Reports Archive
Must Read: The Economist’s Ultra Deep Dive Into Retail Banking
The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!
The Conversation Report: A Banking Industry Social Media Study
What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations? Find out in this massive 112-page report.
The Mobile Banking Imperative
Mobile banking is no longer just a point of differentiation among banks and credit unions. It is fast becoming a basic consumer expectation.
Big Bank Customers With $675 Billion In Deposits Itching To Switch
Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.
Big Study Examines Retail Banking Channel Preferences
Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.
Targeting Underbanked Consumers With Mobile Banking Solutions
Mobile services and the underbanked are two hot topics right now, but some financial marketers see opportunity in combining strategies vs. tackling them separately.
Overdraft America: Consumer Utilization, Confusion And Concerns
Do consumers know what they're getting into when they sign up for overdraft coverage? This study says no.
Overdraft Showdown: How The Big Banks Stack Up
Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.
Cracking The Code On 3 Major Customer Experience Trends In Retail Banking
A study by J.D. Power & Associates explores three critical challenges facing banks — all directly impacting the customer experience.
Global Retail Banking Study Serves Buffet Of Tasty Factoids
73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking is. See all the study's datapoints.
The Online IQ of Retail Banks: Feeble or Genius?
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating facts, graphs and stats.
Why Do People Switch Banks? What Are Branches Good For?
This report sheds light on critical issues that encompass switching triggers, satisfaction levels, trust, the customer experience and the role of branches.
How Does Your Checking Account Stack Up Against the Big Banks?
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
The Top 10 Most Valuable Bank Brands in the US
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the top 10?
Study Shows Social Media Sentiment Towards Banks Turns Positive
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
Will Customers Freak Out If You Kill Free Checking?
Don't kill free checking or roll out new fees without first looking at the results of this research study.
Deposit Growth Outlook Not So Rosy in 2011
A free 33-page Bancography research report concludes that growing deposits will get tougher in 2011.
Banking Ranks #3 Most Active Industry in Social Media
Believe it or not, the banking industry is the third most active in social media.
Checking Study Confirms Trends, Raises Questions
comScore’s 2010 State of Online Banking report validates some widely accepted beliefs among financial marketers, namely that people are shifting more and more of their routine transactions online and away from offline channels. The report
