5
The Nominees For Oscars In The Financial Industry Are…
January 24th, 2012
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
TV/Video Archive
The Singer
March 08th, 2011
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
Avatar Star Search: Create a Character for Bank’s Next TV Ad
December 15th, 2010
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
Credit Union Ads Admit Two-Pronged Truths
September 22nd, 2010
A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
Wanted: Vice President of Unbanking
July 12th, 2010
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President
Bank Bashing Ads Tell People What They Don’t Get
June 29th, 2010
TruMark Financial Credit Union makes it very clear what the people of Pennsylvania shouldn’t expect from the $1.2 billion financial institution: No credit card tricks.
ANZ Promises It Isn’t Rude and Cranky
March 10th, 2010
Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the
What Gen-Y Knows About Banks & Credit Unions
February 04th, 2010
If you want to know how Gen-Y feels about banking and financial institutions, just ask them. That’s what these three vendors in the financial industry
GEICO’s Crazy Ad Strategy Breaks the Rules
January 22nd, 2010
“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads
Sustaining Social Media Success With Marketing Muscle
January 15th, 2010
American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media
Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV
January 08th, 2010
Union Bank – “Rock Solid” A blogger snapped this photo of a “rock” on the teller counters at Union Bank. It turns out the “rock”
Aussie Bank Slips on Banana Analogy
December 14th, 2009
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45
‘Cash In’ With a TV Commercial Contest
December 02nd, 2009
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in
HSBC Microsite: ‘Join the Values Conversation’
September 01st, 2009
HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section.
Q&A: Digital Signage Is About “Local Relevance,” Not CNN
August 27th, 2009
The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk
Video: Crossing the Line With Cross-Selling
August 21st, 2009
This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1)
What’s on TV? Ads for Financial Institutions
April 30th, 2009
Here are some of the more notable or interesting TV spots that The Financial Brand has run across in the past few weeks. (Please note:
