Creative Spotlight Archive

canadian_penny

Credit Union Glues Thousands Of Pennies To Billboard, Makes Awesome Mural

Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.

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25 Banking Billboards Reviewed: The Good, Bad & Ugly

The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.

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Advertising Clinic: 6 Tips For Better Banking Billboards

It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.

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BofA Campaign Takes First Step On The Road To Redemption

In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?

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bye_bye_bank_rage

Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

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Social Media Feedback Used To Build Old School Credit Union Campaign

With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.

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Advertising Clinic: Transforming Weak Bank Ads Into Strong Performers

Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.

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Crafting Killer Creative Strategies

Here’s your comprehensive guide to preparing strategic creative plans that will yield the best work from your ad agency on every project.

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Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

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td_bank_king

TD Tells Customers To ‘Bank Human’ With Lollipops And Pens

TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.

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youtube

The Top 10 All-Time YouTube Videos In Banking

The top 10 retail banking videos have all been viewed at least 2.8 million times. Visa, E*Trade and four non-U.S. banks make the list.

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5 Stock Photography Trends In Banking

How are financial institutions building their brands through imagery? Here are five of the main trends Getty Images has tracked across North America and Europe.

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Digital Merchandising: ‘Way Beyond Branch Signs And Displays’

One of the financial industry's leading digital merchandising companies talks about trends, ROI and the future of branch signage.

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Retail Banking Videos On YouTube: Weird, Wacky & Wonderful

The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.

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Best of Credit Union Marketing Reflected In CUES Golden Mirrors

Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.

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Campaign Q&A: The Bigger The Bank, The Smaller The Customer

Community & Southern Bank's ad agency answers questions about its brand advertising campaign that mocks big banks for treating customers like piddling little peons.

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commonwealth_bank_can

Commonwealth Bank’s Olympic Bomb Hoax Ad Blows Up In Its Face

The Aussie bank is forced to apologize after pulling an online ad depicting a bomb hoax outside an Olympic venue.

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We vs. You? What Works Better In Bank Advertising

A study by the Stanford Graduate School of Business compares the effectiveness of pronouns "we" vs. "you" in bank advertising.

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Creative Inspiration: Best of Canadian Credit Union Marketing

See nine of the best examples from this year's 74 MACU award-winners, honoring the best marketing in the Canadian credit union industry.

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Problems Plague Bank’s Big Teaser Campaign

Commonwealth Bank's latest campaign combines teaser ads with motivational poetry, but some consumers are choking on the message.

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