Marketing Research Archive

broken_trust

Megabanks Lose More Consumer Trust While Community Institutions Make Gains

A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.

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Killer Online Services Can Level The Playing Field For Smaller Institutions

A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.

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World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.

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Banks Jack Fees As Credit Unions Cling To Free Checking

A pair of banking studies tell a tale of two fee models: banks are jacking fees and raising requirements, while credit unions desperately try to avoid following suit.

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Must Read: The Economist’s Ultra Deep Dive Into Retail Banking

The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!

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Gen-Y ‘Turned Off’ By Banks, Worried About Finances

Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.

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Who’s Using Banks? For What? Who’s Switching? And Why?

This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.

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Canadians Less Satisfied With Their Banks

Canadian consumers aren’t happy with retail banks. Irritated by fees and concerned about reliability of banks, satisfaction scores are sagging.

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The Branch Paradox: Consumers Say One Thing, Do Another

Bank customers say they value having a bank branch close by, but nearly half visit their branch fewer than five times per year.

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One In Five Consider Switching Banks, But Obstacles Hold Them Back

What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.

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The Conversation Report: A Banking Industry Social Media Study

What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations? Find out in this massive 112-page report.

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The Mobile Banking Imperative

Mobile banking is no longer just a point of differentiation among banks and credit unions. It is fast becoming a basic consumer expectation.

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Big Bank Customers With $675 Billion In Deposits Itching To Switch

Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.

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digital_banking

Big Study Examines Retail Banking Channel Preferences

Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.

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Targeting Underbanked Consumers With Mobile Banking Solutions

Mobile services and the underbanked are two hot topics right now, but some financial marketers see opportunity in combining strategies vs. tackling them separately.

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Overdraft America: Consumer Utilization, Confusion And Concerns

Do consumers know what they're getting into when they sign up for overdraft coverage? This study says no.

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Overdraft Showdown: How The Big Banks Stack Up

Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.

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Cracking The Code On 3 Major Customer Experience Trends In Retail Banking

A study by J.D. Power & Associates explores three critical challenges facing banks — all directly impacting the customer experience.

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Just Because Banking Customers Are ‘Satisfied’ Doesn’t Mean They Won’t Switch

A huge global banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of banking consumers are satisfied, but only 51% won't switch.

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The Unbanked vs. The Superbanked

At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough Research calls the "superbanked."

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