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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Reports Archive

3
The Online IQ of Retail Banks: Feeble or Genius?

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating  
1
Why Do People Switch Banks? What Are Branches Good For?

Why Do People Switch Banks? What Are Branches Good For?

May 19th, 2011
This report sheds light on critical issues that encompass switching triggers, satisfaction levels, trust, the customer experience and the role of branches.  
2
How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
4
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is

Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is

February 09th, 2011
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.  
4
The Top 10 Most Valuable Bank Brands in the US

The Top 10 Most Valuable Bank Brands in the US

February 08th, 2011
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the  
5
Study Shows Social Media Sentiment Towards Banks Turns Positive

Study Shows Social Media Sentiment Towards Banks Turns Positive

February 02nd, 2011
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.  
12
Will Customers Freak Out If You Kill Free Checking?

Will Customers Freak Out If You Kill Free Checking?

January 24th, 2011
Don't kill free checking or roll out new fees without first looking at the results of this research study.  
2
Deposit Growth Outlook Not So Rosy in 2011

Deposit Growth Outlook Not So Rosy in 2011

January 18th, 2011
A free 33-page Bancography research report concludes that growing deposits will get tougher in 2011.  
1
Banking Ranks #3 Most Active Industry in Social Media

Banking Ranks #3 Most Active Industry in Social Media

September 18th, 2010
Believe it or not, the banking industry is the third most active in social media.  
1
Checking Study Confirms Trends, Raises Questions

Checking Study Confirms Trends, Raises Questions

May 27th, 2010
comScore’s 2010 State of Online Banking report validates some widely accepted beliefs among financial marketers, namely that people are shifting more and more of their  
2
10 Interesting (and Free) Whitepapers

10 Interesting (and Free) Whitepapers

June 30th, 2009
Bank Branches That Meet Customer Needs McKinsey always delivers valuable insights, and this whitepaper is no disappointment. From the description: “Banks agree that branch networks  
4
How To: Twitter for Banks & Credit Unions

How To: Twitter for Banks & Credit Unions

May 27th, 2009
Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!”  
3
Six Meaty Reports You Should Check Out

Six Meaty Reports You Should Check Out

January 20th, 2009
Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the  
5
Growing Deposits in the Digital Age

Growing Deposits in the Digital Age

December 29th, 2008
Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand,