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Research Archive

Get Your Financial Trademark Now, Before It’s Too Late

February 25th, 2009

Financial Trademarks 1976-2008 In 1996 there were just 67,000 Class 36 trademarks on file with the USPTO. But in the last decade, that number has

The New Art of Measuring Marketing’s ROI

February 23rd, 2009

When financial marketers bring up new media tools, it’s quite common for CEOs to ask questions like, “What’s the ROI of having a blog?” Marketers

Six Meaty Reports You Should Check Out

January 20th, 2009

Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the

Your Deposits Are Up… So What?

January 14th, 2009

“Deposits are the lifeblood of banks.” – Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing

Two Credit Union Logos. Too Similar?

January 09th, 2009

Back in April, Aloha Airlines closed up shop, leaving its credit union, Aloha Airlines FCU, in a bit of a pinch. The credit union assured

2008: The Year in Review

December 31st, 2008

What do you want to see more of in 2009 from The Financial Brand? Share your 2¢ in the comments below. The 10 most-read stories

Growing Deposits in the Digital Age

December 29th, 2008

Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand,

Financial Services Ad Spending Drops 10% in 2008

December 04th, 2008

Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant

What Gen X, Gen Y Think About Their Financial Situation

November 25th, 2008

To better understand Gen X and Gen Y’s current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members

Credit Union Marketing Budgets: Too Much, Too Little?

October 29th, 2008

The average marketing budget for most financial institutions (banks or credit unions) at any asset size should be around 0.1% of total assets. BofA, at

Robbery statistics for Q1 2008

October 28th, 2008

Here’s the FBI’s latest data on robberies of financial institutions for the first three months of 2008. Type of Institution Robberies % Commercial bank 1,399

Pop Quiz: How Big Is BofA’s Marketing Budget?

October 03rd, 2008

Take this poll and guess what the annual marketing budget is for this $1.9 trillion beheomoth — including branding, advertising and community support — Don’t

Banks that are “too big to fail?”

September 24th, 2008

We keep hearing from United States’ leading economists like Ben Bernanke and Henry Paulson that a bailout is needed because some banks are simply “too

What does the future hold for paper checks?

September 09th, 2008

The “Convenience” Paradox

August 28th, 2008

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about

First Half of 2008 Shows Growth for Credit Unions

August 26th, 2008

Member Growth: +1.3% to 88 million Savings: +7.0% to $676.9 billion Loans: +3.7% to $546.4 billion Investments: +17.3% to $167.0 billion Assets: +6.5% to $802.5

Rates Aren’t As Important As You Think

August 19th, 2008

There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. Case Study #1

A Fresh Stab at Ranking Financial Brands

July 21st, 2008

Here are the results from the latest effort to determine which financial institutions have the strongest brands, this one from Bancography. Banks with assets >

Freeze! The Cold Hard Facts on Robberies 2006

July 03rd, 2008

Here is the FBI’s official data on robberies of financial institutions, including injuries and deaths for 2006. TOTAL NUMBER OF ROBBERIES: 6,985 Bank robberies: 6,154