Marketing Research Archive
Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?
While bank industry revenue is at record levels, revenue growth has been hard to find, though 2013 will afford some modest top-line growth.
Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.
This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.
Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?
Retail bankers underestimate the tech changes needed to thrive in a digital age and are ill prepared for what lies ahead, according to a new report.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.
This huge study will tell everything you'll ever want to know about unbanked and underbanked consumers in the U.S.
A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.
A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.