Research Archive
Study Shows Consumers Distrust Banks More Than Any Other Industry
Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.
Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.
Study Raises New Questions About Bank Transfer Day Fee-asco
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
Special Report: State of Online Services in Banking
An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.
Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
What’s The Single Biggest Financial Marketing Issue In 2012?
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
State of Bank & Credit Union Marketing In 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
CMO Study: Consumer Anxiety Straining Bank Marketing Communications
Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.
Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU
See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of them?
Despite Turbulent Year, Consumers Are More Satisfied With Banks & Credit Unions
Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with last year. Are things starting to turn around?
2012 Financial Marketing Survey: 20 Questions About This Year
The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking sector.
Banking Consumers Getting More Mobile and More Digital
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.
Consumers Sour on Big Banks, Sweet on Credit Unions
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still love their credit unions.
Online Account Opening Frustrates Customers, As 1 in 4 Abandon the Process
People apply for accounts online because they think it's faster and more convenient than visiting a branch. Turns out that isn't always the case.
Study Shows Free Checking Marching Towards Extinction at Big Banks
The number of free checking accounts continues to shrink. Everything else -- account requirements, monthly fees, minimum balances, ATM surcharges and overdraft fees -- are all going up.
The Top 400 Banks on Twitter
Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets. It's the most comprehensive study you've ever seen.
The Online IQ of Retail Banks: Feeble or Genius?
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating facts, graphs and stats.
Study Proves Vital Strategic Importance of Smooth Online Banking Experience
Keeping online banking customers happy is the key to cross-selling, referrals and growth, according to a study by ForeSee Results.
Datahead: Switching, Deposits & Debit Cards
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage is down. These stats and much more.
UK Banks Feel Pressure as Satisfaction & Loyalty Sink
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.
