning in Member Transactions

Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?

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