Marketing Research Archive
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.
See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of them?
Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with last year. Are things starting to turn around?
The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking sector.
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still love their credit unions.
People apply for accounts online because they think it's faster and more convenient than visiting a branch. Turns out that isn't always the case.
The number of free checking accounts continues to shrink. Everything else -- account requirements, monthly fees, minimum balances, ATM surcharges and overdraft fees -- are all going up.
Keeping online banking customers happy is the key to cross-selling, referrals and growth, according to a study by ForeSee Results.
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.