Research Archive
How Does Your Checking Account Stack Up Against the Big Banks?
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.
Google’s Data Uncovers Consumers’ Financial Concerns Despite Economic ‘Recovery’
The recession is over? Not according to what people search for on Google.
No Loyalty: Bank Customers May Snap If Slapped With More Fees
One more bank fee may be all it takes to get people to switch. Just big talk, or will they really walk?
Trust in Financial Institutions Drops, And How to Reverse the Trend
Half trust financial firms less, citing honest communication and transparency as keys to reputation.
How Many Facebook Fans Can Financial Institutions Expect
A study comparing Facebook likes to asset size and customer/member base for 20 banks and 20 credit unions.
As Smart Phone Growth Explodes, Consumers Demand Instant Account Alerts
Increasingly wired and impatient consumers want account alerts faster than banks are actually sending them.
People Switching Banks More Often, Study Reveals Surprise Reasons
Bankers assume people switch over service, rates or fees, but those aren't the #1 reason.
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
The Top 10 Most Valuable Bank Brands in the US
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the top 10?
Study Shows Social Media Sentiment Towards Banks Turns Positive
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
Will Customers Freak Out If You Kill Free Checking?
Don't kill free checking or roll out new fees without first looking at the results of this research study.
Deposit Growth Outlook Not So Rosy in 2011
A free 33-page Bancography research report concludes that growing deposits will get tougher in 2011.
Datahead: Switching, Credit Cards, Social Media, Channels & More…
83% will or have switched banks… 1 in 4 bankers say innovation isn't important… These facts, plus more graphs, charts and numbers for financial marketers.
Satisfaction With Small Business Banking Keeps Dropping
Satisfaction and loyalty among small business banking customers declines for two straight years.
Datahead: Foreclosure Crisis by the Numbers
Banks like Ally, Chase, Citi and BofA halt repossessions across America. How big is the foreclosure problem in the US? What do the numbers really say?
ABA Study: Consumers Prefer Online Banking
Bank customers prefer internet banking vs. any other method. Branches are preferred by those ages 55 and over, and ATM popularity is down in all age groups.
People Bank Online, But Prefer Branches for Service
Find out what a study of 15,000 North Americans revealed about banking habits.
Ranking Banking Brands: Who’s on Top in 2010?
Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks, thrifts and credit unions. The firm developed
2010 Brand Rankings for Credit Unions
Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks and credit unions. The firm developed the
Banking Ranks #3 Most Active Industry in Social Media
Believe it or not, the banking industry is the third most active in social media.
