Creative Spotlight Archive
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
CharterBank saw two new Gen Y marketing concepts live for the first time at the Forum 2014. Which one would you have picked?
To stay relevant, modern brands need to update their logo on a regular basis. Here are 10 logos from banks and credit unions redesigned by The Financial Brand.
A review of YouTube advertising and marketing videos from banks and credit unions around the world -- everything from the hilarious to downright weird.
A critique of over a dozen creative ideas and marketing projects from banks and credit unions around the world.
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
One of the financial industry's leading digital merchandising companies talks about trends, ROI and the future of branch signage.
The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.
Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.
The Aussie bank is forced to apologize after pulling an online ad depicting a bomb hoax outside an Olympic venue.
See nine of the best examples from this year's 74 MACU award-winners, honoring the best marketing in the Canadian credit union industry.
A portfolio of financial advertising ideas -- the good, bad and inspiring -- including 3 guerilla stunts, 5 ad campaigns and 9 outdoor executions.
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from banks and credit unions around the world.