Research Archive
Women vs. Men: Two Different Perspectives on Money
A study by Financial Finesse shows stark differences in the ways men and women feel about money. The firm analyzed more than 3,000 responses to an online financial planning questionnaire, revealing trends regarding spending, saving
10 Interesting (and Free) Whitepapers
Bank Branches That Meet Customer Needs McKinsey always delivers valuable insights, and this whitepaper is no disappointment. From the description: “Banks agree that branch networks will long remain the cornerstone of their retail distribution strategy.
2009 Strategic Brand Challenges Survey
Earlier this month, The Financial Brand conducted the “2009 Strategic Brand Challenges Survey for Financial Institutions.” The findings? Retail banks and credit unions are — not surprisingly — worried about a tough economy, and will
How To: Twitter for Banks & Credit Unions
Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!” But there isn’t much in the way of practical, actionable
Datahead: Research from Around the Financial Industry
Percentage of consumers who have heard something from the financial industry but felt more negative. – Edstrom Worldwide Percentage of consumers who have heard something from the financial industry but felt more positive. – Edstrom
People Looking for a “Silver Lining” But Buying “Ammo”
The Financial Brand used Google Trends to see how the economic crisis was affecting people’s feelings about their finances and the general state of things. The Google Trends tool searches Google’s records to see how
Massive Bank Failures Must Be on the Way
$500 billion FDIC bailout forebodes massive failures Late last week, the U.S. Senate proposed to allow the FDIC to borrow as much as $500 billion from the Treasury Department. While the mainstream media obsesses over
Get Your Financial Trademark Now, Before It’s Too Late
Financial Trademarks 1976-2008 In 1996 there were just 67,000 Class 36 trademarks on file with the USPTO. But in the last decade, that number has more than tripled. Today, there are around 250,000 registered financial
The New Art of Measuring Marketing’s ROI
When financial marketers bring up new media tools, it’s quite common for CEOs to ask questions like, “What’s the ROI of having a blog?” Marketers say, “It doesn’t cost anything” (which isn’t really true). From
Six Meaty Reports You Should Check Out
Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the visual trends emerging in the new world of financial marketing.
Your Deposits Are Up… So What?
“Deposits are the lifeblood of banks.” – Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing huge increases in their deposits. Some financial institutions are seeing
2008: The Year in Review
What do you want to see more of in 2009 from The Financial Brand? Share your 2¢ in the comments below. The 10 most-read stories at The Financial Brand in 2008 are (in order): Dallas
Growing Deposits in the Digital Age
Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand, Jeffry Pilcher. The report includes 72 pages of ideas, tactics,
Financial Services Ad Spending Drops 10% in 2008
Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant cuts, with presumably more to come in 2009. Company Ad
What Gen X, Gen Y Think About Their Financial Situation
To better understand Gen X and Gen Y’s current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members of these two generations. The online survey of 1,752 Americans
Credit Union Marketing Budgets: Too Much, Too Little?
The average marketing budget for most financial institutions (banks or credit unions) at any asset size should be around 0.1% of total assets. BofA, at $1.9 trillion, budgets $2.0 billion for marketing which is almost
Robbery statistics for Q1 2008
Here’s the FBI’s latest data on robberies of financial institutions for the first three months of 2008. Type of Institution Robberies % Commercial bank 1,399 87.2% Mutual savings bank 32 1.9% Savings and loan 41
