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Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position

Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position

March 13th, 2012
Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a decade. Here's the whole story.  
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This Common Bank & Credit Union Tagline Equates to a “Life” Sentence

This Common Bank & Credit Union Tagline Equates to a “Life” Sentence

February 11th, 2009
“Your partner for life!” “Solutions for life!” “Banking for life!” Many financial institutions use this common two word phrase as part of their tagline. It  
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A Guide to Developing Bank & Credit Union Slogans

A Guide to Developing Bank & Credit Union Slogans

September 04th, 2008
Financial marketers should keep these four myths in mind when creating taglines for banks and credit unions.  
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The Biggest List of Financial Slogans Ever

September 03rd, 2008
Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit  
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Citi Retreads Old Slogan, Recycles Marketing

Citi Retreads Old Slogan, Recycles Marketing

May 29th, 2008
Citi recently unveiled a new brand campaign bearing the firm’s old slogan “Citi Never Sleeps.” The original version of the slogan, “The Citi Never Sleeps,”  
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Bank’s ads about “tough times” coincide with its first loss

Bank’s ads about “tough times” coincide with its first loss

March 26th, 2008
Last Wednesday was a big day for County Bank. First, the bank unveiled a new ad campaign with the tagline “Times are tough.” Indeed times  
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San Antonio credit union becomes ‘Generations’

San Antonio credit union becomes ‘Generations’

March 10th, 2008
“In the financial industry, if you don’t grow, you go.” – Tim Haegelin, CEO San Antonio City Employees FCU had a name change in the  
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Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?

Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?

March 05th, 2008
HSBC tries to position itself as a “globally local” bank in this minute-long TV spot about cultural differences. After showcasing a couple things you shouldn’t