Marketing Research Archive
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
This report sheds light on critical issues that encompass switching triggers, satisfaction levels, trust, the customer experience and the role of branches.
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.
The recession is over? Not according to what people search for on Google.
One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?
Half trust financial firms less, citing honest communication and transparency as keys to reputation.
Increasingly wired and impatient consumers want account alerts faster than banks are actually sending them.
Bankers assume people switch over service, rates or fees, but those aren't the #1 reason.
Don't kill free checking or roll out new fees without first looking at the results of this research study.
83% will or have switched banks… 1 in 4 bankers say innovation isn't important… These facts, plus more graphs, charts and numbers for financial marketers.
Satisfaction and loyalty among small business banking customers declines for two straight years.