Creative Spotlight Archive

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20 of The Coolest Branded Vehicles in Banking

Branded vehicles can be used for many purposes — remote branches, community events, doorstep banking, or to 'drive' brand awareness.

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Best Of Credit Union Marketing: CUNA Diamond Award Winners 2014

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.

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Bank Marketing Meets Reality TV: Which Concept Would You Choose?

CharterBank saw two new Gen Y marketing concepts live for the first time at the Forum 2014. Which one would you have picked?

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The World’s First ATMs for the Gay Community

ANZ transformed ten of its cash machines, turning them into bedazzling ‘GAYTMs’ to help celebrate a big annual bash in the LGBT community.

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50 Spectacular Origami Designs Made From Money

A massive gallery with 50+ images of amazing origami patterns made from U.S. currency.

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10 Logos From Big Banking Brands Redesigned by The Financial Brand

To stay relevant, modern brands need to update their logo on a regular basis. Here are 10 logos from banks and credit unions redesigned by The Financial Brand.

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Ad Lab: YouTube B.S., NFL Parody, Surrogate Mother

A review of YouTube advertising and marketing videos from banks and credit unions around the world -- everything from the hilarious to downright weird.

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Ad Lab: Banking Billboards, Print Ads And Outdoor Galore

A critique of over a dozen creative ideas and marketing projects from banks and credit unions around the world.

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Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

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Digital Merchandising: ‘Way Beyond Branch Signs And Displays’

One of the financial industry's leading digital merchandising companies talks about trends, ROI and the future of branch signage.

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Retail Banking Videos On YouTube: Weird, Wacky & Wonderful

The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.

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Best of Credit Union Marketing Reflected In CUES Golden Mirrors

Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.

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Commonwealth Bank’s Olympic Bomb Hoax Ad Blows Up In Its Face

The Aussie bank is forced to apologize after pulling an online ad depicting a bomb hoax outside an Olympic venue.

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Creative Inspiration: Best of Canadian Credit Union Marketing

See nine of the best examples from this year's 74 MACU award-winners, honoring the best marketing in the Canadian credit union industry.

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Best of Bank Marketing On YouTube

Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.

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Creative Inspiration: Musical Bus Stop | Airport Stunts | Sneaky Banana

A portfolio of financial advertising ideas -- the good, bad and inspiring -- including 3 guerilla stunts, 5 ad campaigns and 9 outdoor executions.

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The Nominees For Oscars In The Financial Industry Are…

If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.

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Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw

Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from banks and credit unions around the world.

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Best of Credit Union 2011 Diamond Award Winners

A collection of 14 terrific projects -- everything from word magnets to microsites.

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Human Billboards | Tear Jerker | Freezing Dummy

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.

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