Creative Spotlight Archive

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The Singer

A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.

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BankUnited’s Brand Rebirth: From Collapse to Credibility

Like a phoenix from the ashes, BankUnited has resurrected its brand — from FDIC failure to successful IPO — christened with a new identity.

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Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.

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Avatar Star Search: Create a Character for Bank’s Next TV Ad

Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.

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The Visual Story of Marginalen Bank’s Colorful Brand Identity

The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.

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Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.

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Credit Union Ads Admit Two-Pronged Truths

A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.

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Creative Showcase: Sex Appeal, PURLs and Houseplants

Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…

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Creative Showcase: Optical illusions, Hairy Car, Cloning…

A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa - Fixed But It Moves What a visually clever way to…

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Wanted: Vice President of Unbanking

Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex,…

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Bank Bashing Ads Tell People What They Don’t Get

TruMark Financial Credit Union makes it very clear what the people of Pennsylvania shouldn’t expect from the $1.2 billion financial institution: No credit card tricks. No frustration. No excuses. No hidden fees.…

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Creative Showcase: Sign Spinner, Bank Bashing, More…

A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! TD Bank - Sign Spinner If you must hire human billboards, at…

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25 Bank Mascots

Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have created mascots to support their kids clubs/accounts,…

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Case Study: Fitzsimons Credit Union Rebranding

In early 2009, Fitzsimons Credit Union engaged Art + Business ONE for a rebranding project that was to launch in November later that year. The Financial Brand conducted this brief Q&A interview…

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In Depth: Fort Worth Community Promo Campaigns

In 2008, Forth Worth Community Credit Union launched a new brand platform developed by Third Degree Advertising. The agency says the strategy behind the "You're Worth More" positioning was to differentiate Fort…

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Creative Showcase: ANZ, ATM Overhaul, Money Shot

A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need to view the article at the website…

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Creative Showcase: Flash Mob, ATM Wrap, Fertilizer

A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world, including 19 visual illustrations and 13 videos. There are really a lot of…

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Q&A: Lending Club’s Rebranded Identity

The Financial Brand sat down with Rob Garcia, Senior Director/Product Strategy at Lending Club, to talk about why and how the popular peer-to-peer lending service redesigned its brand identity. You can follow…

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Brand Identity Showcase: Garanti, SpareBank, New Alliance

Here are over 50 illustrations showing brand identities, image makeovers and new look-and-feels from banks and credit unions around the world. You can click on any image to enlarge. Garanti Bank Garanti…

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ANZ Promises It Isn’t Rude and Cranky

Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the rude, cranky, deceptive and dismissive bank manager…

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